Sandbox Issue 234: The New Era Of Music Videos
Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may...
August 8, 2019
VRJam launches crowdfunding campaign for its AR/VR music tech
Music Ally wrote about startup VRJam in April, when it was trying to raise $500k of seed funding for a technology offering live ‘XR’ streams of music performances in virtual AND augmented reality. Now the company has...
July 31, 2019
Magic Leap adds background-music feature to spark new apps
Augmented-reality startup Magic Leap started shipping its Magic Leap One Creator Edition AR headset in August 2018, and music has been part of it from the start, thanks to the Tónandi music-manipulation app that the company...
July 29, 2019
Warner Music takes part in VASAR immersive-audio project
Have you heard of VASAR? No, not a new band going heavy on the all-caps name. It’s an academic project in the UK: Volumetric Audio Synthesis for Augmented Reality to give it its full name. It’s received £326.3k (around...
June 3, 2019
Messenger creates sticker pack for BT21/BTS
You’ll be very familiar with BTS but perhaps less so with BT21. Yet they are the same. Sort of. The K-pop group created animated versions of themselves, gave them back stories and also created merchandise lines for them....
May 31, 2019
Warner/Chappell won’t be ruled by metrics in its A&R policy
Warner/Chappell’s new co-chairs Guy Moot and Carianne Marshall have been talking to Variety about their plans for the music publisher, including their determination not to be ruled by metrics when it comes to new talent....
May 24, 2019
HoloMe launches AR music video for Warner Music artist Amir
French-Israeli singer Amir is the latest artist exploring augmented-reality (AR) technology, with the help of his label Warner Music France and startup HoloMe. The latter company has created a smartphone app, called Amir...
May 22, 2019
Live A Pray-AR: how Madonna is using AR, TikTok and more in her new album campaign
The new Madonna album, Madame X, is out next month but leads singles ‘Medellín’ and ‘I Rise’ have not exactly set the charts alight. Which will make the set up to the album that little bit trickier. Perhaps as part...
May 7, 2019
Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.
Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music...
May 2, 2019
Childish Gambino gets his own Google-powered multiplayer AR app
“The experience begins with the opening of an AR portal. Walk through it to explore an augmented cave where you can find and interact with hidden glyphs while still being able to see out into the real world…” No, not...
April 25, 2019
Startup VRJam seeks $500k funding for VR/AR performance tech
British startup VRJam is seeking $500k of seed funding to continue developing its technology for live ‘XR’ streams of music and other entertainment performances in virtual and augmented reality. The company, which emerged...
April 3, 2019