👋 THE KNOWLEDGE: Get a weekly mix of the best news, analysis, and insider tips from across Music Ally's services. (Plus all the weird links and unusual music we find online each week.) It's FREE, fun*, and every Friday.
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Behind the Campaign and Behind the Single both give you deep dives into one single successful campaign, with vital data, and insight from the people who created them. They are published three times per month as part of Sandbox.
Lead: As the brands and music world gets more crowded, standing out becomes exponentially harder. This is where digital music platforms are hoping to step in and offer something more engaging than a standard endorsement deal. Mixcloud, Spotify, iTunes Radio, WiMP and others are showing how they can be a lot more than just an audio partner by adding whole new dimensions to sponsorship deals and marketing.
Lead: To kick off our first issue of 2014, we speak to a wide range of people in digital music and music marketing about the things they are most excited about this year and also the one trend that they’d love to consign to the dustbin of history. Beats and YouTube come out with glowing reports but social media statistics and Facebook ads are among those being put in detention.
