Tag: behind the campaign
Behind The Campaign :: Joakim Berg
Swedish singer and songwriter Joakim Berg first came to prominence as lead singer of pop/rock band Kent. They split in 2016 and thereafter Berg worked behind the scenes. His solo debut, Jag Fortsätter Glömma was released...
November 2, 2022
Behind The Single
We talk to George Simpson, Head of Dance Marketing at Warner Records UK, and Jess Spink, Audience Manager, Warner Records UK, to learn how the team managed to achieve breakout success.
October 19, 2022
Behind The Campaign :: Nova Twins
Melissa Fernie (head of audience engagement at FUGA), Peter Capstick (label manager of Marshall Records) and Rupert King (Blue Raincoat Artists, the artist management arm of Blue Raincoat Music) explain why the band signed...
October 19, 2022
Behind The Campaign :: Patrick Watson
The team at Secret City – Magali Ould, Sarah Labissonière and Nick Younès – explain how a catalogue track going viral on TikTok was used to bridge into a steady flow of new music...
October 5, 2022
Behind The Campaign :: Everything Everything
Tom Prideaux and Nathan Liddle-Hulme at AWAL explain how the AI philosophy and aesthetic shaped the campaign.
September 21, 2022
Behind The Campaign :: Knucks
Believe's Jak Ryan, Megan Freimann and Dave Grinnell talk about the campaign, from Kick Game signings and a pop-up shop to Roblox and Genius ads, and a kick-off performance with YouTube music brand Colors.
September 7, 2022
Behind The Campaign :: Blanco & Mahmood
Lorenzo Gessner (data science & innovation manager at UMG Italy), Eleonora Bianchi (head of digital services & consumption at UMG Italy) and Ludovica Colombo (digital media specialist at UMG Italy) explain how songs are shortlisted...
August 10, 2022
Behind The Campaign :: The Smile
Ric Salmon (CEO and co-founder of Driift as well as director at ATC Management), Claire Mas (COO of Driift) and Brian Message (co-founder of Driift as well as partner at ATC Management) talk in detail about The Smile's live-streamed...
July 27, 2022
Behind The Campaign :: Anitta
Marcela Moreira (VP of Marketing Services, Latin America at Warner Music Group) explains how Anitta was prioritised as a global star.
July 13, 2022