Tag: behind the campaign
Behind The Campaign :: Anitta
Marcela Moreira (VP of Marketing Services, Latin America at Warner Music Group) explains how Anitta was prioritised as a global star.
July 13, 2022
Behind The Campaign :: Pinegrove
Tom Davies (Cast Iron Management), and Pablo Douzoglou and Ashley Young (Beggars Group) explain how the album was teased, why warming up the fanbase was critical, where they gave a UGC spin with the release of album tabs...
June 29, 2022
Behind The Campaign :: Mitski
Ali Murphy and Robby Morris of Secretly Group explain how Mitski's music was developing a new life on TikTok while she was away and was reaching into whole new audiences...
June 15, 2022
Behind The Campaign :: Eason Chan
Yvonne Yuen, SVP of marketing at Universal Music Group China, explains how Eason Chan's track built such momentum so quickly
June 1, 2022
Behind The Campaign: Rêve
Canadian singer Rêve broke through in her home country with her third single, 'CTRL + ALT + DEL’ in September 2021, and it has since been certified gold there. The team at Universal Music Canada talk through the campaign...
May 18, 2022
Behind The Campaign :: Lucy Dacus
We look at how her return with a new album was plotted out, where new emphasis was placed on her social channels, and why the album is having a longer afterlife than most.
May 4, 2022
Behind The Campaign :: BRIT Awards 2022
Luke Ferrar, innovation director at Polydor, and Giuseppe De Cristofano, director of digital at the BPI, explain how they pulled together all the digital activations for this year’s awards.
April 20, 2022
Behind The Campaign :: Doja Cat
US singer and rapper Doja Cat released her third album, Planet Her, in June 2021 and it was her moment of real crossover, going top 3 in multiple major markets.
April 6, 2022
Behind the Campaign :: Years & Years
Martha Kinn (director at YM&U Music and manager of Years & Years), Stephen Hallowes (marketing director at Polydor), Fiona McAuley (head of digital at YM&U, running social media and digital strategy for Years & Years) and...
March 23, 2022
Behind the Campaign :: Bonobo
Samantha Sissons, Maja Matacz, Mita De and Marie Clausen of Ninja Tune explain how a cryptic teaser campaign was used to get things rolling, why they had an intense singles release strategy leading into the album, and more...
March 9, 2022