Tag: brand partnerships

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Sandbox Issue 217: Transfer Time. How to move fans from underperforming social channels

Lead: Artists have had to adapt to streaming microroyalties being minuscule – but equally they have had to grapple with organic reach on Facebook now nudging close to 0%. They can, of course, spend their way out of it;...
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Meek Mill teams up with Tidal, Puma and Foot Locker

We’ve seen artists do exclusives with streaming service Tidal before, but US rapper Meek Mill is doing something a bit more interesting with his upcoming ‘Championships’ album. That includes involving a pair of other...
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UnitedMasters signs artist-promotions deal with the NBA

Ever since its famous $70m funding round last year, startup UnitedMasters has generated excitement and scepticism in equal measure, with people in the latter camp questioning whether it’s just a distributor with some...
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Sandbox Issue 210: Bounty Hunters. The Buried Treasure of Affiliate Marketing

Lead: Affiliate marketing in music used to mean taking a few pennies from download sales that you drove on iTunes or CDs that you pushed on Amazon. But with Apple Music offering significant bounties for driving subscriptions...
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Little Dragons and Red Bull launch ‘Nabuma Derby’ rubberband car race

Here’s a fun band/brand partnership with an emphasis on social media. Little Dragon are working with Red Bull on a campaign called ‘Ride the Nabuma Derby to Bonnaroo’. It aims to get fans of the band creating...
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Sandbox 108 – Tracks & Field

Lead: summers for the music industry have traditionally meant festivals, but this year's "summer of sport" spells out huge opportunities for music to get involved – and all beyond the standard tie-in album or sync licensing...
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Blink 182 guitarist hoping for big bucks from D2C album

Blink 182's Tom DeLonge is self-releasing the new album from his other band Angels & Airwaves, giving the music away for free with the intention of racking up 20 million downloads via brand partnerships.