Instrumental launches a £10m fund for independent artists
Last month, data-driven A&R startup Instrumental announced that Tencent Music and Tencent Holdings had acquired a minority stake in the British company. Now it’s launching a new initiative in its homeland called...
November 19, 2020
League of Legends World Championship kicks off with KDA in AR
Surprisingly, a whizzy augmented reality performance including a virtual star zooming onto the stage on a motorbike *wasn’t* the strangest sight for western viewers of the League of Legends World Championship opening...
November 2, 2020
How do social media camera filters work, how much do they cost to make, and are they worth the investment?
In 2020 you’re nothing in the music industry without your own custom AR filter, layering brightly covered digital swirls over camera displays. Legendary artists such as Prince, Pink Floyd and The Beatles have all launched...
August 26, 2020
How to successfully livestream a music event
*Learn more about Music and Livestreaming: reaching fans AND making money Another day, another livestream. Well, probably another thousand of them. A year ago, livestreams were defined by their rarity, now they...
August 13, 2020
A&R and Recordings Manager – Anjunabeats – London
Anjunabeats A&R & Recordings Manager (Involved Productions) London, Bermondsey UK Salary dependent on experience With a rich 20 year history, Anjunabeats remains one of the world’s best-loved independent dance...
July 30, 2020
Hipster Bait turns music discovery into an AR scavenger hunt
“Unreleased rock songs are hiding all around North America. That’s right. You could be sitting on a song right now,” is the blurb from new app Hipster Bait’s website. Launched for Android and iOS devices, it’s...
June 29, 2020
British band Miro Shot set off on a tour of virtual worlds
British group Miro Shot are certainly a product of the modern age: their most recent album is called ‘Content’ and they describe themselves as an ‘AR/VR band/collective’ that includes musicians,...
June 17, 2020
New Snapchat features include music lenses and mini apps
Yesterday, Snapchat’s parent company Snap, Inc announced a swathe of new features for the social app, including some that are directly relevant to music. One of those features is dedicated music lenses, explained yesterday...
June 12, 2020
Artist Gracey used Instagram to tease ‘Empty Love’ track
Polydor-signed act Gracey is promoting her ‘Empty Love’ single with an AR filter for Instagram that plays an instrumental passage from the song which can then be played around with by the user. It works by opening the...
May 20, 2020
SuperData revises down VR / AR software forecasts for 2020
There’s no doubt that the Covid-19 pandemic is going to have a big, negative impact on all kinds of industries this year. It’s also true that for some sectors and companies that might have had a disappointing year anyway,...
April 28, 2020
AR firm Magic Leap lays off staff and refocuses on enterprises
Is more than $2.6bn of funding enough to insulate a tech startup from the impact of the Covid-19 pandemic? Not in the case of augmented-reality firm Magic Leap. “The recent changes to the economic environment have decreased...
April 23, 2020
AR startup Magic Leap is reportedly exploring exit options
Augmented reality startup Magic Leap has raised a head-spinning amount of funding: $2.6bn over eight rounds since 2014, according to CrunchBase. The company shipped its first AR headset in the summer of 2018, but a report...
March 12, 2020