AR startup Magic Leap is reportedly exploring exit options
Augmented reality startup Magic Leap has raised a head-spinning amount of funding: $2.6bn over eight rounds since 2014, according to CrunchBase. The company shipped its first AR headset in the summer of 2018, but a report...
March 12, 2020
Songtrust boss hopes for gender parity in A&R signings by 2030
Songtrust president Molly Neuman has been one of the key champions for diversity and inclusion in the music industry. In an op-ed piece for Variety, she has outlined some ways she thinks the music industry can do better...
March 12, 2020
Sandbox Issue 246: BAD INFLUENCE. Social media’s new fault lines
Lead: Influencers are a growing part of music marketing but tighter rules on what they can do (and how explicit they must be in declaring their interests), as well as a series of scandals, are making working here increasingly...
February 20, 2020
Pearl Jam launch a Superblood Wolfmoon AR experience for fans
Pearl Jam fans may well be going out into their back gardens this week and howling at the moon. No, this isn’t about ticket prices for their upcoming tour. The returning band have launched an augmented reality ‘experience’...
February 14, 2020
Sandbox Issue 245: Catalogue Marketing Rejuvenated
Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...
February 6, 2020
Octi creates AR social network (with funding from Live Nation)
Time for another shuffle of the deck of buzzy tech terms. The ‘blockchain of machine learning’ perhaps? How about the ‘big data of storytelling’? Or maybe ‘the social media of AR’ then? The latter is the description...
January 23, 2020
D-AR-k Side Of The Moon: Pink Floyd’s new augmented reality filters
As part of the promotion for their The Later Years album and box-set, Pink Floyd have just launched a number of augmented reality filters for social media. Rhino UK commissioned WMG’s Firepit Technology to create Instagram...
January 9, 2020
Music Ally Report 426: Trends of 2019
This year we’ve picked 42 (also the answer to life, the universe and everything as fans of Douglas Adams will know) of the trends and moments we found most significant in 2019. What are they? *takes deep breath* industry...
January 6, 2020
Stormzy and Wham get AR camera-effects on Instagram
The latest two artists to get their own augmented-reality camera ‘effects’ on Instagram are Stormzy and Wham. The Stormzy effect has been created by the Firepit Technology team at Warner Music in the UK, and puts a rotating...
December 13, 2019
Soundcharts algorithm aims to predict breakout stars of 2020
Which rap artists are going to break through in the UK next year? Take a bow Aitch, Jay1, DigDat and 17 others featured in a list published by analytics firm Soundcharts. But this list isn’t the usual ‘experts making...
December 12, 2019
Report claims Magic Leap has sold just 6k of its AR headsets
Augmented-reality startup Magic Leap has raised a startling $2.6bn of funding since 2014, and shipped its first ‘Creator Edition’ AR headset in August 2018. How has that done? Awkward-face emoji. Tech-news site The Information claims that...
December 9, 2019
TRNSMT Festival turns lineup news into online treasure hunt
TRNSMT is a music festival in Scotland that began in 2017 in Glasgow (effectively replacing the long-running T In The Park) and has turned its 2020 line-up announcement into a digital scavenger hunt. We have seen artists...
November 26, 2019