Warner Music takes part in VASAR immersive-audio project
Have you heard of VASAR? No, not a new band going heavy on the all-caps name. It’s an academic project in the UK: Volumetric Audio Synthesis for Augmented Reality to give it its full name. It’s received £326.3k (around...
June 3, 2019
Messenger creates sticker pack for BT21/BTS
You’ll be very familiar with BTS but perhaps less so with BT21. Yet they are the same. Sort of. The K-pop group created animated versions of themselves, gave them back stories and also created merchandise lines for them....
May 31, 2019
Warner/Chappell won’t be ruled by metrics in its A&R policy
Warner/Chappell’s new co-chairs Guy Moot and Carianne Marshall have been talking to Variety about their plans for the music publisher, including their determination not to be ruled by metrics when it comes to new talent....
May 24, 2019
HoloMe launches AR music video for Warner Music artist Amir
French-Israeli singer Amir is the latest artist exploring augmented-reality (AR) technology, with the help of his label Warner Music France and startup HoloMe. The latter company has created a smartphone app, called Amir...
May 22, 2019
Live A Pray-AR: how Madonna is using AR, TikTok and more in her new album campaign
The new Madonna album, Madame X, is out next month but leads singles ‘Medellín’ and ‘I Rise’ have not exactly set the charts alight. Which will make the set up to the album that little bit trickier. Perhaps as part...
May 7, 2019
Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.
Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music...
May 2, 2019
Childish Gambino gets his own Google-powered multiplayer AR app
“The experience begins with the opening of an AR portal. Walk through it to explore an augmented cave where you can find and interact with hidden glyphs while still being able to see out into the real world…” No, not...
April 25, 2019
Startup VRJam seeks $500k funding for VR/AR performance tech
British startup VRJam is seeking $500k of seed funding to continue developing its technology for live ‘XR’ streams of music and other entertainment performances in virtual and augmented reality. The company, which emerged...
April 3, 2019
YouTube stories get their own Snapchat-style AR features
Snapchat has its lenses, Instagram has its face-filters, and now YouTube has its own augmented-reality effects, which can be used in ‘stories’ posted to the video service. They’re a mixture of animated face-masks,...
March 12, 2019
Report claims Apple’s first AR headset could launch in 2020
It’s been a few months, so it’s time for another rumour about Apple making an augmented-reality headset or goggles or similar face-worn device. This time it’s KGI Securities analyst Ming-Chi Kuo, who’s often quoted...
March 11, 2019
Giggs gets his own augmented-reality experience in London
British rapper Giggs is the latest artist to experiment with augmented-reality (AR) technology. In this case, Island Records has created an AR experience with a rooted physical location: a mural on a wall in Shoreditch, London....
February 27, 2019
Will the next big tech platform be a ’mirrorworld’ using AR?
Wired Magazine’s Kevin Kelly has form when it comes to big tech ideas: he came up with the ‘1,000 True Fans’ concept in 2008, for example, positing that for artists and creators to make a sustainable living online,...
February 19, 2019