One of the dynamics of the intensifying competition around streaming music is the way acquisitions of the companies servicing this space can send people scrambling for new partners.
When pre-Apple Beats Music bought D2C firm Topspin, Spotify turned to BandPage for its merch sales feature. When Spotify bought The Echo Nest, the latter’s clients (Rdio, Rhapsody, MixRadio and more) had to find or develop new solutions. And recently, Spotify has seen both its external analytics partners – Semetric and Next Big Sound – bought by Apple and Pandora respectively.
That’s a useful – although it shouldn’t be the only – lens through which to see Spotify’s latest acquisition: a New York-based “data-centric consultancy” called Seed Scientific.
As the announcement press release notes, the company’s data and analytics technology had clients including Audi, Unilever and the United Nations, but as every report on the acquisition quickly pointed out, one of its other customers was Beats Music. Spotify confirmed to TechCrunch that Seed Scientific will no longer be supplying those other customers.