Campaigns: Beyoncé milks Lemonade – Sandbox 156
This isn’t the first time Beyoncé has dropped an album out of the sky. Nor is it the first ‘visual album’ to appear. Nonetheless, it’s been nearly three years since her last album and the hype has reached a critical...
August 18, 2016
You can buy Beyoncé Lemonade album, but it’s only streaming on Tidal
Beyoncé sprung another surprise album on her fans this weekend, but for the foreseeable future, the only place to stream ‘Lemonade’ will be on Tidal. Sources are telling tech sites The Verge and Mashable that the...
April 25, 2016
Beyoncé’s Formation video IS on YouTube – but unlisted
Like many in the industry, we’ve been thinking of Beyoncé’s video for her latest track ‘Formation’ as a Tidal exclusive. As it happens, the video IS available on YouTube, but it’s not easy to find. Tubefilter...
March 18, 2016
Four of the top five Instagram accounts are pop stars
Instagram turned five this week, and celebrated by releasing some stats on its community of 400m active users. They included the interesting fact that four of the top five Instagram accounts belong to musicians. Taylor...
October 7, 2015
Musical.ly app launches for Android (and no, it’s not us)
In recent weeks, we’ve had a number of mentions of the @musically Twitter account in tweets with videos of people lip-syncing to music. We wondered why, until establishing that there’s a Dubsmash-style social music app...
July 15, 2015
Sony Music denies claims it could pull catalogue from Tidal
Imagine the PR issues if Tidal were to lose the music of some of its co-owners? According to Sony Music, though, that scenario will have to stay imaginary: a report last week claiming that it could remove its catalogue from...
June 1, 2015
Bjork album leaks just after it was announced
A question: if you haven’t released an album for a few years, if it’s likely to be a big deal for fans, and if it’s finished, why announce it a couple of months before release rather than going the Beyoncé or My Bloody...
January 30, 2015
How top musicians built their YouTube audiences in 2014
Music remained one of the driving forces of YouTube in 2014 even before the trial-launch of the YouTube Music Key service. Now we have more details on how some of the most popular musicians grew their audiences of subscribers...
January 14, 2015
It seems that was a fake (but verified) Beyoncé on Vine
Excitement in Vine-land earlier this month, as it seemed that Beyoncé had launched an official account on Twitter’s video-sharing service. Swiftly verified and tweet-welcomed by Vine execs, the account has turned out to...
January 12, 2015
Holdouts Beyoncé and Coldplay warm up to Spotify
We and the rest of the collective tech and music media have written acres about Taylor Swift’s Spotify dispute in recent weeks, but what about other artists who’ve been prominent in their holdout strategies? They might...
November 25, 2014
Read our full interview with Beyoncé’s digital strategist Lauren Wirtzer-Seawood
We gave you some highlights of our on-stage interview with Lauren Wirtzer-Seawood of Parkwood Entertainment in yesterday’s bulletin, talking about why her CEO (Beyoncé) doesn’t use Twitter or have an official mobile...
November 8, 2014