Music in the metaverse: ‘Moving away from audiences and toward communities’
"I don't think that artists really have a better option for a scalable community play than getting involved in the gaming space..."
January 24, 2022
Google chips in to AudioMob’s $14m Series A funding round
Mobile advertising startup AudioMob, which has run campaigns for a number of artists and labels, has raised a $14m round of Series A funding. The round was led by investment firms Makers Fund and Lightspeed Venture Partners,...
November 10, 2021
Nas uses AudioMob and speaks directly to gamers to promote 14th studio album “King’s Disease II”
This is a Partner Content post by Christian Facey, CEO at AudioMob. Nas quickly became one of my favourite rappers when I was a teenager – I remember mimicking Rhythm Roulette with friends when I was learning to produce...
November 1, 2021
Tools: Q3 report music/tech startups special
Next week, Music Ally publishes its Q3 Report, which is devoted to music/tech startups and emerging music business technologies. We have already written about over 100 music/tech startups (or startups that are adjacent to...
October 6, 2021
Tools. Audiomob: Audio advertising meets gaming
Gaming audiences belong to the most engaged group of music fans – a recent report by MIDiA research and Twitch revealed that gamers engage with all forms of music activities – like music subscriptions or merchandise...
July 12, 2021
AudioMob joins Google’s European Black Founders Fund
AudioMob is a startup focusing on in-game audio ads for mobile games, and it has been working on campaigns with a number of labels including WMG and BMG. Now it’s also got backing from Google, which has made it one...
June 7, 2021
Sandbox Issue 274: OMG, NFTs, WTF? Music Ally’s guide to making and selling an NFT
Lead: After two excitable months, the wild, get-in-on-the-ground-floor hype around NFTs is starting to abate somewhat, and while interest – and cynicism – remains high, now is a good time to find out what we...
April 21, 2021