Tag: augmented reality

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Facebook reveals new plans for social VR (oh, and AR too)

With Amazon’s blizzard of new-product announcements, not to mention the political ructions going on in the US, Facebook’s Oculus division’s OC6 developer conference might have struggled for attention. It’s...
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Color Quest AR app developer launches a music label for kids

Color Quest AR is one of the apps exploring the potential for augmented-reality tech to be used for educational purposes: in this case, a colouring adventure packed with fruit and veg. The app, which is averaging 10k daily...
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BBC reveals some of its experiments with augmented reality

British broadcaster the BBC has been experimenting with smartglasses – augmented-reality specs – to explore what potential these devices might have for television in the future. “The immersive nature of augmented...
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Sandbox Issue 235: Talking TikTok Triumphs

Lead: TikTok is  an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone....
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Spotify commissioned an Instagram AR effect for artist Headie One

British artist Headie One is the latest musician to experiment with an augmented-reality (AR) camera effect in a social app – in his case, Instagram. It’s based on the artwork from his new mixtape ‘Music x Road’:...
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Sandbox Issue 234: The New Era Of Music Videos

Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may...
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VRJam launches crowdfunding campaign for its AR/VR music tech

Music Ally wrote about startup VRJam in April, when it was trying to raise $500k of seed funding for a technology offering live ‘XR’ streams of music performances in virtual AND augmented reality. Now the company has...
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Magic Leap adds background-music feature to spark new apps

Augmented-reality startup Magic Leap started shipping its Magic Leap One Creator Edition AR headset in August 2018, and music has been part of it from the start, thanks to the Tónandi music-manipulation app that the company...
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Warner Music takes part in VASAR immersive-audio project

Have you heard of VASAR? No, not a new band going heavy on the all-caps name. It’s an academic project in the UK: Volumetric Audio Synthesis for Augmented Reality to give it its full name. It’s received £326.3k (around...
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Messenger creates sticker pack for BT21/BTS

You’ll be very familiar with BTS but perhaps less so with BT21. Yet they are the same. Sort of. The K-pop group created animated versions of themselves, gave them back stories and also created merchandise lines for them....
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HoloMe launches AR music video for Warner Music artist Amir

French-Israeli singer Amir is the latest artist exploring augmented-reality (AR) technology, with the help of his label Warner Music France and startup HoloMe. The latter company has created a smartphone app, called Amir...
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Live A Pray-AR: how Madonna is using AR, TikTok and more in her new album campaign

The new Madonna album, Madame X, is out next month but leads singles ‘Medellín’ and ‘I Rise’ have not exactly set the charts alight. Which will make the set up to the album that little bit trickier. Perhaps as part...