Tag: augmented reality

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The Wanted get augmented reality tour programme

British boy band The Wanted have leapt onto the mobile augmented reality bandwagon, courtesy of a partnership between their management and AR startup Blippar.
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NOW 80 compilation gets augmented with Blippar app

The latest compilation in the Now That's What I Call Music! series will be getting a thoroughly-modern marketing boost from augmented reality technology.
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Rihanna appears in Nivea augmented reality ad

Rihanna is part of an augmented reality campaign from Nivea Creme, produced with Blast Radius. It involves a virtual Rihanna jumping out of the tub to sing her song California King Bed.
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Music-related apps score highly in Layar augmented reality contest

Augmented reality startup Layar has announced the winners of its Layar Creation Challenge, a competition launched earlier this year to find innovative new AR apps using its technology.
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Mastodon set for augmented reality album cover

Rock band Mastodon are working with LA firm Total Immersion to bring a dash of augmented reality to the cover of their new album The Hunter. Said cover features a sculpture that to our mind is part lion, part bird and part...
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Layar Vision gives print materials an augmented reality spin

We've written from time to time about augmented reality startup Layar, which helps developers overlay digital objects and information on real-world places, through cameraphones.
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Sony Pictures taps Layar for augmented reality film campaign

Film studio Sony Pictures has teamed up with developer Zehnder Communications to launch an augmented reality campaign for its new film Battle: Los Angeles. The studio is using the Layar AR app for iPhone and Android for the...
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Flying Lotus offers extra tracks via webcam application

Artist Flying Lotus has launched a neat take on augmented reality technology, rewarding fans who buy the physical version of the Cosmogramma album with new tracks and alternate takes from the album sessions. How?
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Asher Roth gets an augmented reality business card

File this under novelties, but fun ones. Rapper Asher Roth is touting an augmented reality business card which, whenever captured on a webcam by his people, generates the homepage of his website.
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Augmented reality firm Layar signs big mobile deals

Layar is one of the leaders in the nascent mobile augmented reality space, and has attracted the attention of the music and other creative industries with its AR browser app. Now the company has signed deals with LG, Samsung,...
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The singing coffee table

If you haven't yet got the hang of what augmented reality might mean for the way we interact with entertainment, check out Amusity. It's a prototype for a new user interface allowing users to explore songs and music videos,...
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Augmented reality animated Beatles head for Abbey Road

We've written about augmented reality apps in our Report recently, but there's a new example that's well worth a look.