Tag: a&r

Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may...

Music Ally wrote about startup VRJam in April, when it was trying to raise $500k of seed funding for a technology offering live ‘XR’ streams of music performances in virtual AND augmented reality. Now the company has...

Augmented-reality startup Magic Leap started shipping its Magic Leap One Creator Edition AR headset in August 2018, and music has been part of it from the start, thanks to the Tónandi music-manipulation app that the company...

Have you heard of VASAR? No, not a new band going heavy on the all-caps name. It’s an academic project in the UK: Volumetric Audio Synthesis for Augmented Reality to give it its full name. It’s received £326.3k (around...

You’ll be very familiar with BTS but perhaps less so with BT21. Yet they are the same. Sort of. The K-pop group created animated versions of themselves, gave them back stories and also created merchandise lines for them....

Warner/Chappell’s new co-chairs Guy Moot and Carianne Marshall have been talking to Variety about their plans for the music publisher, including their determination not to be ruled by metrics when it comes to new talent....

French-Israeli singer Amir is the latest artist exploring augmented-reality (AR) technology, with the help of his label Warner Music France and startup HoloMe. The latter company has created a smartphone app, called Amir...

The new Madonna album, Madame X, is out next month but leads singles ‘Medellín’ and ‘I Rise’ have not exactly set the charts alight. Which will make the set up to the album that little bit trickier. Perhaps as part...

Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music...

“The experience begins with the opening of an AR portal. Walk through it to explore an augmented cave where you can find and interact with hidden glyphs while still being able to see out into the real world…” No, not...

British startup VRJam is seeking $500k of seed funding to continue developing its technology for live ‘XR’ streams of music and other entertainment performances in virtual and augmented reality. The company, which emerged...

Snapchat has its lenses, Instagram has its face-filters, and now YouTube has its own augmented-reality effects, which can be used in ‘stories’ posted to the video service. They’re a mixture of animated face-masks,...