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Tag: Bose
Posted inNews
Bose unveils its new Alexa-powered smart speaker
Bose is one of the audio-hardware firms that has been most disrupted by the emergence of smart speakers: it had a big share in the Bluetooth speakers market as it was, but hasn’t offered competition for Amazon’s Echo, Google Home or Apple’s HomePod in recent times.
Posted inNews
Bose shows off audio-only augmented-reality sunglasses
Augmented reality (AR) technology is about seeing virtual content and information in the real world around you, whether you’re looking through a smartphone or a pair of smart glasses.
But can there be augmented reality without a visual element? Audio-hardware firm Bose hopes so. It has been showing off a pair of AR sunglasses that use audio rather than visuals, with buzzphrases like “audio augmented platform” and “glasses to hear”.
What this means is a concept pair of specs with technology to project audio into the wearer’s ears (rather than making them wear an earbud attachment).
Posted inBrands, Marketing, News
Spotify UK bags Danone, Bose and Samsung for ‘branded moments’
Spotify’s latest advertising initiative involves selling ‘branded moments’ to brands based on its popular playlists.
The initiative launched in the UK in late 2016, and now Spotify has announced that Danone, Bose, Sainsbury’s and Samsung are four of the first brands to throw some money at the idea.
Danone has committed to a year-long deal to associate its ‘Light & Free’ brand with what Spotify is describing as its ‘Chill’ moment – in other words, targeting listeners to chillout playlists with ads for yoghurt.
Posted inNews
Bose planning to launch streaming music service
Streaming services like Spotify and Deezer are mustard-keen to sign partnership deals with hi-fi makers, but the latter companies may have their own streaming ambitions too. Latest in that group […]
Posted inNews
Deezer adds second US launch through Bose partnership
When Deezer was talking earlier this year about its ambitions to launch in the US, many journalists (us included) thought telco deals might be its way in. Actually, it’s hardware […]
Posted inNews
Bose sues Beats for patent infringement
Beats Electronics’ decision to sell to Apple in a $3bn deal has certainly brought the lawsuits flocking. The latest to sue the company is audio technology firm Bose, which claims […]