Tag: awal

Lead: Always-on my mind: Artists have long accepted – sometimes reluctantly – that their role includes intimate direct-to-fan digital connectivity, usually via Social Media. Grinding out content on multiple platforms,...

Following Awal’s acquisition by Sony Music, rival independent distributors are having their say on what it all means – and some of them are worried. Absolute Label Services boss Henry Semmence wrote an op-ed for...

By now, you’ll almost certainly have seen the news that Sony Music is buying Kobalt’s label and distribution arm Awal, and its neighbouring rights division. After the initial announcement, the price paid was confirmed...

After an introductory session offering views on Covid-19's music impact around the world, Music Ally's Sandbox Summit Global conference turned its attention to what happens next. The online event's 'Future of Streaming...

Music distributor AWAL says that "hundreds" of its artists now earn more than $100k a year from streaming, and that this number (of artists) has grown by more than 40% in the last year. The company also said that "dozens"...

Music Ally has been covering location-based marketing startup Landmrk for several years now, including its campaigns for artists including CNCO, Ariana Grande and Louis Tomlinson. The startup’s latest client is...

AWAL has launched an interesting marketing campaign on Instagram for artist Gabrielle Aplin’s new album ‘Dear Happy’. It’s based around the tarot cards that Aplin created for every track on the album: a physical set...

Lauv has been one of the breakout artists for Kobalt’s AWAL business. Now he’s capitalising on one of the (fairly) recent gaming crazes: Flappy Bird. Lauv’s version is called Billy Meets World, and it’s launched...

Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...

The company whose brand is literally ‘artists without a label’ has revealed that its latest partnership is with… a label! And it’s a deal to send some cats scampering among the pigeons, since AWAL’s new partner...

Lead: In an age of constant digital distractions, sometimes it is better to play the short game. We trace the rise of the micro ad and how it is being tailored to stand out when users are rapidly hopping and grazing across...

Kobalt is making AWAL the brand for its entire recordings division, while promising to invest $150m and hire 100 more staff to build up that side of the business. Kobalt acquired digital distributor AWAL in 2012, as it...