Posted inNews

Confirmed: Apple has bought music analytics startup Asaii

Music-analytics startup Asaii is shutting down this month because it has been acquired by Apple. The deal has been confirmed to Music Ally by the company’s first investor.

“As the first investors in Asaii, we are incredibly excited by their recent acquisition by Apple where they will have the opportunity to dramatically scale their impact and continue building out their vision for the future of the music industry,” Cameron Baradar, founder of The House, told Music Ally.

Posted inNews

Midemlab 2018 pitches: Marketing and data / analytics startups

20 music/tech startups are finalists in this year’s Midemlab contest at the Midem conference in Cannes. This afternoon’s second session saw the marketing and data/analytics startups pitching their wares.

The judging panel included Eleonore Oudea, venture capital associate at Kima Ventures; Kate Russell, technology journalist from the BBC; David Weiszfeld, CEO of Soundcharts; and Music Ally CEO Paul Brindley.

Posted inSandbox

Sandbox 184: Save of the century, why pre-save is the new rave

Lead: A decade ago, the focus in album marketing was around the pre-order, using instant grats at the bait to get fans to order albums before they had even come out. Now the emphasis has shifted to the pre-save – primarily on Spotify – where marketers want to ensure albums are not lost in the […]

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