Tag: augmented reality

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10 talking points around music and virtual / augmented reality

PRS for Music held an event at its London offices last week exploring the impact and potential of immersive technologies on music – including virtual, augmented and mixed reality (VR, AR and MR). There has been plenty...
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Big Shaq gets an augmented-reality Facebook Camera effect

In our recent report on augmented reality technology, we suggested that rather than launching standalone AR apps for artists, labels would do better exploring some of the AR features in the big social apps. Now Island...
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Universal Music to work on AR / VR experiences with Within

We’ve been writing about virtual reality startup Within since it was founded under the name of Vrse by Chris Milk, the filmmaker whose previous projects included the famous ‘Wilderness Downtown’ interactive video for...
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REPORT 410: AR SPECIAL–MUSIC’S AUGMENTED FUTURE

Lead: Take an in-depth look into the world of AR and ask if this is finally the time for a technology that has been knocking on the door for some time now to finally take off in a meaningful way. Beyond Music: Try these brilliant...
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Microsoft mixed-reality headsets available to pre-order

Fresh from pulling out of the music-streaming market via a partnership with Spotify, Microsoft has announced the next moves in its quest to be a big player in ‘mixed reality’ – devices that blend augmented and virtual...
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Snapchat launching global partnership with artist Jeff Koons

Snapchat launched a teaser website yesterday with a 24-hour countdown to… Well, people didn’t know what, until a Business Insider journalist tried setting their computer’s clock forward 24 hours, and discovered all...
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New Michael Jackson compilation includes Shazam AR

A new Michael Jackson album came out on Friday. Well, we say new… ‘Scream’ is the latest compilation album of Jackson’s hits plus a new five-song mash-up and a remix of ‘Thriller’ by Steve Aoki. But from a...
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Beyond Music: ARKit is Apple’s big augmented reality moment

From cars to TVs, if straight-batting questions about future products was an Olympic sport, Tim Cook would be festooned with more medals than Usain Bolt and Michael Phelps combined. So when Apple’s CEO does talk about...
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Google takes on Apple with Android’s ARCore AR tech

Music Ally has been keenly following developments with Apple’s new ARKit technology, which will bake augmented-reality features into the next major update for its iOS software. The theory is that it will spur a new wave...
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Jellynote talks edtech, music publishers and AI potential

At first glance, Jellynote may look like the latest, polished app to help people learn to play guitar, piano and other instruments. Yet there is more to the company than meets the eye, from its use of machine-learning...
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How Metaverse and Sony Music created a ‘Pokémon Go for country music’

Augmented reality (AR) startup Metaverse has been blogging about its recent partnership with Sony Music to create “a game like Pokémon Go, but for country music”. This happened at the 2017 CMA Fest in Nashville, with...
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IDC publishes latest AR / VR headset predictions

It’s been a relatively slow start sales-wise for virtual-reality headsets, let alone augmented-reality devices. However, research firm IDC remains confident that the market for both will grow at a pace in the coming years. The...