Tag: a&r

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How do social media camera filters work, how much do they cost to make, and are they worth the investment?

In 2020 you’re nothing in the music industry without your own custom AR filter, layering brightly covered digital swirls over camera displays. Legendary artists such as Prince, Pink Floyd and The Beatles have all launched...
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How to successfully livestream a music event

  *Learn more about Music and Livestreaming: reaching fans AND making money   Another day, another livestream. Well, probably another thousand of them. A year ago, livestreams were defined by their rarity, now they...
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A&R and Recordings Manager – Anjunabeats – London

Anjunabeats A&R & Recordings Manager (Involved Productions) London, Bermondsey UK Salary dependent on experience  With a rich 20 year history, Anjunabeats remains one of the world’s best-loved independent dance...
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Hipster Bait turns music discovery into an AR scavenger hunt

“Unreleased rock songs are hiding all around North America. That’s right. You could be sitting on a song right now,” is the blurb from new app Hipster Bait’s website. Launched for Android and iOS devices, it’s...
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British band Miro Shot set off on a tour of virtual worlds

British group Miro Shot are certainly a product of the modern age: their most recent album is called ‘Content’ and they describe themselves as an ‘AR/VR band/collective’ that includes musicians,...
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New Snapchat features include music lenses and mini apps

Yesterday, Snapchat’s parent company Snap, Inc announced a swathe of new features for the social app, including some that are directly relevant to music. One of those features is dedicated music lenses, explained yesterday...
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Artist Gracey used Instagram to tease ‘Empty Love’ track

Polydor-signed act Gracey is promoting her ‘Empty Love’ single with an AR filter for Instagram that plays an instrumental passage from the song which can then be played around with by the user. It works by opening the...
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SuperData revises down VR / AR software forecasts for 2020

There’s no doubt that the Covid-19 pandemic is going to have a big, negative impact on all kinds of industries this year. It’s also true that for some sectors and companies that might have had a disappointing year anyway,...
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AR firm Magic Leap lays off staff and refocuses on enterprises

Is more than $2.6bn of funding enough to insulate a tech startup from the impact of the Covid-19 pandemic? Not in the case of augmented-reality firm Magic Leap. “The recent changes to the economic environment have decreased...
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AR startup Magic Leap is reportedly exploring exit options

Augmented reality startup Magic Leap has raised a head-spinning amount of funding: $2.6bn over eight rounds since 2014, according to CrunchBase. The company shipped its first AR headset in the summer of 2018, but a report...
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Songtrust boss hopes for gender parity in A&R signings by 2030

Songtrust president Molly Neuman has been one of the key champions for diversity and inclusion in the music industry. In an op-ed piece for Variety, she has outlined some ways she thinks the music industry can do better...
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Sandbox Issue 246: BAD INFLUENCE. Social media’s new fault lines

Lead: Influencers are a growing part of music marketing but tighter rules on what they can do (and how explicit they must be in declaring their interests), as well as a series of scandals, are making working here increasingly...