Tag: behind the campaign

2021 may have marked 25 years since Oasis played Knebworth but it also marked 10 years of Noel Gallagher’s High Flying Birds, the solo project from the band’s chief songwriter that came about after Oasis split. Back the...

‘Cure For Me’ was supposed to be Norwegian singer Aurora’s new single in early 2021 but ‘Runaway’, a track from six years before, was going viral on TikTok. The decision was made to delay ‘Cure For Me’, capitalise...

US electronic DJ and producer Illenium released Fallen Embers, his fourth studio album, in July 2021. To build excitement ahead of the album reveal, a real-world scavenger hunt in Denver was set up to let fans hear a chunk...

British blues and soul singer Rag’n’Bone Man released his debut album, Human, in February 2017 and it was an international hit. There was a long gap between this and Life By Misadventure, his second album, which came...

Normally in Behind The Campaign we focus on a single artist (typically around an album release); but, to break with convention slightly, we are instead looking at a cross-artist playlist campaign run by Warner Music Italy...

Coral Island is the 10th studio album from British neo-psychedelic indie band The Coral, released on Run On/Modern Sky on 30th April. Named after a fun park in Blackpool and designed as a double concept album, it was heavily...

Daði Freyr was supposed to be Iceland’s entry for Eurovision 2020 and his track ‘Think About Things’ had already gone viral ahead of the event. AWAL had picked up on him before the competition was due to happen –...

In summer 2020, Australian band Vacations saw their 2016 track ‘Young’ suddenly go viral on TikTok after fans of TV drama Skins cut footage of the show to the song. Arielle Rubin (marketing manager), Cian Walsh (analytics...

After posting a demo of their track ‘Like 1999’ on TikTok, Canadian indie pop group Valley saw it quickly go viral and they raced to get a final version out into the market. The team from Universal Music Canada explain...

French pop band L’Impératrice released their second album, Tako Tsubo, in March 2021. It was originally planned for summer 2020 but was postponed due to the pandemic. The lead single actually came out in April 2020 so...

British girl group Little Mix have traditionally released each new album in November and for Confetti, their sixth studio album, that was not going to change – despite the pandemic hitting just as they released the lead...

For their seventh studio album, Nature Always Wins, British alternative rock band Maxïmo Park released it via their management company’s record label (in partnership with PIAS). They teased the new album with a streaming...