Sorry, Lefsetz and Mulligan aren’t a 70s folk duo – although it’s a thought. Prominent industry commentators Bob Lefsetz and Mark Mulligan have been having their say on Amazon Music Unlimited, which launched yesterday.
Lefsetz sees it as targeting Apple Music: “If you’re too anxious to go with the upstart Spotify, Amazon is a safe choice,” he wrote. “Never underestimate the price sensitivity of a consumer, especially when the competitor is so well trusted.”