Tag: behind the campaign

Lead: In the second part of our special look at music, digital and branding, we speak to the record labels about how their dedicated divisions are adapting to online and mobile by securing the right partnerships deals. We...

Lead: If everyone has content on YouTube, how do you stand out? MCNs claim they have the answer to boosting views and driving a sharp uptick in revenue. Are they earning their keep with their immense expertise? Or are they...

Lead: older consumers are sometimes sneeringly regarded as Luddites fearful of that new-fangled internet. However, devices like the iPad and Kindle are ensuring their content consumption is increasingly digital, while the...

Lead: As the brands and music world gets more crowded, standing out becomes exponentially harder. This is where digital music platforms are hoping to step in and offer something more engaging than a standard endorsement deal....

Lead: To kick off our first issue of 2014, we speak to a wide range of people in digital music and music marketing about the things they are most excited about this year and also the one trend that they'd love to consign...