Tag: bob dylan
Atlantic Records’ Tom Mullen talks catalogue marketing’s evolution
At record labels, catalogue and frontline used to be church and state – rarely mixing. But streaming is blurring the lines, and Tom Mullen’s role as VP of catalogue marketing for Atlantic Records is a further expansion...
April 29, 2018
Bob Dylan :: digital marketing case study
The Cutting Edge gives a unique insight into Bob Dylan’s creative process when recording Bringing It All Back Home...
February 5, 2016
Bob Dylan website lets fans play with original stems
There are some smart people working on digital marketing for Bob Dylan, and that’s been true for some time. The latest evidence is a website enabling fans to mix ‘Like a Rolling Stone’ using its original instrument...
November 9, 2015
Bob Dylan is Talkin’ IBM Advert Blues
Bob Dylan is not shy of doing an advert, previously appearing in/using his music in ads for products as diverse as Victoria’s Secret, Chrysler, Jeep, Apple, Cadillac, Pepsi and (most amazingly) Chobani yoghurt. We can...
October 8, 2015
De La Soul, Jay-Z, Pharrell Williams and Bob Dylan win Webby Awards
The winners of this year’s Webby Awards were announced yesterday, and a number of musicians were celebrating success. De La Soul won a special award as ‘Webby Artist of the Year’ for what the organisers...
July 1, 2014
NightBus’ new music video lets fans turn the singers up and down
NightBus are the latest artist to work with interactive music video company Interlude on a promo clip, following in the footsteps of Bob Dylan.
February 13, 2014
Sandbox 98 – Nordic Lights
Lead: Because streaming dominates so much in the Nordics, it is dramatically changing the shape and the narrative of digital music marketing. It is no longer about spikes of activity a few weeks either side of a release or...
December 4, 2013
Bob Dylan makes a splash with ‘Like a Rolling Stone’ interactive video
It's 48 years since the release of Bob Dylan's 'Like a Rolling Stone', so isn't it time the track got an official video?
November 20, 2013
Sandbox Issue 95 – The in-app crowd: mobile apps as cash cows
Lead: Snoop Lion is cleaning up with in-app purchasing, getting fans to cough up $100 each for a virtual sticker. He might be, for the music business, a one-off with regard to turning his app into a shop window, but there...
October 23, 2013
Sony launches Bob Dylan Bootlegs iOS app
The latest Bob Dylan album is 'Another Self Portrait', a compilation of bootlegs recorded between 1969 and 1971 that were never released.
October 9, 2013
Sandbox Issue Sixty Nine – Promoted tweets rise up
Slowly but surely, promoted tweets are starting to pepper musicians' Twitter feeds. Are they an unwelcome intrusion that risks turning a social media channel into little more than an ad hoarding? Or are they, if used sparingly...
September 19, 2012