Posted inReports

Music Ally Quarterly Report :: International Focus 2022

Welcome to our second annual Music Ally International Focus report, where we zoom out and dig into the last 12 months of Music Ally’s Country Profiles. This is an utterly essential guide for the internationalised music industry pro – packed with data, interviews, local strategies, and insight from the people who count in each country. We have split our focus between […]

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Posted inCampaigns

Behind The Campaign: KSHMR

DJ and producer KSHMR had his international breakthrough in 2015 with ‘Secrets’. For the release of ‘One More Round’ in October 2020, a major push was planned, most significantly through a partnership with gaming brand Free Fire as the song became the soundtrack for its Booyah Day event. Becky Yeung (regional brand partnership and business […]

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Posted inNews

WMG’s ADA Worldwide follows LatAm expansion with Asia launch

Warner Music Group’s distribution arm ADA Worldwide is on an expansion drive. In July, it launched ADA Latin to oversee Latin America and Latin music in the US as well as Spain and Portugal. Now it’s turning its attention to Asia.

ADA Asia will be headquartered in Singapore, with a remit to sign up artists and independent labels from China, South Korea and south east Asia. Chee Meng Tan, who was Spotify’s director of label relations for the APAC region until December 2019, will head the new division.

“From K-Pop to Asian Hip-Hop, our region is a hotbed of creative talent that’s increasingly finding an international audience and ADA is uniquely placed to partner with these creators to take them to the next level, while embracing their originality and creativity,” he said in a statement.