Sandbox Issue 234: The New Era Of Music Videos
Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may...
August 8, 2019
Sandbox issue 230: Why Email Marketing Is More Important Than Ever
Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise...
June 12, 2019
New Avicii album will be premiered in Oculus’ virtual reality
The late dance star Avicii (Tim Bergling) is getting his first posthumous album release this year: ‘TIM’. Facebook has announced that its Oculus virtual-reality division will be running a premiere of the new album on...
June 6, 2019
Sandbox Issue 198: The Analytic Trick
Lead: Apple Music is slowly rolling out its analytics tools for artists and Saavn is following suit. YouTube, SoundCloud and Spotify have been offering such tools for years – but as streaming grows, the nature and detail...
February 21, 2018
Avicii launches his own mobile game: Gravity HD
It’s been a while since anyone thought mobile games would be the next big revenue stream for the music industry. But experiments continue, with dance star Avicii the latest to test the app-store waters. He’s fronting...
February 6, 2018
Sandbox 165: What’s Up, Doc?
Lead: Documentaries used to be ponderous 90-minute affairs, but now they are part of the “exclusive content” arms race, with digital services bankrolling them and chopping them into web-friendly consumable chunks. We...
October 5, 2016
Campaigns: Avicii’s comic book – Sandbox 143
Speaking of Instagram, here’s another one from Avicii’s ever-creative marketing team. Perhaps drawing inspiration from Chvrches’ campaign that sandbox reported on back in July this year, Avicii has a similar campaign...
August 18, 2016
Avicii :: digital marketing case study
A captivating, simple and engaging way of making the most of Instagram as well as taking advantage of free features on the platform. The story fits the demographics perfectly and it was genuinely creative – and all for...
February 5, 2016
Sony working on multiplayer music game with Avicii
Dance star Avicii’s latest digital venture is a console game produced in partnership with Sony. It’s called Vector, and Sony is describing it as “a multiplayer music game, offering a seamless fusion between gameplay,...
October 28, 2015
Sandbox 143 – Data Driven
Lead: The live music business has not been turned on its head by digital in quite the same way as the record business has – but it is really starting to feel the impact. We look at how huge clouds of data from a variety...
October 21, 2015
Avicii gets an interactive comic series on Instagram
EDM man Avicii has got a very interesting marketing campaign building around his new album, Stories. He and Scandinavian dance label PRMD have created an interactive comic series that runs on the Instagram platform. Essentially...
October 8, 2015