D-AR-k Side Of The Moon: Pink Floyd’s new augmented reality filters
As part of the promotion for their The Later Years album and box-set, Pink Floyd have just launched a number of augmented reality filters for social media. Rhino UK commissioned WMG’s Firepit Technology to create Instagram...
January 9, 2020
Music Ally Report 426: Trends of 2019
This year we’ve picked 42 (also the answer to life, the universe and everything as fans of Douglas Adams will know) of the trends and moments we found most significant in 2019. What are they? *takes deep breath* industry...
January 6, 2020
Stormzy and Wham get AR camera-effects on Instagram
The latest two artists to get their own augmented-reality camera ‘effects’ on Instagram are Stormzy and Wham. The Stormzy effect has been created by the Firepit Technology team at Warner Music in the UK, and puts a rotating...
December 13, 2019
Soundcharts algorithm aims to predict breakout stars of 2020
Which rap artists are going to break through in the UK next year? Take a bow Aitch, Jay1, DigDat and 17 others featured in a list published by analytics firm Soundcharts. But this list isn’t the usual ‘experts making...
December 12, 2019
Report claims Magic Leap has sold just 6k of its AR headsets
Augmented-reality startup Magic Leap has raised a startling $2.6bn of funding since 2014, and shipped its first ‘Creator Edition’ AR headset in August 2018. How has that done? Awkward-face emoji. Tech-news site The Information claims that...
December 9, 2019
TRNSMT Festival turns lineup news into online treasure hunt
TRNSMT is a music festival in Scotland that began in 2017 in Glasgow (effectively replacing the long-running T In The Park) and has turned its 2020 line-up announcement into a digital scavenger hunt. We have seen artists...
November 26, 2019
Lyor Cohen warns industry not to get ‘drunk off the data’
YouTube Music boss Lyor Cohen sat down with colleague Tuma Basa, director of urban music, for a hip-hop focused event earlier this week – and delivered a warning to labels about their A&R strategies. “I think the...
November 21, 2019
Spotify launches a new app for AR platform Magic Leap
Magic Leap has linked up with Spotify to make the latter the first music service available for its One Creator Edition augmented-reality headset. And it certainly has some AR bells and whistles. “The app is spatially...
November 14, 2019
Interactive AR music-player wins Abbey Road Red’s 2019 hackathon
17 teams of developers are getting well-earned rests today after taking part in the Abbey Road Red hackathon at London’s famous Abbey Road Studios over the weekend. The focus was ‘The Power of Immersion’ with augmented-reality...
November 11, 2019
Augmented reality latest: Adobe Aero and Apple AR-headset rumours
Adobe has released its Aero app for iOS – an app that enables designers to create augmented-reality content and experiences, without coding knowledge. “Create interactive experiences without needing to rely on a developer,”...
November 5, 2019
Synaesthetic to blend classical music, AI and AR technologies
Fans of music/tech startups that sound a little… out-there will enjoy Synaesthetic’s ambitions. “While listening to music is great, we have evolved to look for things we hear and want visually-enhanced musical experiences,...
October 22, 2019
Secret Chord Laboratories raises $315k for music-analysis tool
Algorithmic A&R continues to be a touchy subject in some quarters of the music industry, where there is distrust (and/or existential fears) of the prospect of big data encroaching onto the traditional territory of humans’...
October 21, 2019