Tag: brand partnerships

Tyler ‘Ninja’ Blevins has become one of the go-to influencers in the gaming world in recent times: Electronic Arts reportedly paid him $1m to promote its new game Apex Legends earlier this year for example. Meanwhile,...

Spotify has been Samsung’s ‘go-to’ music-service provider since a deal struck last August. Now the two companies are expanding their partnership. Spotify’s app will now be pre-installed on “millions” of new...

The Chemical Brothers have a new track out today, called ‘We’ve Got To Try’, which is marvellous. But the veteran dance duo also released another track this week called ‘WGTT15000BPM F1 NEEEUM MIX’ that’s more...

The crossover between video-game Fortnite and music artists is beginning to pick up pace. We’ve seen Marshmello’s Fortnite concert and Weezer’s in-game island, but now K-Pop star Jung Chan-woo is getting the treatment....

In January, United Airlines caused a stir with a promotional banner at one of its events, announcing that Apple was its biggest corporate customer, spending $150m a year with the airline – including $35m on flights to Shanghai...

Spotify has a new way for brands to spend money with the company: by sponsoring its Discover Weekly algo-personalised playlist on the streaming service’s free tier. “For the first time, we are unlocking Discover Weekly...

Universal Music India has launched a new project with alcohol brand Allied Blenders & Distillers that aims to “incubate, encourage and promote aspiring singer songwriters to showcase their talent and release their music...

SoulCycle has become a hit with its indoor-cycling workouts, and earlier this year it signalled its musical ambitions, with the launch of a media division to work on partnerships with music companies and artists. One of those...

Lead: Artists have had to adapt to streaming microroyalties being minuscule – but equally they have had to grapple with organic reach on Facebook now nudging close to 0%. They can, of course, spend their way out of it;...

We’ve seen artists do exclusives with streaming service Tidal before, but US rapper Meek Mill is doing something a bit more interesting with his upcoming ‘Championships’ album. That includes involving a pair of other...

Ever since its famous $70m funding round last year, startup UnitedMasters has generated excitement and scepticism in equal measure, with people in the latter camp questioning whether it’s just a distributor with some...

Lead: Affiliate marketing in music used to mean taking a few pennies from download sales that you drove on iTunes or CDs that you pushed on Amazon. But with Apple Music offering significant bounties for driving subscriptions...