Tag: augmented reality
Oculus VR founder slams Magic Leap headset as a ‘tragic heap’
The founder of Oculus VR, Palmer Luckey – who no longer works for the Facebook subsidiary – has delivered a comprehensive battering to the just-released Magic Leap augmented-reality headset.
August 28, 2018
MusiciLuv brings AR and social features to music education
Is the musical potential of augmented reality (AR) just about comedy lenses and photo-filters on Snapchat, Facebook and Instagram? We’re intrigued by the potential of a new startup called MusiciLuv, which is looking to...
August 20, 2018
Island Records launches Landmrk-powered Ariana Grande campaign
Ariana Grande is the latest artist to send her fans on a real-world treasure hunt for digital content, courtesy of location-based marketing startup Landmrk. Label Island Records has worked with the startup to launch a campaign...
August 20, 2018
CNCO create AR app
Latin boyband CNCO are no strangers to cutting-edge technology in their marketing and fan engagement. We have previously written about their smart campaigns, notably their tie-ups with Landmrk for album unlocks and album-listening...
August 17, 2018
AR firm Magic Leap ships its first mixed-reality headset
It’s not vapourware! The Magic Leap One Creator Edition mixed-reality headset is actually shipping this week, with a few restrictions. Not least the price: the headset, computing pack and controller costs a cool $2,295,...
August 9, 2018
David Bowie museum retrospective gets AR and VR version
More than two million people visited the ‘David Bowie is’ exhibition as it visited 12 cities around the world. Now the retrospective will live on in virtual form, via an augmented and virtual reality version due to...
July 17, 2018
Childish Gambino gets a new summer-themed Snapchat lens
Having created the most talked-about music video of 2018 with ‘This Is America’, Childish Gambino is also getting up to some inventive stuff with Snapchat. Gambino and RCA Records worked with Snap to create a new Snapchat...
July 17, 2018
Magic Leap promises to ship its first AR headset this summer
Augmented-reality hardware startup Magic Leap has raised $2.3bn over six funding rounds since February 2014, without yet launching a commercial product. That’s changing, the company promises: its first headset will be...
July 12, 2018
Sandbox Issue 208: Making Micro Waves
Lead: In an age of constant digital distractions, sometimes it is better to play the short game. We trace the rise of the micro ad and how it is being tailored to stand out when users are rapidly hopping and grazing across...
July 11, 2018
Years & Years preview new album with Facebook Camera effects
The latest element in artist Years & Years’ campaign for their new album ‘Palo Santo’ is a set of augmented-reality ‘effects’ for Facebook’s Camera feature. Fans using the camera to record video selfies can...
July 4, 2018
AR and VR headset shipments down 30.5% year-on-year
Get set for a ride down into the trough of disillusionment, as research firm Gartner puts it. Augmented and virtual reality headset shipments have fallen by 30.5% year-on-year. At least, this is according to one of that company’s...
June 21, 2018
Indie labels and tech: ‘We’re not going to start building our own blockchain…’
How can independent labels make the most of disruptive new technologies, from blockchain and AI to virtual and augmented reality? A session at the Midem conference last week explored the issue. The panel included Jason...
June 11, 2018