Tag: augmented reality

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Oculus VR founder slams Magic Leap headset as a ‘tragic heap’

The founder of Oculus VR, Palmer Luckey – who no longer works for the Facebook subsidiary – has delivered a comprehensive battering to the just-released Magic Leap augmented-reality headset.
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MusiciLuv brings AR and social features to music education

Is the musical potential of augmented reality (AR) just about comedy lenses and photo-filters on Snapchat, Facebook and Instagram? We’re intrigued by the potential of a new startup called MusiciLuv, which is looking to...
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Island Records launches Landmrk-powered Ariana Grande campaign

Ariana Grande is the latest artist to send her fans on a real-world treasure hunt for digital content, courtesy of location-based marketing startup Landmrk. Label Island Records has worked with the startup to launch a campaign...
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CNCO create AR app

Latin boyband CNCO are no strangers to cutting-edge technology in their marketing and fan engagement. We have previously written about their smart campaigns, notably their tie-ups with Landmrk for album unlocks and album-listening...
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AR firm Magic Leap ships its first mixed-reality headset

It’s not vapourware! The Magic Leap One Creator Edition mixed-reality headset is actually shipping this week, with a few restrictions. Not least the price: the headset, computing pack and controller costs a cool $2,295,...
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David Bowie museum retrospective gets AR and VR version

More than two million people visited the ‘David Bowie is’ exhibition as it visited 12 cities around the world. Now the retrospective will live on in virtual form, via an augmented and virtual reality version due to...
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Childish Gambino gets a new summer-themed Snapchat lens

Having created the most talked-about music video of 2018 with ‘This Is America’, Childish Gambino is also getting up to some inventive stuff with Snapchat. Gambino and RCA Records worked with Snap to create a new Snapchat...
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Magic Leap promises to ship its first AR headset this summer

Augmented-reality hardware startup Magic Leap has raised $2.3bn over six funding rounds since February 2014, without yet launching a commercial product. That’s changing, the company promises: its first headset will be...
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Sandbox Issue 208: Making Micro Waves

Lead: In an age of constant digital distractions, sometimes it is better to play the short game. We trace the rise of the micro ad and how it is being tailored to stand out when users are rapidly hopping and grazing across...
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Years & Years preview new album with Facebook Camera effects

The latest element in artist Years & Years’ campaign for their new album ‘Palo Santo’ is a set of augmented-reality ‘effects’ for Facebook’s Camera feature. Fans using the camera to record video selfies can...
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AR and VR headset shipments down 30.5% year-on-year

Get set for a ride down into the trough of disillusionment, as research firm Gartner puts it. Augmented and virtual reality headset shipments have fallen by 30.5% year-on-year. At least, this is according to one of that company’s...
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Indie labels and tech: ‘We’re not going to start building our own blockchain…’

How can independent labels make the most of disruptive new technologies, from blockchain and AI to virtual and augmented reality? A session at the Midem conference last week explored the issue. The panel included Jason...