Behind The Campaign: Daði Freyr
Daði Freyr was supposed to be Iceland’s entry for Eurovision 2020 and his track ‘Think About Things’ had already gone viral ahead of the event. AWAL had picked up on him before the competition was due to happen –...
July 28, 2021
SoundCloud wants to develop more artists with A&R deals
SoundCloud continues its firm pivot back towards creator tools and direct relationships with artists. The latest news is a slate of what the company is describing as “A&R partnerships” to “develop a...
May 26, 2021
Avastars TV talent show will turn its contestants into avatars
Talpa Network is the company founded by John de Mol, the TV super-producer who developed formats including Big Brother and The Voice. His company’s latest show sounds pretty interesting: Avastars is a music and dance talent...
May 11, 2021
Meddling’s new songwriter discovery tool is for publishers
Meddling launched in 2015 as an A&R tool for labels, to help them spot emerging artists by crunching data from music consumption across the world. Now it’s trying to do the same thing for publishers with songwriters....
April 8, 2021
Apple predictions: VR/AR headset in 2022, AR glasses in 2025
Oh, and don’t forget AR contact lenses sometime after 2030. By which time nobody will remember the prediction or the predictor enough to check whether it was right. In fairness, Ming-Chi Kuo, an analyst at TF International...
March 8, 2021
A&R startup Andrson offers a new spin on Spotify Wrapped
Spotify’s annual year-end Wrapped campaign packages up people’s listening in best-of playlists, but now it’s being given a remix by AI-powered A&R startup Andrson. It has launched something called ReWrapped,...
February 18, 2021
Apple TV+ show ‘For All Mankind’ gets a spin-off AR app
Rumours continue to swirl about Apple’s possible plans for an AR and/or VR headset, which may or may not launch this year, or indeed at all. But the company’s interest in augmented reality technology is no rumour:...
February 12, 2021
Jadu debuts ‘Curse of Calypso’ Palaye Royale AR experience
Jadu is one of the startups exploring the potential of augmented reality technology for music artists. Its latest experiment is with artist Palaye Royale, for whom it has created an AR experience called ‘Curse of Calypso‘....
February 10, 2021
Triller who? Universal Music reveals new deal with TikTok
One of the claims made by Triller in its response to UMG pulling its catalogue from the app last week was to bring TikTok into the fight. “It is UMG using their artist names as a front to extract ridiculous and non-sustainable...
February 9, 2021
Breakr wants to help artists find influencers to work with
As the ‘TikTok-fuelled hit’ stories keep coming, so the idea of enlisting influencers on that and other social apps to help break a new track becomes more appealing – even if manufacturing such virality remains...
February 3, 2021
Gibson’s new guitar-learning app uses video and AR technology
We’ve written about the Fender Play app launched by Fender to help people learn to play guitar, but there’s more than one axe-maker with that ambition. Rival Gibson has launched its new guitar-teaching app for iOS and Android,...
January 22, 2021