Tag: billie eilish
Clio Music awards winners offer music-marketing inspiration
2019 has been a good year for creative music-marketing campaigns, as you'll know if you read our end-of-year Sandbox report earlier this month. If you haven't, you can find it here: it's our pick of the best campaigns of...
December 18, 2019
Report: Apple may pay $25m to stream Billie Eilish documentary
Apple Music gave Billie Eilish three awards this week, but a report on The Hollywood Reporter suggests that it wants to give her a lot more than that: $25m. Well, not to Eilish specifically, but to the producers of a documentary...
December 5, 2019
Billie Eilish wins big in Apple awards and Spotify 2019 stats
What we need, said almost nobody in the music industry, are a few more awards ceremonies. But now we have two, from the world’s biggest subscription music-streaming services. Spotify’s first awards will take place...
December 3, 2019
Billie Eilish to play a virtual-reality gig in Oculus Venues
Billie Eilish is the latest artist playing a concert that will be streamed in virtual reality. The gig will take place on 3 September in Madrid, and then later that evening will be broadcast in Facebook’s ‘Oculus Venues’...
August 27, 2019
Billie Eilish’s ‘Bad Guy’ finally hits number one in the US
After nine weeks hovering impatiently at number two in the US singles chart, Billie Eilish’s ‘Bad Guy’ has finally toppled Lil Nas X’s ‘Old Town Road’ from the summit, securing her a first number one in her home...
August 20, 2019
‘Old Town Road’ and ‘Bad Guy’ get new remix versions
Once upon a time, remixes were usually an easy way to provide B-sides for singles and/or cuts more suited for club DJs. In the post-Despacito era, they’re becoming a strong tactic to give already-big tracks a new lease...
July 12, 2019
Billie Eilish’s managers on the future of the album in the streaming age and why radio is far from dead
Danny Rukasin and Brandon Goodman co-manage Billie Eilish and they have been talking to MBW about the stealth development underpinning her career and how her debut album – When We All Fall Asleep, Where Do We Go? – is...
May 7, 2019
Sandbox Issue 226: What people just don’t “get” about digital marketing
Lead: what digital marketing trends are most underrated or simply misunderstood in 2019? That’s the question we put to the music marketing community and got them to hold forth on the subject. This resulted in a lot of ideas...
April 18, 2019
Instagram launches a photo-filter dedicated to Billie Eilish
By all accounts, Billie Eilish’s set at the Coachella festival was a big hit – levitating bed and all. And Instagram has gotten in on Billie Fever by launching a camera filter based on her. Tubefilter reported that...
April 15, 2019
Sandbox Issue 225: Retargeting in an Age of Privacy
Lead: Tighter regulations around retargeting have made the job of digital marketing much trickier to navigate. What this has meant is that marketers have to get smarter. We speak to those working around these rules about...
April 3, 2019
Billie Eilish album on course for impressive first-week streams
Who knew? Billie Eilish is quite popular with music-streamers, as well as with the streaming services. Billboard reports that her album ‘When We All Fall Asleep, Where Do We Go?’ is on course for more than 170m on-demand...
April 2, 2019
The Battle of Billie Eilish: Spotify, Apple and YouTube scrap it out
Original content is a big strategic focus for the major streaming services in 2019, as is ‘claiming’ as many rapidly-emerging artists as possible, in terms of creating said original-content for and with them. Billie Eilish,...
March 29, 2019