K-Pop group Blackpink have set their latest milestone on YouTube: 75 million subscribers to their official channel.
Justin Bieber has been the most popular music artist on YouTube by the metric of channel subscriptions for a while, but now he has been knocked off his perch.
K-Pop stars Blackpink were due to hold their first livestream concert on 27 December, working with YouTube on a ticketed event. Now it has been postponed until 31 January, amid a new […]
YouTube premieres have been playing an increasingly prominent role in artists’ and labels’ music video strategies this year, and now YouTube is hoping to supercharge that trend with some new features. […]
YouTube is launching a new weekly music show called ‘Released’ which looks like it could be a powerful showcase for artists.
It’ll air at 11.45pm ET every Thursday, and focus on “music moments from the week”, but also a specific artist that’s about to drop new music.
That’s where the timing is important: the show will lead up to a new YouTube premiere each week of a new music video at 12am ET (i.e. as Thursday turns to Friday).
One of the K-Pop groups that have been smashing down global barriers recently is Blackpink, who you can expect to see splashed over many digital platforms in the coming week ahead of their new album’s release on 2 October.
Two examples today: Blackpink have launched an ‘enhanced album’ playlist on Spotify, complete with some videos of Jisoo, Jennie, Rosé and Lisa talking about their musical inspirations.
Obviously most of the album tracks aren’t out yet, so for now it’s mainly a playlist of the band’s picks: The Strokes, Nirvana, Catfish and the Bottlemen (!) included.
Vietnamese company Amanotes has launched a series of music-driven mobile games, including Magic Tiles 3, Tiles Hop and Dancing Road.
Now it’s getting sprinkling some K-Pop stardom over 15 of its games, through a deal with Korean label YG Entertainment. Tracks by Blackpink, Big Bang and Ikon are among the additions to the games, for fans to tap along to.
It’s a decent partnership for YG, since Amanotes has a large community of gamers: more than 1bn downloads so far, and a monthly active user base of nearly 100 million people.
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It takes a brave person to get involved in arguments between the world’s keenest superfans over whether one artist is better or bigger than another. So doff your caps but […]
Music Ally reported last week on the success of K-Pop group Blackpink, specifically on YouTube, where they topped its weekly artists chart with 342m views for their music. Now they’ve […]
We’ve reported a few times recently on the way Indian and Latin American artists are dominating the upper reaches of YouTube’s global artists chart. Last week, though, they were trumped […]