Tag: bose

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Bose unveils its new Alexa-powered smart speaker

Bose is one of the audio-hardware firms that has been most disrupted by the emergence of smart speakers: it had a big share in the Bluetooth speakers market as it was, but hasn’t offered competition for Amazon’s Echo,...
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Bose shows off audio-only augmented-reality sunglasses

Augmented reality (AR) technology is about seeing virtual content and information in the real world around you, whether you’re looking through a smartphone or a pair of smart glasses. But can there be augmented reality...
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Spotify UK bags Danone, Bose and Samsung for ‘branded moments’

Spotify’s latest advertising initiative involves selling ‘branded moments’ to brands based on its popular playlists. The initiative launched in the UK in late 2016, and now Spotify has announced that Danone, Bose,...
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Bose planning to launch streaming music service

Streaming services like Spotify and Deezer are mustard-keen to sign partnership deals with hi-fi makers, but the latter companies may have their own streaming ambitions too. Latest in that group is Bose, which is interesting...
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Deezer adds second US launch through Bose partnership

When Deezer was talking earlier this year about its ambitions to launch in the US, many journalists (us included) thought telco deals might be its way in. Actually, it’s hardware partnerships that are providing Deezer...
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Bose sues Beats for patent infringement

Beats Electronics’ decision to sell to Apple in a $3bn deal has certainly brought the lawsuits flocking. The latest to sue the company is audio technology firm Bose, which claims Beats has infringed on some of its patents...