Tag: brand partnerships

It wasn’t such a surprise that Post Malone is a big fan of Nirvana, as showcased in his livestream covers concert last year. It’s perhaps more unexpected that he’s also a fan of Pikachu, Bellsprout, Lickitung...

In April 2020, Universal Music Group and Lego announced that they were working together on some new music-focused products for kids, to be released in 2021. Now the first of those products has been unveiled. It’s called...

Triller broadcast a boxing match last weekend, albeit one between two fiftysomethings (admittedly fiftysometings Mike Tyson and Roy Jones Jr.) and its parent company Proxima is working with Snoop Dogg on a fully-fledged...

Marshmello’s new single is called ‘Be Kind’ and he is running a video competition in partnership with Adobe to promote it. Fans are challenged with creating a short video that “shows how they are bringing kindness...

Well, the partnership is more than just a tile, but given Garth Brooks’ status as an “avid Words With Friends player” we suspect he’s pretty proud of that achievement. The partnership with games firm...

Universal Music Group’s latest partnership is with Lego. Announced this morning, it’ll see the pair teaming up for “the development of a new suite of Lego products launching in 2021, created to encourage...

Artist Grimes has just released the video for her new track ‘You’ll Miss Me When I’m Not Around’, which sees her performing the song against a green-screen background. That design decision was actually part of a...

Spotify is part of a new bundle in the Middle East and North Africa (MENA) region, but rather than a telco contract, this partnership involves a video streaming service. Specifically, it’s a video streaming service called...

The latest financial results from technology firm RealNetworks include figures for its Napster subsidiary: $106.3m of revenues for 2019. Napster’s cost of revenues for the year were $85.9m, with operating expenses of...

One of the most interesting things about juggernaut gaming success Fortnite is its TV-like ‘seasons’ approach to rolling out new content. Every few months, a new season begins, with new features and locations for players...

The British music industry is gearing up for next week’s Brit Awards in London, and TikTok will be on board as one of the event’s key digital partners. The app will be live-streaming the  arrival of artists and celebrities on...

Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...