Tag: brand partnerships

Where are we now in the hype cycle for NFTs? The industry zoomed up to the peak of inflated expectations then swooped down into the trough of disillusionment like some kind of crypto rollercoaster. Which either means we’re...

We’ve written about the crossover between the music and esports industries, with labels, streaming services and individual artists alike seeking partnerships with professional gaming teams and tournaments. The latest...

Spotify and Fortnite… together at last! No, the popular game hasn’t added a Daniel Ek skin; a weapon that bores people to death with three-hour Joe Rogan podcasts; or a new mode focusing entirely on destroying...

That new Ariana Grande remix put us to sleep! Not an insult… We’ve written about some of mindfulness startup Calm’s partnerships with individual artists to create bespoke music for its service. Now it’s...

It wasn’t such a surprise that Post Malone is a big fan of Nirvana, as showcased in his livestream covers concert last year. It’s perhaps more unexpected that he’s also a fan of Pikachu, Bellsprout, Lickitung...

In April 2020, Universal Music Group and Lego announced that they were working together on some new music-focused products for kids, to be released in 2021. Now the first of those products has been unveiled. It’s called...

Triller broadcast a boxing match last weekend, albeit one between two fiftysomethings (admittedly fiftysometings Mike Tyson and Roy Jones Jr.) and its parent company Proxima is working with Snoop Dogg on a fully-fledged...

Marshmello’s new single is called ‘Be Kind’ and he is running a video competition in partnership with Adobe to promote it. Fans are challenged with creating a short video that “shows how they are bringing kindness...

Well, the partnership is more than just a tile, but given Garth Brooks’ status as an “avid Words With Friends player” we suspect he’s pretty proud of that achievement. The partnership with games firm...

Universal Music Group’s latest partnership is with Lego. Announced this morning, it’ll see the pair teaming up for “the development of a new suite of Lego products launching in 2021, created to encourage...

Artist Grimes has just released the video for her new track ‘You’ll Miss Me When I’m Not Around’, which sees her performing the song against a green-screen background. That design decision was actually part of a...

Spotify is part of a new bundle in the Middle East and North Africa (MENA) region, but rather than a telco contract, this partnership involves a video streaming service. Specifically, it’s a video streaming service called...