Tag: ariana grande

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Snapchat gets Ariana Grande merch lens and TuneMoji GIFs

The latest artist testing Snapchat lenses as a marketing tactic is Ariana Grande. A lens based on her new ‘Sweetener’ album lets fans virtually try on a tie-dyed face mask, with a ‘shop’ button enabling them to tap...
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Ariana Grande sells Sweetener Pass bundle for new album

The Minaj/Scott dust-up this week, as we’ve said, has highlighted the growing trend for album sales to be bundled with merchandise and/or tickets in the US. Ariana Grande is the latest artist using the tactic, launching...
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Island Records launches Landmrk-powered Ariana Grande campaign

Ariana Grande is the latest artist to send her fans on a real-world treasure hunt for digital content, courtesy of location-based marketing startup Landmrk. Label Island Records has worked with the startup to launch a campaign...
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Musical.ly has an App Store hit with Live.ly

Social app Musical.ly launched a spin-off Periscope rival called Live.ly last week, and it’s proving a big hit on Apple’s App Store. Live.ly has been downloaded nearly 500k times in its first four days, with Variety reporting...
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Four of the top five Instagram accounts are pop stars

Instagram turned five this week, and celebrated by releasing some stats on its community of 400m active users. They included the interesting fact that four of the top five Instagram accounts belong to musicians. Taylor...
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Spotify: Summer 2014 Top Songs, September 2014

This infographic is an extract from the Music Ally Report
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Ariana Grande’s album gets amplified by MTV and Pepsi

Here’s the latest example of Twitter’s Amplify advertising initiative being used for music, with a branded spin. Pop star Ariana Grande will premiere four songs from her new album on Twitter this week, in partnership...
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MTV rolling out four-week marketing plans for big new albums

MTV has been talking about its latest music marketing initiative – First – which will use a mixture of traditional TV and new digital platforms to promote big albums ahead of their release. Mashable reports that Ed Sheeran...
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Ed Sheeran the big winner in UK’s first streams+sales singles chart

"I'm so happy. Yay!" Ariana Grande (for it is she) is certainly smiling after topping the UK's Official Singles Chart in the first week it factored in streams as well as sales, but the sentiment applies just as much to the...