Tag: augmented reality

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Giggs gets his own augmented-reality experience in London

British rapper Giggs is the latest artist to experiment with augmented-reality (AR) technology. In this case, Island Records has created an AR experience with a rooted physical location: a mural on a wall in Shoreditch, London....
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Will the next big tech platform be a ’mirrorworld’ using AR?

Wired Magazine’s Kevin Kelly has form when it comes to big tech ideas: he came up with the ‘1,000 True Fans’ concept in 2008, for example, positing that for artists and creators to make a sustainable living online,...
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Childish Gambino dances his way onto Google Pixel smartphones

One of the points we’ve been making about augmented-reality (AR) technology over the past year is that the biggest impact for artists from it will come from campaigns using the big social/tech platforms with AR features:...
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AR tech firm Ubiquity6 buys music/tech startup Wavy

Wavy is a music/tech startup that we have to admit slipped through our net: an iPhone app using augmented-reality technology to create ‘experiences’ around music tracks. The idea was that it would collaborate with musicians...
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AR-powered ‘David Bowie is’ app launches as $7.99 download

The ‘David Bowie is’ exhibition was a real treat for keen (and even casual) Bowie fans, debuting at the V&A Museum in London in 2013 before touring the world. Last year, plans were revealed to turn the exhibition...
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Report 419: The 40 Trends of 2018

“May you live in interesting times,” runs the old Chinese curse. The music industry has certainly done that, through the last two decades of digital disruption. Typical to form, 2018 was very interesting indeed. For our...
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Jean-Michel Jarre talks creativity, tech and music’s AI future

Jean-Michel Jarre has been pushing the boundaries of electronic music and reimagining what live concerts can be since the 1970s. The French composer and producer’s one-off spectaculars – for example Place de la Concorde...
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Snapchat gets an official program for AR lens creators

If you’re a label (or artist) who’s ever fancied having your own augmented-reality ‘lens’ in Snapchat, but have been a bit daunted by the challenge of creating one… Well, Snap has some good news....
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Startup Mojo Vision raises $50m for ‘invisible computing’ AR

It’s not bad going for a tech startup to emerge from stealth mode armed with a $50m funding round. That’s what US startup Mojo Vision has done, with a founding team drawn from companies including Apple, Google and Amazon,...
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Five trends for digital music marketing in 2018

There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms - mailing lists,...
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AR firm Blippar raises $37m including funding from former Crowdmix backer

British augmented-reality tech firm Blippar may be familiar to longtime readers: it was one of the AR startups back in the day that ran some projects with labels to market music.
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Apple AR-headset rumours heat up following startup acquisition

Is Apple making an augmented-reality headset or glasses? Speculation about the company’s plans is bubbling again, after it emerged that Apple has acquired a Colorado-based startup called Akonia Holographics.