Sandbox Issue 192: Show and Tell
Lead: Both Spotify and Apple Music are going heavy on original video, using this as a new reason for people to subscribe as well as a means to generate unique (and exclusive) content at the precise moment acts and labels...
November 22, 2017
REPORT 410: AR SPECIAL–MUSIC’S AUGMENTED FUTURE
Lead: Take an in-depth look into the world of AR and ask if this is finally the time for a technology that has been knocking on the door for some time now to finally take off in a meaningful way. Beyond Music: Try these brilliant...
October 24, 2017
Marketing & A&R Manager Aftercluv – Universal Music Group – Los Angeles or Miami
Aftercluv is the recently created dance music division of Universal Music Latin America. With both a global vision and reach, Aftercluv is a 360-platform dedicated to electronic-dance entertainment and culture comprised of...
July 24, 2017
Sandbox 184: Save of the century, why pre-save is the new rave
Lead: A decade ago, the focus in album marketing was around the pre-order, using instant grats at the bait to get fans to order albums before they had even come out. Now the emphasis has shifted to the pre-save – primarily...
July 19, 2017
The magic words of A&R: storytelling and market knowledge
The final morning of the Midem conference included a panel on how to sign and develop artists, as digital's impact grows on both discovery and consumption. Speakers were Vidhi Gandhi (A&R at Ninja Tune), Patrik Larsson...
June 9, 2017
Apple reportedly testing augmented reality glasses
Google Glass was a flop, while it’s too early to tell whether Snapchat Spectacles will be a novelty or a hit. Now Apple may be planning to join the augmented-reality (AR) specs battle, according to Bloomberg’s report...
November 16, 2016
Pokemon Go popularity starts sparking music/AR ideas
Nintendo’s Pokemon Go mobile game continues to be a craze, with the latest estimate suggesting it had 21 million daily active users in the US on Monday.
July 14, 2016
Twitter has formed a team to focus on VR and AR
Twitter is the latest technology company upping its investment in virtual reality (VR) and augmented reality (AR). Specialist site UploadVR reported yesterday that Twitter has “formed a new team focused on VR and AR development”...
June 29, 2016
Taggar signs up Warner and Capitol acts for AR campaigns
Social augmented reality app Taggar has signed deals with both Warner Music and Capitol Records to create new marketing channels for their acts and allow access to exclusive content.
March 7, 2014
Twitter: ‘We’re developing a data set specific to music’
The announcement last week that Lyor Cohen’s new company 300 is working with Twitter on a set of A&R tools to spot breaking artists on the social network was a surprise, but an interesting one
February 12, 2014
Interview: Rafe Offer, co-founder, Sofar
With SoundCloud, BandPage and more focusing on helping promote new acts, can a meshing of online and “real world” gigs give Sofar an advantage?
November 22, 2012