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Beyond Music: ARKit is Apple’s big augmented reality moment

From cars to TVs, if straight-batting questions about future products was an Olympic sport, Tim Cook would be festooned with more medals than Usain Bolt and Michael Phelps combined.

So when Apple’s CEO does talk about new technologies, his precision-targeted comments are always worth parsing. Such as these from an interview in March 2017.

“I’m excited about augmented reality because unlike virtual reality which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently,” Cook told the Independent.

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Google takes on Apple with Android’s ARCore AR tech

Music Ally has been keenly following developments with Apple’s new ARKit technology, which will bake augmented-reality features into the next major update for its iOS software.

The theory is that it will spur a new wave of AR development for iPhone and iPad. Now Google is making its own move, announcing a software development kit called ARCore for Android smartphones.

“ARCore will run on millions of devices, starting today with the Pixel and Samsung’s S8, running 7.0 Nougat and above. We’re targeting 100 million devices at the end of the preview,” explained Google in a blog post.