Tag: augmented reality

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Facebook f8: Spotify / Apple Music, bot ambitions and major AR push

“Being able to click on someone's music and play it is a great experience, but knowing that you helped a friend discover something new, and that you have the same taste in music, is awesome,” said Mark Zuckerberg. No,...
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Gorillaz launch a mixed-reality app ahead of Humanz album

Name an artist app that’s been a commercial success. Examples are extremely thin on the ground, bar hazy memories of Taylor Swift selling a decent amount of downloads through her Mobile Roadie-powered app back in the day,...
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Apple gets set for big augmented-reality push

Apple CEO Tim Cook has been expressing enthusiasm about augmented reality technology for some time. Now Bloomberg reports that his company is ready for a big AR push in its products. “People with knowledge of the company's...
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IDC predicts strong growth for VR and AR headset sales

Take any prediction for how many virtual and augmented reality headsets will be shipping in five years’ time with a mountain of salt. More than many technologies, the future consumer demand for these devices is up in...
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MelodyVR promises ‘aggressive expansion’ and hints at AR move

Startup MelodyVR has published its annual financial results, revealing a net loss of £2.6m in 2016 as it geared up to launch its musical virtual-reality app. The British startup’s parent firm EVR Holdings is a public...
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Mike Shinoda of Linkin Park: ‘Technology and music are like left and right hands’

The Midem conference has a high-profile new keynote speaker from the artist community: Mike Shinoda of Linkin Park. He’ll be speaking on 7 June at the event, as well as being a jury member in its Midemlab startups competition. Shinoda...
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Shazam goes deeper with its augmented reality tech

Shazam is no newcomer to the augmented reality (AR) space: it might not have any Pokémon to catch, but its visual-recognition features launched in 2015. Since then, brands and artists alike have been able to make posters,...
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Startup 8i raises $27m for celebrity-hologram app Holo

The hype around dead musicians returning as holograms has died down a bit, but there are still some interesting companies exploring related technologies. 8i, for example, has just raised $27m to continue developing a mixed-reality...
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Rumours of an Apple AR device heat up again

Tech ‘evangelist’ Robert Scoble is as convinced that Apple is going to launch its own augmented reality (AR) device in the next year as Music Ally was that Apple was readying a ‘Yellow Submarine’ Beatles iPod back...
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Report claims VR and AR funding topped $1.8bn in 2016

Venture capital poured in to the virtual and augmented reality sectors in 2016 to the tune of $1.8bn, according to research firm Greenlight Insights. Its report claims that the number of such deals increased by 30%, while...
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Octosense recreates Rihanna for mixed-reality performance

Israeli startup Octosense is using Rihanna as a (digital) guinea pig for its mixed-reality technology. The company makes a 3D-shading technology that, among other benefits, can “naturally Integrate virtual content into...
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Magic Leap boss promises ‘rainbow powered unicorns’

Magic Leap is the massively-funded augmented-reality (AR) company which ran into its first bad press before Christmas, amid reports that it was struggling to get its ambitious technology to work. Now its CEO Rony Abovitz...