Tag: augmented reality

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Snap to launch a test turning NFTs into AR Snapchat lenses

The test "would allow NFT artists to showcase their designs on the Snapchat platform as augmented reality filters".
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Mark Zuckerberg on AR/VR: ‘Getting spatial audio right is key’

As a technology, spatial audio has been higher on the music industry's agenda in recent times, thanks in part to the push for spatial music from Apple Music and Amazon Music.
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33 companies to watch if you’re interested in music and the metaverse

Partnerships between the music and games industries go back decades, but in 2022 there’s a lot of talk about music and ‘the metaverse’ – a catch-all term that includes games, virtual worlds and augmented...
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Snap and Live Nation launched AR lenses for Governors Ball event

It involved a third partner, telco Verizon Wireless, with Snap creating two AR lenses for Snapchat users to create with during the festival.
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Spotify makes Wet Leg ‘Band Name Generator’ Instagram filter

Here's one way a band can ease the burden of creating content for social media: let streaming services and celebrity fans take the strain.
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Startup ImmerSphere is exploring AR music performances

The latest startup exploring whether augmented reality (AR) technology can do fun things for music is ImmerSphere.
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AR startup Jadu raises $36m to build its web3-infused game

Back in the (not too distant) past, there were plenty of mobile augmented reality startups scrabbling for attention.
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Pokémon Go maker invests in deadmau5 and Plastikman’s Pixelynx

The company, founded by musicians deadmau5 and Plastikman, has unveiled its first mobile game, and investment from Niantic.
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Coldplay launch an app for their Music of the Spheres tour

Artist apps are still a thing: witness Coldplay's new Android and iOS app, released for the band's 'Music of the Spheres' tour.
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Snap and Live Nation team up for AR experiences at concerts

Snapchat's parent company held its Snap Partner Summit event this week with various product and partnership announcements, including one focusing on music.
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Coachella 2022 kicks off with Fortnite drop and Flume AR stream

Epic Games worked with Coachella to launch a drop of festival items in Fortnite, including outfits, back bling and pickaxes.
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TikTok opens its Effect House AR beta up to everyone

It is opening up the tool to "all creators, designers, and developers from around the world", to spur a new wave of AR effects created for TikTokers to make use of.