Tag: ariana grande
Ariana Grande breaks YouTube record and tops Spotify chart
Ariana Grande is having a barnstorming end to the year with her ‘thank u, next’ track. Its official video debuted on YouTube on Friday, and by Saturday had set a new 24-hour record on the service with more than...
December 3, 2018
Ariana Grande breaks a Spotify record with ‘thank u, next’
Okay, so she might not have dropped a secret album under the pseudonym of Zandhr as some fans hoped, but Ariana Grande has set a new milestone on Spotify this week with her latest single. “thank u, next has surpassed 100...
November 15, 2018
Sandbox Issue 213: Single-Minded. What Actually is a Single in 2018?
Lead: what exactly is a single in 2018? When any song can technically take on a life of its own now, there is a dizzying diversification in what could count as a single. We work through the main 14 (14!) types of “single”...
October 8, 2018
Q2-Q3 may be the new Q4 according to Republic Records
Is it time to bid a fond farewell to the position of Q4 as the kingpin period of music revenues? A feature on Variety suggests that it might.
October 4, 2018
Spotify creates pop-up exhibition for Ariana Grande in New York
From shoppable Snapchat lenses to location-based treasure hunts to ticketing/album bundles, the campaign for Ariana Grande’s latest album ‘Sweetener’ has been pulling out plenty of digital stops. Now it’s doing something...
September 27, 2018
Sandbox Issue 211: At The Sharp End. What to do (and not do) When a Song Suddenly Spikes
Lead: Songs can spike for a multitude of reasons – and often the spike is part of the marketing plan and therefore anticipated (or at least hoped for). But songs can also spike for esoteric reasons or just through sheer...
September 10, 2018
Snapchat gets Ariana Grande merch lens and TuneMoji GIFs
The latest artist testing Snapchat lenses as a marketing tactic is Ariana Grande. A lens based on her new ‘Sweetener’ album lets fans virtually try on a tie-dyed face mask, with a ‘shop’ button enabling them to tap...
August 24, 2018
Ariana Grande sells Sweetener Pass bundle for new album
The Minaj/Scott dust-up this week, as we’ve said, has highlighted the growing trend for album sales to be bundled with merchandise and/or tickets in the US. Ariana Grande is the latest artist using the tactic, launching...
August 22, 2018
Island Records launches Landmrk-powered Ariana Grande campaign
Ariana Grande is the latest artist to send her fans on a real-world treasure hunt for digital content, courtesy of location-based marketing startup Landmrk. Label Island Records has worked with the startup to launch a campaign...
August 20, 2018
Musical.ly has an App Store hit with Live.ly
Social app Musical.ly launched a spin-off Periscope rival called Live.ly last week, and it’s proving a big hit on Apple’s App Store. Live.ly has been downloaded nearly 500k times in its first four days, with Variety reporting...
June 29, 2016
Four of the top five Instagram accounts are pop stars
Instagram turned five this week, and celebrated by releasing some stats on its community of 400m active users. They included the interesting fact that four of the top five Instagram accounts belong to musicians. Taylor...
October 7, 2015