Posted inNews

Audience Republic teams up with Event Genius and Festicket

Audience Republic is the startup that has just opened up its pre-registration platform for promoters, festivals and artists. Meanwhile, Event Genius is the British ticketing company that was acquired in 2019 by festival ticketing and travel firm Festicket.

Now they’re all teaming up. Event Genius will be using Audience Republic’s technology to handle presale registrations for events on its service, including for promoters and white-label ticketing partnerships.

The tech will also be deployed on the Festicket and Ticket Arena websites. It’s part of Audience Republic’s expansion in the UK, Europe and North America, having launched in Australia and New Zealand in 2016.

Posted inSandbox

Sandbox Issue 248: PERSONALISATION. Music marketing makes it all about YOU

Lead: Personalisation is a powerful way to stand out in a noisy marketplace and to make fans feel involved with things. It all, however, has to be handled with care as one person’s “tailored messaging” is another person’s spam. We look at how the personal – from recommendations and mixtapes to merchandise and location – […]

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