Tag: augmented reality

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Five trends for digital music marketing in 2018

There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms - mailing lists,...
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AR firm Blippar raises $37m including funding from former Crowdmix backer

British augmented-reality tech firm Blippar may be familiar to longtime readers: it was one of the AR startups back in the day that ran some projects with labels to market music.
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Apple AR-headset rumours heat up following startup acquisition

Is Apple making an augmented-reality headset or glasses? Speculation about the company’s plans is bubbling again, after it emerged that Apple has acquired a Colorado-based startup called Akonia Holographics.
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Oculus VR founder slams Magic Leap headset as a ‘tragic heap’

The founder of Oculus VR, Palmer Luckey – who no longer works for the Facebook subsidiary – has delivered a comprehensive battering to the just-released Magic Leap augmented-reality headset.
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MusiciLuv brings AR and social features to music education

Is the musical potential of augmented reality (AR) just about comedy lenses and photo-filters on Snapchat, Facebook and Instagram? We’re intrigued by the potential of a new startup called MusiciLuv, which is looking to...
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Island Records launches Landmrk-powered Ariana Grande campaign

Ariana Grande is the latest artist to send her fans on a real-world treasure hunt for digital content, courtesy of location-based marketing startup Landmrk. Label Island Records has worked with the startup to launch a campaign...
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CNCO create AR app

Latin boyband CNCO are no strangers to cutting-edge technology in their marketing and fan engagement. We have previously written about their smart campaigns, notably their tie-ups with Landmrk for album unlocks and album-listening...
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AR firm Magic Leap ships its first mixed-reality headset

It’s not vapourware! The Magic Leap One Creator Edition mixed-reality headset is actually shipping this week, with a few restrictions. Not least the price: the headset, computing pack and controller costs a cool $2,295,...
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David Bowie museum retrospective gets AR and VR version

More than two million people visited the ‘David Bowie is’ exhibition as it visited 12 cities around the world. Now the retrospective will live on in virtual form, via an augmented and virtual reality version due to...
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Childish Gambino gets a new summer-themed Snapchat lens

Having created the most talked-about music video of 2018 with ‘This Is America’, Childish Gambino is also getting up to some inventive stuff with Snapchat. Gambino and RCA Records worked with Snap to create a new Snapchat...
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Magic Leap promises to ship its first AR headset this summer

Augmented-reality hardware startup Magic Leap has raised $2.3bn over six funding rounds since February 2014, without yet launching a commercial product. That’s changing, the company promises: its first headset will be...
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Sandbox Issue 208: Making Micro Waves

Lead: In an age of constant digital distractions, sometimes it is better to play the short game. We trace the rise of the micro ad and how it is being tailored to stand out when users are rapidly hopping and grazing across...