Tag: bon iver

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Sandbox Issue 235: Talking TikTok Triumphs

Lead: TikTok is  an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone....
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Spotify creates a ‘Viisualiizer’ for the new Bon Iver album

Fans of words with too many i’s in will be pleased about the latest artist-marketing partnership with Spotify. It’s for Bon Iver’s latest album ‘i,i’, which came out earlier this month. Spotify has worked with the...
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People is ‘not The National and Bon Iver’s streaming platform’

People isn’t just a digital service: it’s as much about a two-day gathering of musicians in Berlin, organised by a collective including members of The National and Bon Iver. But it does also now have a digital element. “We...
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Sandbox Issue 206: Appetite for Consumption

Lead: The album exclusive is pretty much dead. But in its place has come the growing demand from DSPs for bespoke and unique content. They all want to be serviced with something their rivals don’t have – but this is a...
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Sandbox Issue 180 – WhatsApp Doc?

Lead: WhatsApp has 1.2bn monthly users. Amazing. But the music industry is barely using it as a marketing platform. Not amazing. So why not? There are (still) pragmatic issues such as as a cap on the number of users in a...
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Sandbox Issue 180: WhatsApp Doc? Marketing with Messaging Apps

Lead: WhatsApp has 1.2bn monthly users. Amazing. But the music industry is barely using it as a marketing platform. Not amazing. So why not? There are (still) pragmatic issues such as as a cap on the number of users in a...
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Sandbox Issue Sixty-Six: Too much too soon

Sandbox Issue 66: Online was supposed to simplify things and make the connection between creators and audiences simple and straightforward. Instead we are drowning in platform choices and the frantic need to maintain them.
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Bon Iver gets remix contest with Indaba and Spotify

Bon Iver has launched a new fan-remix contest, and it goes further than most previous examples by making every track from his last album available as separate audio stems.