Tag: a&r

“Unreleased rock songs are hiding all around North America. That’s right. You could be sitting on a song right now,” is the blurb from new app Hipster Bait’s website. Launched for Android and iOS devices, it’s...

British group Miro Shot are certainly a product of the modern age: their most recent album is called ‘Content’ and they describe themselves as an ‘AR/VR band/collective’ that includes musicians,...

Yesterday, Snapchat’s parent company Snap, Inc announced a swathe of new features for the social app, including some that are directly relevant to music. One of those features is dedicated music lenses, explained yesterday...

Polydor-signed act Gracey is promoting her ‘Empty Love’ single with an AR filter for Instagram that plays an instrumental passage from the song which can then be played around with by the user. It works by opening the...

There’s no doubt that the Covid-19 pandemic is going to have a big, negative impact on all kinds of industries this year. It’s also true that for some sectors and companies that might have had a disappointing year anyway,...

Is more than $2.6bn of funding enough to insulate a tech startup from the impact of the Covid-19 pandemic? Not in the case of augmented-reality firm Magic Leap. “The recent changes to the economic environment have decreased...

Augmented reality startup Magic Leap has raised a head-spinning amount of funding: $2.6bn over eight rounds since 2014, according to CrunchBase. The company shipped its first AR headset in the summer of 2018, but a report...

Songtrust president Molly Neuman has been one of the key champions for diversity and inclusion in the music industry. In an op-ed piece for Variety, she has outlined some ways she thinks the music industry can do better...

Lead: Influencers are a growing part of music marketing but tighter rules on what they can do (and how explicit they must be in declaring their interests), as well as a series of scandals, are making working here increasingly...

Pearl Jam fans may well be going out into their back gardens this week and howling at the moon. No, this isn’t about ticket prices for their upcoming tour. The returning band have launched an augmented reality ‘experience’...

Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...

Time for another shuffle of the deck of buzzy tech terms. The ‘blockchain of machine learning’ perhaps? How about the ‘big data of storytelling’? Or maybe ‘the social media of AR’ then? The latter is the description...