Tag: augmented reality

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Hipster Bait turns music discovery into an AR scavenger hunt

“Unreleased rock songs are hiding all around North America. That’s right. You could be sitting on a song right now,” is the blurb from new app Hipster Bait’s website. Launched for Android and iOS devices, it’s...
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British band Miro Shot set off on a tour of virtual worlds

British group Miro Shot are certainly a product of the modern age: their most recent album is called ‘Content’ and they describe themselves as an ‘AR/VR band/collective’ that includes musicians,...
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New Snapchat features include music lenses and mini apps

Yesterday, Snapchat’s parent company Snap, Inc announced a swathe of new features for the social app, including some that are directly relevant to music. One of those features is dedicated music lenses, explained yesterday...
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Artist Gracey used Instagram to tease ‘Empty Love’ track

Polydor-signed act Gracey is promoting her ‘Empty Love’ single with an AR filter for Instagram that plays an instrumental passage from the song which can then be played around with by the user. It works by opening the...
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SuperData revises down VR / AR software forecasts for 2020

There’s no doubt that the Covid-19 pandemic is going to have a big, negative impact on all kinds of industries this year. It’s also true that for some sectors and companies that might have had a disappointing year anyway,...
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AR firm Magic Leap lays off staff and refocuses on enterprises

Is more than $2.6bn of funding enough to insulate a tech startup from the impact of the Covid-19 pandemic? Not in the case of augmented-reality firm Magic Leap. “The recent changes to the economic environment have decreased...
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AR startup Magic Leap is reportedly exploring exit options

Augmented reality startup Magic Leap has raised a head-spinning amount of funding: $2.6bn over eight rounds since 2014, according to CrunchBase. The company shipped its first AR headset in the summer of 2018, but a report...
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Sandbox Issue 246: BAD INFLUENCE. Social media’s new fault lines

Lead: Influencers are a growing part of music marketing but tighter rules on what they can do (and how explicit they must be in declaring their interests), as well as a series of scandals, are making working here increasingly...
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Pearl Jam launch a Superblood Wolfmoon AR experience for fans

Pearl Jam fans may well be going out into their back gardens this week and howling at the moon. No, this isn’t about ticket prices for their upcoming tour. The returning band have launched an augmented reality ‘experience’...
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Sandbox Issue 245: Catalogue Marketing Rejuvenated

Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...
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Octi creates AR social network (with funding from Live Nation)

Time for another shuffle of the deck of buzzy tech terms. The ‘blockchain of machine learning’ perhaps? How about the ‘big data of storytelling’? Or maybe ‘the social media of AR’ then? The latter is the description...
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D-AR-k Side Of The Moon: Pink Floyd’s new augmented reality filters

As part of the promotion for their The Later Years album and box-set, Pink Floyd have just launched a number of augmented reality filters for social media. Rhino UK commissioned WMG’s Firepit Technology to create Instagram...