Tag: Bjork
Posted inSandbox

Sandbox Issue 236: Power Plays. THE NEXT STEP FOR PLAYLISTS

by Rocio Sanchez

Lead: Playlists are still enormously important for breaking acts and for building careers – but they are increasingly a moving target that gets harder and harder to hit. As they change what they are, how they work and what they do, those marketing through playlists could find themselves shunted back to square one. This is […]

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Posted inSandbox

Sandbox Issue 191: Ad ons

by Wesley A'Harrah

Lead: With so much music now being ostensibly free at the point of consumption, advertising is expected to do a lot of the heavy lifting for the digital content industries. As such, the nature and forms of advertising have had to rapidly evolve and expand. Today, ad campaigns must adapt to the vagaries of the […]

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Posted inNews

Q&A: Blockpool’s Kevin Bacon talks Björk, blockchain and cryptocurrency

Avatar photo by Stuart Dredge

Earlier today, Björk announced more details about her upcoming album ‘Utopia’, including plans to reward fans who pre-order the album with free AudioCoins cryptocurrency, through a partnership with British blockchain startup Blockpool.

The company’s CEO Kevin Bacon has been talking about the project in an interview published this morning. We used selected quotes from it in our story this morning, but the full Q&A is below.

Posted inNews

Björk hits the blockchain with cryptocurrency fan rewards

Avatar photo by Stuart Dredge

Fans will be able to buy Björk’s new album ‘Utopia’ using cryptocurrencies, and pre-ordering it directly from the star or her label will earn them crypto rewards too.

The musician has teamed up with British blockchain startup Blockpool, which is working with label One Little Indian on the online store to process ‘Utopia’ pre-orders using credit/debit cards and PayPal, but also the Bitcoin, Audiocoin, Litecoin and Dashcoin cryptocurrencies.

However they choose to pay, each fan will receive 100 Audiocoins – worth just under $0.20 at the time of writing – as a reward for pre-ordering the album, deposited into an e-wallet created for them by Blockpool.

Posted inNews

Kickstarter launches The Creative Independent site

Avatar photo by Stuart Dredge

Kickstarter’s head of music Molly Neumann recently told Music Ally about the crowdfunding firm’s plans to provide more post-funding support to creators.

One of those initiatives launched yesterday: The Creative Independent. It’s described as “a new resource of emotional and practical guidance for creative people” – essentially a blog that will publish a new essay or interview every weekday with “an established or emerging artist in which they discuss their practice, their process, and the struggles and triumphs that come with it”.

Posted inMarketing, Sandbox

Sandbox 159 – Brand Aid

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Lead: In this issue of Sandbox and the following one, we look at the ways in which brand partnerships have evolved in response to digital and how they now straddle everything from app sponsorship to VR. In the opening part, we speak to the brand experts to find out what they are looking for from labels and musicians and […]

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Posted inMarketing, Sandbox

Sandbox 128 – Target Practice: Using Data and Retargeting In Music Marketing

Avatar photo by Music Ally

Lead: The music industry has embraced retargeting in recent years as it looks to get more bang for its online advertising buck. The ROIs might be tantalisingly high but the practice comes with all manner of legal and ethical pitfalls that marketers have to be keenly aware of – especially as, now we can track […]

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