How Does Music Marketing Personalisation look like in 2020?
Marketing used to be based around demographic categories or social archetypes, but the more marketers and digital platforms know about you, the more personalised they can become in terms of both messaging and products. There...
April 6, 2020
‘Listen In’ with new artist-curated playlists on Pandora
Pandora has created a series of new playlists, all curated by different artists and exclusive to the platform, under the umbrella brand of Listen In. “Each artist-curated playlist will feature songs that are soundtracking...
April 1, 2020
MMF and FAC call for ‘recoupment holidays’ for artists
UK industry bodies the MMF and FAC have published some results from a survey of more than 150 managers and artists about the impact the Covid-19 pandemic has had on their incomes. They have extrapolated the data to suggest...
March 30, 2020
SoundCloud creates artist shortcuts alerting fans to new uploads
SoundCloud has added a new feature to its iOS app that will alert users to new uploads (or reposts) from favourite acts as soon as they open the app itself. The company claims that in early testing of the feature it saw engagement...
March 25, 2020
Charli XCX kicks off ‘self-isolating’ livestreams series on Instagram
Everyone and their artist auntie is livestreaming now, it seems – our RSS feed was overwhelmed by a blizzard of media articles commenting on the trend this morning too. Some of the more notable examples from the past 24...
March 19, 2020
More artists turn to livestreams amid coronavirus isolation
Here’s a headline it would have been better to rewrite before publication: ‘Bands are live streaming gigs and music has officially conquered coronavirus‘. No. No it hasn’t. But the first part is true:...
March 18, 2020
Coronavirus: Bandcamp and Musicares join efforts to help artists
Alright then. We definitely want to maintain a ‘business as usual’ aspect to Music Ally’s news coverage, but as you’ll tell from our lineup today, coronavirus is overshadowing a lot that’s happening...
March 18, 2020
Artist Emma McGann launches a £20 ‘virtual tour pass’
British artist Emma McGann has been a good example of an independent artist willing to experiment with new technologies. She built her audience on live-streaming app YouNow, for example, and also became one of the first...
March 12, 2020
Add Don Toliver, Kim Loaiza and Trevor Daniel to 2019’s success stories
Taylor Swift was the IFPI’s top artist of 2019, based on global streams and sales, while Post Malone was Spotify’s most-streamed artist, and Billie Eilish was Apple Music’s artist of the year. But here’s some more...
March 4, 2020
Universal Music dominates IFPI’s artist chart of 2019
Congratulations to Taylor Swift, who was named yesterday by the IFPI as its global recording artist of 2019. She tops a chart calculated by aggregating streams, digital and physical sales globally, weighted by the value of...
March 3, 2020
Zoë Keating explains why she doesn’t sell merch or use YouTube
Zoë Keating is an artist who’s taken a leading role in talking about new technologies (blockchain, for example) as well as streaming royalties transparency. Her latest interview is with Emily White, author of the new...
March 2, 2020
Mr Eazi reveals 30 more artists for emPawa Africa program
AfroPop star Mr Eazi’s emPawa Africa is a talent incubator for artists in Africa: you may remember us writing about it in July 2019, when he inked a partnership with YouTube to support his latest cohort of Nigerian artists....
February 28, 2020