Tag: behind the campaign
Sandbox 160 – Brand Stand
Lead: In the second part of our special look at music, digital and branding, we speak to the record labels about how their dedicated divisions are adapting to online and mobile by securing the right partnerships deals. We...
June 29, 2016
Sandbox 106 – Rise of the MCNs
Lead: If everyone has content on YouTube, how do you stand out? MCNs claim they have the answer to boosting views and driving a sharp uptick in revenue. Are they earning their keep with their immense expertise? Or are they...
April 9, 2014
Sandbox 105 – Marketing to older consumers
Lead: older consumers are sometimes sneeringly regarded as Luddites fearful of that new-fangled internet. However, devices like the iPad and Kindle are ensuring their content consumption is increasingly digital, while the...
March 26, 2014
Music Ally Sandbox 102 – Platform and Function
Lead: As the brands and music world gets more crowded, standing out becomes exponentially harder. This is where digital music platforms are hoping to step in and offer something more engaging than a standard endorsement deal....
February 12, 2014