👋 THE KNOWLEDGE: our weekly mix of the best news, analysis, and insider tips from across Music Ally's services. It's FREE, fun*, and every Friday. Plus receive a copy of the Sandbox Music Marketing Campaigns of the Year 2023 Report! Sign up here:
*actual levels of fun may vary
Lead: In the “old days” (i.e. five years ago), big albums would have been kept off streaming services in other to push download and CD sales. Today windowing is often about pushing streams as much as possible – except on YouTube. The video site has been criticised in the past over its payment rates and […]
This infographic is an extract from the Music Ally Report
Klout, which has ruffled more than a few feathers thanks to its system of measuring online influence, has made changes to its scoring algorithm.
Only 292k people are talking about Eminem’s Page on Facebook – defined as the ‘number of unique people who created a story about the Page’ on the social network. Meanwhile, 1m people are talking about Rihanna, 1.2m about Lady Gaga, and 436k about Justin Bieber.
The lack of an official Justin Bieber app has always surprised us, given the enormous number of unofficial (and not very good) apps based on the star.
Video-sharing app Viddy just had its Bieber moment. Justin Bieber has joined the service, tweeting his handle yesterday and encouraging fans to follow him on the service. And just to amp up the buzz
The three most popular Instagram users are all musicians, with Bieber ahead of Selena Gomez (950k followers) and Taylor Swift (817k).
