Tag: augmented reality
AR startup Magic Leap is reportedly exploring exit options
Augmented reality startup Magic Leap has raised a head-spinning amount of funding: $2.6bn over eight rounds since 2014, according to CrunchBase. The company shipped its first AR headset in the summer of 2018, but a report...
March 12, 2020
Sandbox Issue 246: BAD INFLUENCE. Social media’s new fault lines
Lead: Influencers are a growing part of music marketing but tighter rules on what they can do (and how explicit they must be in declaring their interests), as well as a series of scandals, are making working here increasingly...
February 20, 2020
Pearl Jam launch a Superblood Wolfmoon AR experience for fans
Pearl Jam fans may well be going out into their back gardens this week and howling at the moon. No, this isn’t about ticket prices for their upcoming tour. The returning band have launched an augmented reality ‘experience’...
February 14, 2020
Sandbox Issue 245: Catalogue Marketing Rejuvenated
Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...
February 6, 2020
Octi creates AR social network (with funding from Live Nation)
Time for another shuffle of the deck of buzzy tech terms. The ‘blockchain of machine learning’ perhaps? How about the ‘big data of storytelling’? Or maybe ‘the social media of AR’ then? The latter is the description...
January 23, 2020
D-AR-k Side Of The Moon: Pink Floyd’s new augmented reality filters
As part of the promotion for their The Later Years album and box-set, Pink Floyd have just launched a number of augmented reality filters for social media. Rhino UK commissioned WMG’s Firepit Technology to create Instagram...
January 9, 2020
Stormzy and Wham get AR camera-effects on Instagram
The latest two artists to get their own augmented-reality camera ‘effects’ on Instagram are Stormzy and Wham. The Stormzy effect has been created by the Firepit Technology team at Warner Music in the UK, and puts a rotating...
December 13, 2019
TRNSMT Festival turns lineup news into online treasure hunt
TRNSMT is a music festival in Scotland that began in 2017 in Glasgow (effectively replacing the long-running T In The Park) and has turned its 2020 line-up announcement into a digital scavenger hunt. We have seen artists...
November 26, 2019
Spotify launches a new app for AR platform Magic Leap
Magic Leap has linked up with Spotify to make the latter the first music service available for its One Creator Edition augmented-reality headset. And it certainly has some AR bells and whistles. “The app is spatially...
November 14, 2019
Interactive AR music-player wins Abbey Road Red’s 2019 hackathon
17 teams of developers are getting well-earned rests today after taking part in the Abbey Road Red hackathon at London’s famous Abbey Road Studios over the weekend. The focus was ‘The Power of Immersion’ with augmented-reality...
November 11, 2019
Augmented reality latest: Adobe Aero and Apple AR-headset rumours
Adobe has released its Aero app for iOS – an app that enables designers to create augmented-reality content and experiences, without coding knowledge. “Create interactive experiences without needing to rely on a developer,”...
November 5, 2019
Synaesthetic to blend classical music, AI and AR technologies
Fans of music/tech startups that sound a little… out-there will enjoy Synaesthetic’s ambitions. “While listening to music is great, we have evolved to look for things we hear and want visually-enhanced musical experiences,...
October 22, 2019