Tag: augmented reality

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One Direction get official augmented reality app from Zappar

Sony Music has also teamed up with augmented reality startup Zappar to make an app called One Direction Picture Book for iOS and Android.
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Robbie Williams tries mobile augmented reality on for size

Robbie Williams becomes the latest Universal Music artist to get an augmented reality campaign for his album.
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Sandbox Issue Seventy One: Remixed Message

Seven years ago, remix competitions were a new and exciting marketing opportunity, with everyone fired up on the possibilities of UGC and how it could create a different connection between artist and fan. Their growing ubiquity...
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Now Kiss get the Aurasma augmented reality treatment

Universal Music is extending its partnership with augmented reality startup Aurasma, launching an augmented reality app - this time for Kiss.
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Last Dinosaurs set for ‘gig in a magazine page’

Last Dinosaurs, a band signed to UMG subsidiary Fiction Records, are planning to hold a gig on a magazine page.
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Rolling Stones go gorilla-marketing with augmented reality app

The Stones, ABKCO Music and Universal Music have become the latest music biz partners for AR startup Aurasma, to promote the band's latest compilation 'GRRR!'.
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Augmented reality browser Layar reaches 25m downloads

Dutch startup Layar just announced a big milestone: 25m downloads of its app on all platforms, and 1m more every month.
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The Wanted get augmented reality tour programme

British boy band The Wanted have leapt onto the mobile augmented reality bandwagon, courtesy of a partnership between their management and AR startup Blippar.
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NOW 80 compilation gets augmented with Blippar app

The latest compilation in the Now That's What I Call Music! series will be getting a thoroughly-modern marketing boost from augmented reality technology.
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Rihanna appears in Nivea augmented reality ad

Rihanna is part of an augmented reality campaign from Nivea Creme, produced with Blast Radius. It involves a virtual Rihanna jumping out of the tub to sing her song California King Bed.
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Music-related apps score highly in Layar augmented reality contest

Augmented reality startup Layar has announced the winners of its Layar Creation Challenge, a competition launched earlier this year to find innovative new AR apps using its technology.
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Mastodon set for augmented reality album cover

Rock band Mastodon are working with LA firm Total Immersion to bring a dash of augmented reality to the cover of their new album The Hunter. Said cover features a sculpture that to our mind is part lion, part bird and part...