Tag: brand partnerships
Marshmello works with Adobe on ‘Be Kind’ creative challenge
Marshmello’s new single is called ‘Be Kind’ and he is running a video competition in partnership with Adobe to promote it. Fans are challenged with creating a short video that “shows how they are bringing kindness...
May 19, 2020
Garth Brooks to get his own tile in Words With Friends 2
Well, the partnership is more than just a tile, but given Garth Brooks’ status as an “avid Words With Friends player” we suspect he’s pretty proud of that achievement. The partnership with games firm...
May 7, 2020
Lego and Universal Music team up for kids’ products in 2021
Universal Music Group’s latest partnership is with Lego. Announced this morning, it’ll see the pair teaming up for “the development of a new suite of Lego products launching in 2021, created to encourage...
April 27, 2020
Grimes and WeTransfer want creatives to rework her new video
Artist Grimes has just released the video for her new track ‘You’ll Miss Me When I’m Not Around’, which sees her performing the song against a green-screen background. That design decision was actually part of a...
April 2, 2020
Spotify teams up with MBC’s Shahid for six-month MENA promotion
Spotify is part of a new bundle in the Middle East and North Africa (MENA) region, but rather than a telco contract, this partnership involves a video streaming service. Specifically, it’s a video streaming service called...
March 2, 2020
RealNetworks filing reveals Napster revenues of $106.3m in 2019
The latest financial results from technology firm RealNetworks include figures for its Napster subsidiary: $106.3m of revenues for 2019. Napster’s cost of revenues for the year were $85.9m, with operating expenses of...
March 2, 2020
Fortnite’s new season has a spy theme… and Marvel’s Deadpool
One of the most interesting things about juggernaut gaming success Fortnite is its TV-like ‘seasons’ approach to rolling out new content. Every few months, a new season begins, with new features and locations for players...
February 21, 2020
The Brit Awards reveal TikTok partnership for 2020 event
The British music industry is gearing up for next week’s Brit Awards in London, and TikTok will be on board as one of the event’s key digital partners. The app will be live-streaming the arrival of artists and celebrities on...
February 14, 2020
Sandbox Issue 245: Catalogue Marketing Rejuvenated
Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...
February 6, 2020
KFC took over artist profiles to get ads on Spotify Premium
Who said Spotify’s premium tier is advertising-free? KFC Arabia has found a way around that, taking over the profiles of three artists in a campaign run by advertising agency Memac Ogilvy. “KFC teamed up with three major...
February 5, 2020
Justin Bieber went big with Super Bowl TikTok campaign
The Verge’s headline about Justin Bieber’s latest marketing campaign is pretty tart: ‘Justin Bieber is increasingly desperate for ‘Yummy’ to go viral on TikTok’. Ouch. It refers to Bieber’s Super Bowl campaign...
February 4, 2020
Triller bags an official partnership for the Grammy Awards
The US Recording Academy may be in the thick of a full-blown crisis following the defenestration of its boss Deborah Dugan, but with the Grammy Awards imminent, it’s still business as usual on the latter front. That includes...
January 22, 2020