Tied to the publication of the new report from British industry bodies ERA and BPI (Magic Numbers: How Can Data & Analytics Really Help The Music Industry?) and written by Music Ally, an afternoon of presentations and panel discussion on the current state of music analytics / data and their future was held at the BPI’s office in London yesterday (9 July).
Lucy Blair, from the artist and label marketing team at Spotify UK, opened with a presentation on what the streaming service is doing in terms of data access to artists, labels and managers as well as where it is evolving next.
“There were more than 100 updates in a few months last year,” she revealed of the data tools Spotify opens to registered partners. Blair worked through the range of data sets open up to the music industry, giving tips on how best to read them and indicating what are the most accurate metrics of success and engagement.