Tag: avicii
Posted inNews

Atari’s new mobile music games series starts with Avicii

Avatar photo by Stuart Dredge

Atari is one of the most famous brands of all in the gaming industry, although nowadays it’s making mobile games (among other activities) rather than ruling the world with consoles.

Its latest project is a series of mobile music games under the banner of ‘Beat Legend’. The first, Beat Legend: Avicii, launched for Android and iOS this week.

It’s a music rhythm game set to 15 of the late dance star’s hits, with players guiding a spaceship in time to the music. There’s a trailer here showing how it all works.

Posted inSandbox

Sandbox Issue 234: The New Era Of Music Videos

Avatar photo by Stuart Dredge

Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may have blown apart MTV’s dominance but the format of music videos did not change much; it […]

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Posted inSandbox

Sandbox issue 230: Why Email Marketing Is More Important Than Ever

by Rocio Sanchez

Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise messaging. Yet there are still many pitfalls, so in this issue we outline how to use email […]

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Posted inSandbox

Sandbox Issue 198: The Analytic Trick

Avatar photo by Music Ally

Lead: Apple Music is slowly rolling out its analytics tools for artists and Saavn is following suit. YouTube, SoundCloud and Spotify have been offering such tools for years – but as streaming grows, the nature and detail of consumption data delivered back to artists has to keep evolving. Competition here is clearly good as all […]

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Posted inNews

Avicii launches his own mobile game: Gravity HD

Avatar photo by Stuart Dredge

It’s been a while since anyone thought mobile games would be the next big revenue stream for the music industry. But experiments continue, with dance star Avicii the latest to test the app-store waters.

He’s fronting a game called Avicii Gravity HD, developed by Swedish mobile games firm Hello There.

“In fast-paced Avicii Gravity HD, Avicii’s galactic hits merge with intense gameplay into a uniquely immersive experience – and YOU decide how it all plays out,” is the pitch in its App Store listing.

Posted inSandbox

Sandbox 165: What’s Up, Doc?

Avatar photo by Music Ally

Lead: Documentaries used to be ponderous 90-minute affairs, but now they are part of the “exclusive content” arms race, with digital services bankrolling them and chopping them into web-friendly consumable chunks. We look at how this is changing the way streaming services position themselves and what this new wave of original video programming will mean. Campaigns: Andrés […]

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Posted inMarketing, News

Sony working on multiplayer music game with Avicii

Avatar photo by Stuart Dredge

Dance star Avicii’s latest digital venture is a console game produced in partnership with Sony.

It’s called Vector, and Sony is describing it as “a multiplayer music game, offering a seamless fusion between gameplay, graphics, and music”.

We’re describing it as “the new Wipeout” if you’re interested, given that it sits neatly within the futuristic-racing genre.