Tag: atlantic records
Dylan Fraser gets a nightmarish website for his latest EP
To celebrate his latest track ‘Nightmare’, Dylan Fraser has launched a website that invites fans to explore a claustrophobic series of rooms in 360 degrees.
July 30, 2021
Atlantic hails TikTok’s role in first UK drill number one
The UK’s drill music scene is celebrating its first number one single after Russ Millions and Tion Wayne’s ‘Body’ took top slot in the official chart. Label Atlantic Records has hailed the role that...
May 10, 2021
James Blunt launches audio e-cards campaign for Valentine’s Day
Tomorrow is Valentine's Day, so if you have a partner (or an object of your affections) how are you planning to celebrate? Chocolates and flowers? Furry handcuffs and a glint in the eye? A brisk lecture about Valentine's...
February 13, 2020
Albums in the streaming era: ‘Just think of it as a blank canvas for telling stories’
Streaming is a world of tracks and playlists rather than albums, right? An event in London last night organised by British industry bodies the BPI and ERA promised to explore the role of the album in the streaming era, including...
October 11, 2018
Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle
Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting...
September 19, 2018
Atlantic Records’ Tom Mullen talks catalogue marketing’s evolution
At record labels, catalogue and frontline used to be church and state – rarely mixing. But streaming is blurring the lines, and Tom Mullen’s role as VP of catalogue marketing for Atlantic Records is a further expansion...
April 29, 2018
Beggars Group, AEI Media and Atlantic Records talk modern-day music companies
Is it too much to hope that we've seen the last 'death of labels' story in the modern music industry? Labels aren't dying as an industry entity, but they are evolving in interesting ways, as are management companies, publishers...
January 24, 2018
Influencer marketing: why labels are turning to social stars
YouTubers, Instagrammers, Snapchat stars, Twitch streamers, Musers on Musical.ly… The emergence of new stars on online-video services and social networks has provided a new promotional channel: influencer marketing. Paying...
October 11, 2017
From Japanese Instagram cats to Suffolk road-safety ads: marketing Ed Sheeran’s Divide
We know all about the big digital numbers around the new Ed Sheeran album ‘Divide’, from 375m first-week Spotify streams to more than 1bn YouTube video views. What we didn’t know so much about was the marketing behind...
March 31, 2017
Atlantic Records applies thumbscrews to find Reddit pirate
If you’ve read Stephen Witt’s masterful How Music Got Free book, you’ll know the damage labels felt that pre-release leaks did to both their album sales and the marketing campaigns around them.
August 4, 2016
Atlantic turns to Instagram for Jess Glynne campaign
Atlantic Records has been making hay on Instagram in the digital campaign for the new single by Jess Glynne. The label worked with marketing agency The7stars on the campaign, which included releasing video and targeting it...
August 28, 2015