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Audoo raises £5.2m from investors including Björn Ulvaeus

British startup Audoo has raised a Series A funding round of £5.2m (around $6.9m) to continue developing and rollout out its technology to track public performance usage of music.

The round was raised in 10 weeks from investors including Edinv, Björn Ulvaeus and Tileyard London. The funding follows Audoo’s win at the Midemlab startups contest earlier this summer.

The company makes an ‘audio meter’ that, once installed in a public venue (for example a gym, cafe or pub) tracks the music being played, and feeds that data back to collecting societies.

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Midemlab startups contest announces its 2020 winners

Solfeg·io, Super Hi-Fi, Audoo and Uptune have been named as the winners of this year’s Midemlab startups contest, held as part of the Midem music industry conference.

Like the conference, Midemlab was an entirely-online affair, with the pitches of all 20 finalists broadcast this afternoon, followed by the announcement of the winners.

Music Ally is a partner for Midemlab – we help to choose the finalists – so naturally we were watching the pitches and taking notes.

They’re below: first for the four winners, and then for the other finalists. It’s a good snapshot (alongside our recent coverage of the Techstars Music demo day) of 2020’s best music startups.

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Music monitoring startup Audoo’s latest funding round is £1.5m

Audoo is a British startup that has launched technology for monitoring music played in public spaces, in order to ensure the proper performance royalties are paid.

The company has just raised £1.5m (just over $1.9m) in its latest funding round, with investors including Tileyard London – the fast-growing music hub into which Audoo will soon move its office.

“What Audoo are creating finally offers true and fair insight across the music industry […] We’re proud to have invested in such an entrepreneurial business, and cannot wait to have the team here at Tileyard within our thriving creative community,” said Tileyard London founder Nick Keynes in a statement.