Tag: billie eilish

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Billie Eilish’s managers on the future of the album in the streaming age and why radio is far from dead

Danny Rukasin and Brandon Goodman co-manage Billie Eilish and they have been talking to MBW about the stealth development underpinning her career and how her debut album – When We All Fall Asleep, Where Do We Go? – is...
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Sandbox Issue 226: What people just don’t “get” about digital marketing

Lead: what digital marketing trends are most underrated or simply misunderstood in 2019? That’s the question we put to the music marketing community and got them to hold forth on the subject. This resulted in a lot of ideas...
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Instagram launches a photo-filter dedicated to Billie Eilish

By all accounts, Billie Eilish’s set at the Coachella festival was a big hit – levitating bed and all. And Instagram has gotten in on Billie Fever by launching a camera filter based on her. Tubefilter reported that...
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Sandbox Issue 225: Retargeting in an Age of Privacy

Lead: Tighter regulations around retargeting have made the job of digital marketing much trickier to navigate. What this has meant is that marketers have to get smarter. We speak to those working around these rules about...
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Billie Eilish album on course for impressive first-week streams

Who knew? Billie Eilish is quite popular with music-streamers, as well as with the streaming services. Billboard reports that her album ‘When We All Fall Asleep, Where Do We Go?’ is on course for more than 170m on-demand...
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The Battle of Billie Eilish: Spotify, Apple and YouTube scrap it out

Original content is a big strategic focus for the major streaming services in 2019, as is ‘claiming’ as many rapidly-emerging artists as possible, in terms of creating said original-content for and with them. Billie Eilish,...
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Apple Music hails Billie Eilish, throws more shade at Spotify

There’s a really interesting stat in the latest profile of Apple Music’s work with artists: more than 800,000 of its users have already pre-added Billie Eilish’s new album, which comes out next week. Pre-adds being...
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Sandbox Issue 223: Fluent in Influence. MUSIC X INFLUENCERS

Lead: the days of throwing bales of cash at a mega-influencer to get a mention in one of their Instagram posts are thankfully in sharp decline (with the disastrous Fyre Festival accelerating this trend). But what is taking...
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Billie Eilish is first artist for YouTube mini-series format

The latest video on artist Billie Eilish’s YouTube channel sees her rifling through her notebook: “an audio visual journey into the thoughts of Billie Eilish, exploring the inspiration behind songs” from her new album,...