Giggs gets his own augmented-reality experience in London
British rapper Giggs is the latest artist to experiment with augmented-reality (AR) technology. In this case, Island Records has created an AR experience with a rooted physical location: a mural on a wall in Shoreditch, London....
February 27, 2019
Will the next big tech platform be a ’mirrorworld’ using AR?
Wired Magazine’s Kevin Kelly has form when it comes to big tech ideas: he came up with the ‘1,000 True Fans’ concept in 2008, for example, positing that for artists and creators to make a sustainable living online,...
February 19, 2019
Childish Gambino dances his way onto Google Pixel smartphones
One of the points we’ve been making about augmented-reality (AR) technology over the past year is that the biggest impact for artists from it will come from campaigns using the big social/tech platforms with AR features:...
February 11, 2019
AR tech firm Ubiquity6 buys music/tech startup Wavy
Wavy is a music/tech startup that we have to admit slipped through our net: an iPhone app using augmented-reality technology to create ‘experiences’ around music tracks. The idea was that it would collaborate with musicians...
January 17, 2019
AR-powered ‘David Bowie is’ app launches as $7.99 download
The ‘David Bowie is’ exhibition was a real treat for keen (and even casual) Bowie fans, debuting at the V&A Museum in London in 2013 before touring the world. Last year, plans were revealed to turn the exhibition...
January 9, 2019
Report 419: The 40 Trends of 2018
“May you live in interesting times,” runs the old Chinese curse. The music industry has certainly done that, through the last two decades of digital disruption. Typical to form, 2018 was very interesting indeed. For our...
December 20, 2018
Snapchat gets an official program for AR lens creators
If you’re a label (or artist) who’s ever fancied having your own augmented-reality ‘lens’ in Snapchat, but have been a bit daunted by the challenge of creating one… Well, Snap has some good news....
November 20, 2018
AR firm Blippar raises $37m including funding from former Crowdmix backer
British augmented-reality tech firm Blippar may be familiar to longtime readers: it was one of the AR startups back in the day that ran some projects with labels to market music.
September 18, 2018
Sandbox Issue 202: GDPR FYI (General Data Protection Regulation)
This week’s lead feature looks at how the GDPR (General Data Protection Regulation) comes into effect on 25th May in Europe but it has huge global implications for those holding and using consumer data. Against the backdrop...
April 18, 2018
A&R’s data moment: Sodatone acquisition and Instrumental funding
Two separate announcements yesterday highlight the fact that big-data and machine-learning for A&R purposes are enjoying a bit of a moment – after years of being mostly seen as a controversial niche when they cropped up...
March 29, 2018
Sandbox Issue 198: The Analytic Trick
Lead: Apple Music is slowly rolling out its analytics tools for artists and Saavn is following suit. YouTube, SoundCloud and Spotify have been offering such tools for years – but as streaming grows, the nature and detail...
February 21, 2018