Tag: augmented reality
One Direction get official augmented reality app from Zappar
Sony Music has also teamed up with augmented reality startup Zappar to make an app called One Direction Picture Book for iOS and Android.
November 13, 2012
Robbie Williams tries mobile augmented reality on for size
Robbie Williams becomes the latest Universal Music artist to get an augmented reality campaign for his album.
October 29, 2012
Sandbox Issue Seventy One: Remixed Message
Seven years ago, remix competitions were a new and exciting marketing opportunity, with everyone fired up on the possibilities of UGC and how it could create a different connection between artist and fan. Their growing ubiquity...
October 17, 2012
Now Kiss get the Aurasma augmented reality treatment
Universal Music is extending its partnership with augmented reality startup Aurasma, launching an augmented reality app - this time for Kiss.
October 16, 2012
Last Dinosaurs set for ‘gig in a magazine page’
Last Dinosaurs, a band signed to UMG subsidiary Fiction Records, are planning to hold a gig on a magazine page.
October 1, 2012
Rolling Stones go gorilla-marketing with augmented reality app
The Stones, ABKCO Music and Universal Music have become the latest music biz partners for AR startup Aurasma, to promote the band's latest compilation 'GRRR!'.
September 20, 2012
Augmented reality browser Layar reaches 25m downloads
Dutch startup Layar just announced a big milestone: 25m downloads of its app on all platforms, and 1m more every month.
September 18, 2012
The Wanted get augmented reality tour programme
British boy band The Wanted have leapt onto the mobile augmented reality bandwagon, courtesy of a partnership between their management and AR startup Blippar.
February 16, 2012
NOW 80 compilation gets augmented with Blippar app
The latest compilation in the Now That's What I Call Music! series will be getting a thoroughly-modern marketing boost from augmented reality technology.
November 30, 2011
Rihanna appears in Nivea augmented reality ad
Rihanna is part of an augmented reality campaign from Nivea Creme, produced with Blast Radius. It involves a virtual Rihanna jumping out of the tub to sing her song California King Bed.
November 2, 2011
Music-related apps score highly in Layar augmented reality contest
Augmented reality startup Layar has announced the winners of its Layar Creation Challenge, a competition launched earlier this year to find innovative new AR apps using its technology.
October 21, 2011