Color Quest AR is one of the apps exploring the potential for augmented-reality tech to be used for educational purposes: in this case, a colouring adventure packed with fruit and veg. […]
Tag: Augmented Reality
Posted inNews
BBC reveals some of its experiments with augmented reality
British broadcaster the BBC has been experimenting with smartglasses – augmented-reality specs – to explore what potential these devices might have for television in the future.
“The immersive nature of augmented reality, effectively projecting holograms into your eyes and enabling you to physically interact with those holograms, could offer exciting new ways to watch TV, access the news and learn about subjects in a far more effective way than has ever been possible before,” reckons the Beeb’s Cyrus Saihan, who’s published a blog post explaining what the broadcaster has been up to.
Posted inSandbox
Sandbox Issue 235: Talking TikTok Triumphs
Lead: TikTok is an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone. We spotlight the best recent uses of music (and surprise catalogue reappearances) on TikTok in recent months and also look […]
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Spotify commissioned an Instagram AR effect for artist Headie One
British artist Headie One is the latest musician to experiment with an augmented-reality (AR) camera effect in a social app – in his case, Instagram. It’s based on the artwork […]
Posted inSandbox
Sandbox Issue 234: The New Era Of Music Videos
Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may have blown apart MTV’s dominance but the format of music videos did not change much; it […]
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VRJam launches crowdfunding campaign for its AR/VR music tech
Music Ally wrote about startup VRJam in April, when it was trying to raise $500k of seed funding for a technology offering live ‘XR’ streams of music performances in virtual […]
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Magic Leap adds background-music feature to spark new apps
Augmented-reality startup Magic Leap started shipping its Magic Leap One Creator Edition AR headset in August 2018, and music has been part of it from the start, thanks to the Tónandi […]
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Warner Music takes part in VASAR immersive-audio project
Have you heard of VASAR? No, not a new band going heavy on the all-caps name. It’s an academic project in the UK: Volumetric Audio Synthesis for Augmented Reality to give […]
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Messenger creates sticker pack for BT21/BTS
You’ll be very familiar with BTS but perhaps less so with BT21. Yet they are the same. Sort of. The K-pop group created animated versions of themselves, gave them back […]
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HoloMe launches AR music video for Warner Music artist Amir
French-Israeli singer Amir is the latest artist exploring augmented-reality (AR) technology, with the help of his label Warner Music France and startup HoloMe. The latter company has created a smartphone […]
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Live A Pray-AR: how Madonna is using AR, TikTok and more in her new album campaign
The new Madonna album, Madame X, is out next month but leads singles ‘Medellín’ and ‘I Rise’ have not exactly set the charts alight. Which will make the set up […]
Posted inSandbox
Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.
Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music industry is doing to capitalise on its phenomenal growth […]
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