Tag: augmented reality
Gorillaz launch a mixed-reality app ahead of Humanz album
Name an artist app that’s been a commercial success. Examples are extremely thin on the ground, bar hazy memories of Taylor Swift selling a decent amount of downloads through her Mobile Roadie-powered app back in the day,...
April 12, 2017
Apple gets set for big augmented-reality push
Apple CEO Tim Cook has been expressing enthusiasm about augmented reality technology for some time. Now Bloomberg reports that his company is ready for a big AR push in its products. “People with knowledge of the company's...
March 21, 2017
IDC predicts strong growth for VR and AR headset sales
Take any prediction for how many virtual and augmented reality headsets will be shipping in five years’ time with a mountain of salt. More than many technologies, the future consumer demand for these devices is up in...
March 20, 2017
MelodyVR promises ‘aggressive expansion’ and hints at AR move
Startup MelodyVR has published its annual financial results, revealing a net loss of £2.6m in 2016 as it geared up to launch its musical virtual-reality app. The British startup’s parent firm EVR Holdings is a public...
March 14, 2017
Mike Shinoda of Linkin Park: ‘Technology and music are like left and right hands’
The Midem conference has a high-profile new keynote speaker from the artist community: Mike Shinoda of Linkin Park. He’ll be speaking on 7 June at the event, as well as being a jury member in its Midemlab startups competition. Shinoda...
March 8, 2017
Shazam goes deeper with its augmented reality tech
Shazam is no newcomer to the augmented reality (AR) space: it might not have any Pokémon to catch, but its visual-recognition features launched in 2015. Since then, brands and artists alike have been able to make posters,...
March 7, 2017
Startup 8i raises $27m for celebrity-hologram app Holo
The hype around dead musicians returning as holograms has died down a bit, but there are still some interesting companies exploring related technologies. 8i, for example, has just raised $27m to continue developing a mixed-reality...
February 14, 2017
Rumours of an Apple AR device heat up again
Tech ‘evangelist’ Robert Scoble is as convinced that Apple is going to launch its own augmented reality (AR) device in the next year as Music Ally was that Apple was readying a ‘Yellow Submarine’ Beatles iPod back...
February 7, 2017
Report claims VR and AR funding topped $1.8bn in 2016
Venture capital poured in to the virtual and augmented reality sectors in 2016 to the tune of $1.8bn, according to research firm Greenlight Insights. Its report claims that the number of such deals increased by 30%, while...
January 31, 2017
Octosense recreates Rihanna for mixed-reality performance
Israeli startup Octosense is using Rihanna as a (digital) guinea pig for its mixed-reality technology. The company makes a 3D-shading technology that, among other benefits, can “naturally Integrate virtual content into...
January 17, 2017
Magic Leap boss promises ‘rainbow powered unicorns’
Magic Leap is the massively-funded augmented-reality (AR) company which ran into its first bad press before Christmas, amid reports that it was struggling to get its ambitious technology to work. Now its CEO Rony Abovitz...
January 5, 2017
2017’s tech trends: from AI art to blockchain luxury
Research firm J Walter Thompson Intelligence has published its annual report on trends for the next year, from culture and travel to beauty and tech. New witches, DNA tourism, gamevertising (ugh!), vagina-nomics and blockchain...
December 7, 2016