Sandbox Issue 198: The Analytic Trick
Lead: Apple Music is slowly rolling out its analytics tools for artists and Saavn is following suit. YouTube, SoundCloud and Spotify have been offering such tools for years – but as streaming grows, the nature and detail...
February 21, 2018
Avicii launches his own mobile game: Gravity HD
It’s been a while since anyone thought mobile games would be the next big revenue stream for the music industry. But experiments continue, with dance star Avicii the latest to test the app-store waters. He’s fronting...
February 6, 2018
Campaigns: Avicii’s comic book – Sandbox 143
Speaking of Instagram, here’s another one from Avicii’s ever-creative marketing team. Perhaps drawing inspiration from Chvrches’ campaign that sandbox reported on back in July this year, Avicii has a similar campaign...
August 18, 2016
Avicii :: digital marketing case study
A captivating, simple and engaging way of making the most of Instagram as well as taking advantage of free features on the platform. The story fits the demographics perfectly and it was genuinely creative – and all for...
February 5, 2016
Sony working on multiplayer music game with Avicii
Dance star Avicii’s latest digital venture is a console game produced in partnership with Sony. It’s called Vector, and Sony is describing it as “a multiplayer music game, offering a seamless fusion between gameplay,...
October 28, 2015
Sandbox 143 – Data Driven
Lead: The live music business has not been turned on its head by digital in quite the same way as the record business has – but it is really starting to feel the impact. We look at how huge clouds of data from a variety...
October 21, 2015
Avicii gets an interactive comic series on Instagram
EDM man Avicii has got a very interesting marketing campaign building around his new album, Stories. He and Scandinavian dance label PRMD have created an interactive comic series that runs on the Instagram platform. Essentially...
October 8, 2015
Avicii manager praises Spotify’s ‘two-way platform’
One of Spotify’s regular defenders in rows over artist royalties is Ash Pournouri, manager of Avicii – as well as Cazzette, the EDM band who did an exclusive deal with the service in 2012. He’s returned to the theme...
February 9, 2015
Avicii’s ‘Wake Me Up’ hits 200m streams on Spotify
If streaming music is all about scale, then Swedish dance artist Avicii is one of the big beneficiaries
February 28, 2014
Avicii has a freemium iOS game called Gravity
We missed the release of this in September, but found it while checking the App Store to see if Lady Gaga's ARTPOP app was out yet.
November 13, 2013
Avicii soars up YouTube channels chart with 104.7m August views
Swedish EDM star Avicii has been one of the poster-artists for Spotify in recent times, but he's also big on YouTube.
September 18, 2013