Tag: atlantic records
Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle
Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting...
September 19, 2018
Atlantic Records’ Tom Mullen talks catalogue marketing’s evolution
At record labels, catalogue and frontline used to be church and state – rarely mixing. But streaming is blurring the lines, and Tom Mullen’s role as VP of catalogue marketing for Atlantic Records is a further expansion...
April 29, 2018
Beggars Group, AEI Media and Atlantic Records talk modern-day music companies
Is it too much to hope that we've seen the last 'death of labels' story in the modern music industry? Labels aren't dying as an industry entity, but they are evolving in interesting ways, as are management companies, publishers...
January 24, 2018
Influencer marketing: why labels are turning to social stars
YouTubers, Instagrammers, Snapchat stars, Twitch streamers, Musers on Musical.ly… The emergence of new stars on online-video services and social networks has provided a new promotional channel: influencer marketing. Paying...
October 11, 2017
From Japanese Instagram cats to Suffolk road-safety ads: marketing Ed Sheeran’s Divide
We know all about the big digital numbers around the new Ed Sheeran album ‘Divide’, from 375m first-week Spotify streams to more than 1bn YouTube video views. What we didn’t know so much about was the marketing behind...
March 31, 2017
Atlantic Records applies thumbscrews to find Reddit pirate
If you’ve read Stephen Witt’s masterful How Music Got Free book, you’ll know the damage labels felt that pre-release leaks did to both their album sales and the marketing campaigns around them.
August 4, 2016
Atlantic turns to Instagram for Jess Glynne campaign
Atlantic Records has been making hay on Instagram in the digital campaign for the new single by Jess Glynne. The label worked with marketing agency The7stars on the campaign, which included releasing video and targeting it...
August 28, 2015
Anonymous claims it made Atlantic release the new Lupe Fiasco album
Lupe Fiasco is releasing a new album, ‘Tetsuo and Youth’. Nothing strange about that, you might think, but the story behind the album’s release on 20 January 2015 is an intriguing one, involving online...
October 22, 2014
Sandbox 111 – Album pre-releases
Lead: A decade ago album previews were seen as piracy catnip and commercial suicide, but now some form of pre-release stream is the norm in marketing. Media partners, brand sponsors and even hosting the stream yourself are...
June 18, 2014
Lyor Cohen’s new firm 300 confirms Google investment
We wrote about former WMG recorded music boss Lyor Cohen's plans for a new music company last month, complete with a rumoured investment from Google.
November 6, 2013
Bruno Mars gets Treasure Dance site for fans’ Instagram videos
A growing number of musicians are posting videos on Instagram, but Bruno Mars has become one of the biggest yet to solicit and showcase videos from his fans through the photo-sharing app.
July 24, 2013