Tag: brand partnerships

Read More

Mabel teams up with Samsung for ‘world’s first vertical gig’

We like Mabel a lot. We’re excited about many of the ways that music fans are sharing their love for music using mobile phones and social apps. But we apologise for raising a weary eyebrow at news that Mabel played “the...
Read More

X Ambassadors launch video for blind and partially-sighted fans

What does a music video made for blind and partially-sighted people look like? Artist X Ambassadors have worked with Microsoft to find out. The ‘audio-only music video’ is for the band’s track ‘Boom’, and has been...
Read More

Spotify uses ‘dynamic audio’ tech for Michelob campaign

Boozing and marathon-running go together like… wait, boozing and marathon-running DON’T go together. Unless you need a stiff whisky or seven to get round the London Marathon course dressed in that giant-inflatable-christmas-tree...
Read More

Major Lazer remix Fortnite music and launch in-game pack

After Marshmello and Weezer, the latest artist to launch a high-profile collaboration with video-game Fortnite is Major Lazer. The Diplo-led group have remixed two of the tracks that players hear in Fortnite’s ‘lobby’...
Read More

Toro y Moi and Endel launch AI-infused soundscapes project

Music Ally has always argued that one of the most interesting things about AI-generated music is when humans are involved – and, indeed, for many famous ‘AI-made’ songs, there have been some non-algorithmic entities...
Read More

Sandbox Issue 234: The New Era Of Music Videos

Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may...
Read More

Chance the Rapper gave new album away via ride-sharing firm Lyft

Chance the Rapper’s new album ‘The Big Day’ came out on Friday, and was available across the usual range of digital services. However, Chance also struck a deal with ride-sharing startup Lyft to give away download...
Read More

Teespring teams up with Twitch for new merch partnership

We know Teespring well for its work with music companies and artists around merchandise, but it also has a thriving business making merch for ‘creators’ – social and livestreaming-video stars. That’s more the focus...
Read More

The Night League teams with Apple Music for ‘Sounds of Ibiza 2019’

Apple Music has enlisted its latest brand to be a playlist curator: dance-music company The Night League. It has created a series of playlists that will sit within Apple Music’s ‘Sounds of Ibiza 2019’ hub, including...
Read More

Nav promoted his new album in Fortnite stream with Ninja

Tyler ‘Ninja’ Blevins has become one of the go-to influencers in the gaming world in recent times: Electronic Arts reportedly paid him $1m to promote its new game Apex Legends earlier this year for example. Meanwhile,...
Read More

Spotify has a new deal with Samsung… but so does YouTube

Spotify has been Samsung’s ‘go-to’ music-service provider since a deal struck last August. Now the two companies are expanding their partnership. Spotify’s app will now be pre-installed on “millions” of new...
Read More

Chemical Brothers create ‘fastest remix’ for Formula 1

The Chemical Brothers have a new track out today, called ‘We’ve Got To Try’, which is marvellous. But the veteran dance duo also released another track this week called ‘WGTT15000BPM F1 NEEEUM MIX’ that’s more...