Tag: behind the campaign

Josh Hubberman, CTHDRL co-founder and Jagwar Twin's manager, explains how the campaign for the album 33 took shape.

Afrobeats singer Ayra Starr released her debut album, 19 & Dangerous, in 2021 and started to build a presence outside of her home country of Nigeria, working with Mavin Records and Platoon to achieve this. Krish Kudhail (senior...

When Sleaford Mods launched their new single “UK GRIM”, it saw people chatting about it and sharing to an extent that was unprecedented for the band.

US indie rock band Interpol released The Other Side Of Make-Believe, their seventh studio album, on 15th July 2022. It was their first new album in four years and the campaign was focused on re-introducing the band and also...

Harshit Agarwal and Raghav Meattle of Big Bang Music explain how they worked with Anumita to capitalise on her social media growth.

Shinedown released Planet Zero, their seventh studio album, in June 2022. To build their profile in the UK, Blackstar Agency were brought in to explore ways to connect them with new audiences.

Domino Recording Company refocus the band’s catalogue on DSPs; this helped set things up for the new album, Freakout/Release.

British pop-rock act Tears For Fears, Roland Orzabal and Curt Smith, last put out an album, Everybody Loves A Happy Ending, in 2004 (in the US) and 2005 (in the UK). That 18-year gap (or 17-year gap, depending on where you...

Viral hits emerge frequently on TikTok, and when they do, that's when the work really starts for marketing teams. We talked to Will Slattery, VP of North American Marketing Operations at Ninja Tune, whose team worked behind...

Swedish singer and songwriter Joakim Berg first came to prominence as lead singer of pop/rock band Kent. They split in 2016 and thereafter Berg worked behind the scenes. His solo debut, Jag Fortsätter Glömma was released...

We talk to George Simpson, Head of Dance Marketing at Warner Records UK, and Jess Spink, Audience Manager, Warner Records UK, to learn how the team managed to achieve breakout success.

Melissa Fernie (head of audience engagement at FUGA), Peter Capstick (label manager of Marshall Records) and Rupert King (Blue Raincoat Artists, the artist management arm of Blue Raincoat Music) explain why the band signed...