Posted inCampaigns

Campaigns :: 9 February 2022 – Bastille, Weezer, Bruno Mars, Jennifer Lopez

Been caught Bastille-ing: band create fan-powered “dream catcher” Weezer Goode, Weezer Goode: Rivers Cuomo builds DSP for his demos Touch me, I’m Silk: Bruno Mars and Anderson .Paak bring new group into Fortnite JLo frequency: Jennifer Lopez and Maluma perform virtual concert with Snapchat Been caught Bastille-ing: band create fan-powered “dream catcher” You’ve heard of […]

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Posted inNews

And the winners of the Music Ally Digital Music Awards 2016 are…

From The 1975 and Run the Jewels to Dot Blockchain and Dice, tonight’s Music Ally Digital Music Awards showcased some of the most inventive artists, startups and people in the digital world.

Our second awards were held at the Café de Paris in London, with a full house gathered to celebrate innovation in our industry.

A full list of winners is below from the awards, which had Google Play as our lead sponsor, as well as support from Vistex, Lewis Silkin, AIM, AudienceNet and ICE.

Posted inMarketing, News

10 music chatbots worth talking to in 2016

The first chatbots were developed in the 1960s, long before smartphones and messaging apps had the world’s eyeballs transfixed.

This isn’t a new technology, but it’s certainly a hot one in 2016 thanks to Facebook, Microsoft and other tech companies throwing their weight behind the idea of bots capable of chatting to humans within messaging apps, then doing our bidding.

More than 30,000 chatbots have been created for Facebook Messenger, and 20,000 for Kik, with Skype, Telegram, WeChat and Line all getting into the bots game too.

Music has a role to play here. In fact, there are already quite a few music-related chatbots on the loose. Here are 10 of the most interesting ones we’ve seen this year, and an eleventh that anticipated the trend… by 15 years.

Posted inSandbox

Sandbox 165: What’s Up, Doc?

Lead: Documentaries used to be ponderous 90-minute affairs, but now they are part of the “exclusive content” arms race, with digital services bankrolling them and chopping them into web-friendly consumable chunks. We look at how this is changing the way streaming services position themselves and what this new wave of original video programming will mean. Campaigns: Andrés […]

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Posted inMarketing

Behind The Campaign: Bastille Wild World

Wild World is the second album from British rock band Bastille and was released in September, coming three and a half years after their similarly alliteratively titled debut, Bad Blood.

Luke Ferrar, senior digital marketing manager at Virgin EMI Records UK, explains how super fans were segmented and rewarded, why bots and AI are the future, how a hacker couldn’t derail the fans, how downloads have become increasingly irrelevant and why chart positions should no longer be the key metric of success.

Posted inSandbox

Sandbox 164: Pub-listing – Why Publishers are Pushing Playlists

Lead: Record labels and streaming services themselves dominate in what playlists do and how they do it, but publishers are steadily becoming attuned to how they can help both break their new signings and also give a lift to catalogue plays. While the numbers (for now) might not be huge, publishers are seeing engagement as […]

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Posted inMarketing, Sandbox

Sandbox 159 – Brand Aid

Lead: In this issue of Sandbox and the following one, we look at the ways in which brand partnerships have evolved in response to digital and how they now straddle everything from app sponsorship to VR. In the opening part, we speak to the brand experts to find out what they are looking for from labels and musicians and […]

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