Tag: avicii

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Sandbox issue 230: Why Email Marketing Is More Important Than Ever

Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise...
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New Avicii album will be premiered in Oculus’ virtual reality

The late dance star Avicii (Tim Bergling) is getting his first posthumous album release this year: ‘TIM’. Facebook has announced that its Oculus virtual-reality division will be running a premiere of the new album on...
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Sandbox Issue 198: The Analytic Trick

Lead: Apple Music is slowly rolling out its analytics tools for artists and Saavn is following suit. YouTube, SoundCloud and Spotify have been offering such tools for years – but as streaming grows, the nature and detail...
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Avicii launches his own mobile game: Gravity HD

It’s been a while since anyone thought mobile games would be the next big revenue stream for the music industry. But experiments continue, with dance star Avicii the latest to test the app-store waters. He’s fronting...
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Sandbox 165: What’s Up, Doc?

Lead: Documentaries used to be ponderous 90-minute affairs, but now they are part of the “exclusive content” arms race, with digital services bankrolling them and chopping them into web-friendly consumable chunks. We...
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Campaigns: Avicii’s comic book – Sandbox 143

Speaking of Instagram, here’s another one from Avicii’s ever-creative marketing team. Perhaps drawing inspiration from Chvrches’ campaign that sandbox reported on back in July this year, Avicii has a similar campaign...
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Avicii :: digital marketing case study

A captivating, simple and engaging way of making the most of Instagram as well as taking advantage of free features on the platform. The story fits the demographics perfectly and it was genuinely creative – and all for...
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Sony working on multiplayer music game with Avicii

Dance star Avicii’s latest digital venture is a console game produced in partnership with Sony. It’s called Vector, and Sony is describing it as “a multiplayer music game, offering a seamless fusion between gameplay,...
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Sandbox 143 – Data Driven

Lead: The live music business has not been turned on its head by digital in quite the same way as the record business has – but it is really starting to feel the impact. We look at how huge clouds of data from a variety...
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Avicii gets an interactive comic series on Instagram

EDM man Avicii has got a very interesting marketing campaign building around his new album, Stories. He and Scandinavian dance label PRMD have created an interactive comic series that runs on the Instagram platform. Essentially...
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Avicii manager praises Spotify’s ‘two-way platform’

One of Spotify’s regular defenders in rows over artist royalties is Ash Pournouri, manager of Avicii – as well as Cazzette, the EDM band who did an exclusive deal with the service in 2012. He’s returned to the theme...
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Avicii’s ‘Wake Me Up’ hits 200m streams on Spotify

If streaming music is all about scale, then Swedish dance artist Avicii is one of the big beneficiaries