Tag: augmented reality

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AR startup Magic Leap is reportedly exploring exit options

Augmented reality startup Magic Leap has raised a head-spinning amount of funding: $2.6bn over eight rounds since 2014, according to CrunchBase. The company shipped its first AR headset in the summer of 2018, but a report...
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Sandbox Issue 246: BAD INFLUENCE. Social media’s new fault lines

Lead: Influencers are a growing part of music marketing but tighter rules on what they can do (and how explicit they must be in declaring their interests), as well as a series of scandals, are making working here increasingly...
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Pearl Jam launch a Superblood Wolfmoon AR experience for fans

Pearl Jam fans may well be going out into their back gardens this week and howling at the moon. No, this isn’t about ticket prices for their upcoming tour. The returning band have launched an augmented reality ‘experience’...
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Sandbox Issue 245: Catalogue Marketing Rejuvenated

Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...
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Octi creates AR social network (with funding from Live Nation)

Time for another shuffle of the deck of buzzy tech terms. The ‘blockchain of machine learning’ perhaps? How about the ‘big data of storytelling’? Or maybe ‘the social media of AR’ then? The latter is the description...
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D-AR-k Side Of The Moon: Pink Floyd’s new augmented reality filters

As part of the promotion for their The Later Years album and box-set, Pink Floyd have just launched a number of augmented reality filters for social media. Rhino UK commissioned WMG’s Firepit Technology to create Instagram...
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Stormzy and Wham get AR camera-effects on Instagram

The latest two artists to get their own augmented-reality camera ‘effects’ on Instagram are Stormzy and Wham. The Stormzy effect has been created by the Firepit Technology team at Warner Music in the UK, and puts a rotating...
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TRNSMT Festival turns lineup news into online treasure hunt

TRNSMT is a music festival in Scotland that began in 2017 in Glasgow (effectively replacing the long-running T In The Park) and has turned its 2020 line-up announcement into a digital scavenger hunt. We have seen artists...
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Spotify launches a new app for AR platform Magic Leap

Magic Leap has linked up with Spotify to make the latter the first music service available for its One Creator Edition augmented-reality headset. And it certainly has some AR bells and whistles. “The app is spatially...
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Interactive AR music-player wins Abbey Road Red’s 2019 hackathon

17 teams of developers are getting well-earned rests today after taking part in the Abbey Road Red hackathon at London’s famous Abbey Road Studios over the weekend. The focus was ‘The Power of Immersion’ with augmented-reality...
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Augmented reality latest: Adobe Aero and Apple AR-headset rumours

Adobe has released its Aero app for iOS – an app that enables designers to create augmented-reality content and experiences, without coding knowledge. “Create interactive experiences without needing to rely on a developer,”...
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Synaesthetic to blend classical music, AI and AR technologies

Fans of music/tech startups that sound a little… out-there will enjoy Synaesthetic’s ambitions. “While listening to music is great, we have evolved to look for things we hear and want visually-enhanced musical experiences,...