Tag: atlantic records

Read More

Dylan Fraser gets a nightmarish website for his latest EP

To celebrate his latest track ‘Nightmare’, Dylan Fraser has launched a website that invites fans to explore a claustrophobic series of rooms in 360 degrees.
Read More

Atlantic hails TikTok’s role in first UK drill number one

The UK’s drill music scene is celebrating its first number one single after Russ Millions and Tion Wayne’s ‘Body’ took top slot in the official chart. Label Atlantic Records has hailed the role that...
Read More

James Blunt launches audio e-cards campaign for Valentine’s Day

Tomorrow is Valentine's Day, so if you have a partner (or an object of your affections) how are you planning to celebrate? Chocolates and flowers? Furry handcuffs and a glint in the eye? A brisk lecture about Valentine's...
Read More

Albums in the streaming era: ‘Just think of it as a blank canvas for telling stories’

Streaming is a world of tracks and playlists rather than albums, right? An event in London last night organised by British industry bodies the BPI and ERA promised to explore the role of the album in the streaming era, including...
Read More

Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle

Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting...
Read More

Atlantic Records’ Tom Mullen talks catalogue marketing’s evolution

At record labels, catalogue and frontline used to be church and state – rarely mixing. But streaming is blurring the lines, and Tom Mullen’s role as VP of catalogue marketing for Atlantic Records is a further expansion...
Read More

Beggars Group, AEI Media and Atlantic Records talk modern-day music companies

Is it too much to hope that we've seen the last 'death of labels' story in the modern music industry? Labels aren't dying as an industry entity, but they are evolving in interesting ways, as are management companies, publishers...
Read More

Influencer marketing: why labels are turning to social stars

YouTubers, Instagrammers, Snapchat stars, Twitch streamers, Musers on Musical.ly… The emergence of new stars on online-video services and social networks has provided a new promotional channel: influencer marketing. Paying...
Read More

From Japanese Instagram cats to Suffolk road-safety ads: marketing Ed Sheeran’s Divide

We know all about the big digital numbers around the new Ed Sheeran album ‘Divide’, from 375m first-week Spotify streams to more than 1bn YouTube video views. What we didn’t know so much about was the marketing behind...
Read More

Atlantic Records applies thumbscrews to find Reddit pirate

If you’ve read Stephen Witt’s masterful How Music Got Free book, you’ll know the damage labels felt that pre-release leaks did to both their album sales and the marketing campaigns around them.
Read More

Atlantic turns to Instagram for Jess Glynne campaign

Atlantic Records has been making hay on Instagram in the digital campaign for the new single by Jess Glynne. The label worked with marketing agency The7stars on the campaign, which included releasing video and targeting it...
Read More

Anonymous claims it made Atlantic release the new Lupe Fiasco album

Lupe Fiasco is releasing a new album, ‘Tetsuo and Youth’. Nothing strange about that, you might think, but the story behind the album’s release on 20 January 2015 is an intriguing one, involving online...