Tag: augmented reality

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AR-powered ‘David Bowie is’ app launches as $7.99 download

The ‘David Bowie is’ exhibition was a real treat for keen (and even casual) Bowie fans, debuting at the V&A Museum in London in 2013 before touring the world. Last year, plans were revealed to turn the exhibition...
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Report 419: The 40 Trends of 2018

“May you live in interesting times,” runs the old Chinese curse. The music industry has certainly done that, through the last two decades of digital disruption. Typical to form, 2018 was very interesting indeed. For our...
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Jean-Michel Jarre talks creativity, tech and music’s AI future

Jean-Michel Jarre has been pushing the boundaries of electronic music and reimagining what live concerts can be since the 1970s. The French composer and producer’s one-off spectaculars – for example Place de la Concorde...
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Snapchat gets an official program for AR lens creators

If you’re a label (or artist) who’s ever fancied having your own augmented-reality ‘lens’ in Snapchat, but have been a bit daunted by the challenge of creating one… Well, Snap has some good news....
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Startup Mojo Vision raises $50m for ‘invisible computing’ AR

It’s not bad going for a tech startup to emerge from stealth mode armed with a $50m funding round. That’s what US startup Mojo Vision has done, with a founding team drawn from companies including Apple, Google and Amazon,...
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Five trends for digital music marketing in 2018

There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms - mailing lists,...
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AR firm Blippar raises $37m including funding from former Crowdmix backer

British augmented-reality tech firm Blippar may be familiar to longtime readers: it was one of the AR startups back in the day that ran some projects with labels to market music.
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Apple AR-headset rumours heat up following startup acquisition

Is Apple making an augmented-reality headset or glasses? Speculation about the company’s plans is bubbling again, after it emerged that Apple has acquired a Colorado-based startup called Akonia Holographics.
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Oculus VR founder slams Magic Leap headset as a ‘tragic heap’

The founder of Oculus VR, Palmer Luckey – who no longer works for the Facebook subsidiary – has delivered a comprehensive battering to the just-released Magic Leap augmented-reality headset.
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MusiciLuv brings AR and social features to music education

Is the musical potential of augmented reality (AR) just about comedy lenses and photo-filters on Snapchat, Facebook and Instagram? We’re intrigued by the potential of a new startup called MusiciLuv, which is looking to...
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Island Records launches Landmrk-powered Ariana Grande campaign

Ariana Grande is the latest artist to send her fans on a real-world treasure hunt for digital content, courtesy of location-based marketing startup Landmrk. Label Island Records has worked with the startup to launch a campaign...
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CNCO create AR app

Latin boyband CNCO are no strangers to cutting-edge technology in their marketing and fan engagement. We have previously written about their smart campaigns, notably their tie-ups with Landmrk for album unlocks and album-listening...