Tools: Smart links roundup
Using smart links is now standard practice for artists of all sizes and, as a result, competition among smart link companies has increased exponentially. Because of this, they are all trying to develop and innovate in ways...
July 1, 2020
Sandbox Issue 255: K-Pop. What the Global Music Industry can learn from South Korea
Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where...
June 24, 2020
Smart links market heats up with Linkfire, Beatchain, ToneDen
You wait for a news story about ‘smart links’ for music marketing to come along, then three turn up at once… Linkfire has announced its latest conversion-data deal with a streaming service: Deezer. Artists...
June 17, 2020
Sandbox Issue 245: Catalogue Marketing Rejuvenated
Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...
February 6, 2020
Beatchain is the latest startup to blend AI and music analytics
There remains some doubt over whether Apple acquired music-analytics startup Asaii recently, or simply hired its team. In either case, there may be a gap in the market for an artificial-intelligence-infused analytics startup,...
November 29, 2018