Tag: a&r

Read More

Sandbox Issue 234: The New Era Of Music Videos

Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may...
Read More

VRJam launches crowdfunding campaign for its AR/VR music tech

Music Ally wrote about startup VRJam in April, when it was trying to raise $500k of seed funding for a technology offering live ‘XR’ streams of music performances in virtual AND augmented reality. Now the company has...
Read More

Magic Leap adds background-music feature to spark new apps

Augmented-reality startup Magic Leap started shipping its Magic Leap One Creator Edition AR headset in August 2018, and music has been part of it from the start, thanks to the Tónandi music-manipulation app that the company...
Read More

Warner Music takes part in VASAR immersive-audio project

Have you heard of VASAR? No, not a new band going heavy on the all-caps name. It’s an academic project in the UK: Volumetric Audio Synthesis for Augmented Reality to give it its full name. It’s received £326.3k (around...
Read More

Messenger creates sticker pack for BT21/BTS

You’ll be very familiar with BTS but perhaps less so with BT21. Yet they are the same. Sort of. The K-pop group created animated versions of themselves, gave them back stories and also created merchandise lines for them....
Read More

Warner/Chappell won’t be ruled by metrics in its A&R policy

Warner/Chappell’s new co-chairs Guy Moot and Carianne Marshall have been talking to Variety about their plans for the music publisher, including their determination not to be ruled by metrics when it comes to new talent....
Read More

HoloMe launches AR music video for Warner Music artist Amir

French-Israeli singer Amir is the latest artist exploring augmented-reality (AR) technology, with the help of his label Warner Music France and startup HoloMe. The latter company has created a smartphone app, called Amir...
Read More

Live A Pray-AR: how Madonna is using AR, TikTok and more in her new album campaign

The new Madonna album, Madame X, is out next month but leads singles ‘Medellín’ and ‘I Rise’ have not exactly set the charts alight. Which will make the set up to the album that little bit trickier. Perhaps as part...
Read More

Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.

Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music...
Read More

Childish Gambino gets his own Google-powered multiplayer AR app

“The experience begins with the opening of an AR portal. Walk through it to explore an augmented cave where you can find and interact with hidden glyphs while still being able to see out into the real world…” No, not...
Read More

Startup VRJam seeks $500k funding for VR/AR performance tech

British startup VRJam is seeking $500k of seed funding to continue developing its technology for live ‘XR’ streams of music and other entertainment performances in virtual and augmented reality. The company, which emerged...
Read More

YouTube stories get their own Snapchat-style AR features

Snapchat has its lenses, Instagram has its face-filters, and now YouTube has its own augmented-reality effects, which can be used in ‘stories’ posted to the video service. They’re a mixture of animated face-masks,...