Tag: a&r

One of the points we’ve been making about augmented-reality (AR) technology over the past year is that the biggest impact for artists from it will come from campaigns using the big social/tech platforms with AR features:...

Wavy is a music/tech startup that we have to admit slipped through our net: an iPhone app using augmented-reality technology to create ‘experiences’ around music tracks. The idea was that it would collaborate with musicians...

The ‘David Bowie is’ exhibition was a real treat for keen (and even casual) Bowie fans, debuting at the V&A Museum in London in 2013 before touring the world. Last year, plans were revealed to turn the exhibition...

“May you live in interesting times,” runs the old Chinese curse. The music industry has certainly done that, through the last two decades of digital disruption. Typical to form, 2018 was very interesting indeed. For our...

If you’re a label (or artist) who’s ever fancied having your own augmented-reality ‘lens’ in Snapchat, but have been a bit daunted by the challenge of creating one… Well, Snap has some good news....

British augmented-reality tech firm Blippar may be familiar to longtime readers: it was one of the AR startups back in the day that ran some projects with labels to market music.

This week’s lead feature looks at how the GDPR (General Data Protection Regulation) comes into effect on 25th May in Europe but it has huge global implications for those holding and using consumer data. Against the backdrop...

Two separate announcements yesterday highlight the fact that big-data and machine-learning for A&R purposes are enjoying a bit of a moment – after years of being mostly seen as a controversial niche when they cropped up...

Lead: Apple Music is slowly rolling out its analytics tools for artists and Saavn is following suit. YouTube, SoundCloud and Spotify have been offering such tools for years – but as streaming grows, the nature and detail...

Lead: Both Spotify and Apple Music are going heavy on original video, using this as a new reason for people to subscribe as well as a means to generate unique (and exclusive) content at the precise moment acts and labels...

Lead: Take an in-depth look into the world of AR and ask if this is finally the time for a technology that has been knocking on the door for some time now to finally take off in a meaningful way. Beyond Music: Try these brilliant...

Aftercluv is the recently created dance music division of Universal Music Latin America. With both a global vision and reach, Aftercluv is a 360-platform dedicated to electronic-dance entertainment and culture comprised of...