Behind The Campaign :: Aurora
‘Cure For Me’ was supposed to be Norwegian singer Aurora’s new single in early 2021 but ‘Runaway’, a track from six years before, was going viral on TikTok. The decision was made to delay ‘Cure For Me’, capitalise...
October 6, 2021
Behind the Campaign: Aurora – Sandbox 157
For most Brits, Aurora would have first appeared on their radar with her cover of Oasis’ ‘Half The World Away’ for the John Lewis Christmas 2015 ad. But she had been building steadily long before that marketing coup.
August 24, 2016