Tag: brand partnerships

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Capitol Music Group makes Lyft its ‘official rideshare partner’

It is a truth universally acknowledged, that a single label in possession of a good fortune, must be in want of an official rideshare partner. As Jane Austen didn’t quite put it. Capitol Music Group is the label in this...
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Jamie Cullum teams with Clos19 for personal song tributes

Anyone who has been to an improv comedy show will know that making up songs on the spot based on audience suggestions is often more admirable than enjoyable. But that’s, in a way, what Jamie Cullum is doing with the release...
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The Weeknd becomes face and sound of luxury electric car ad

“Oh Lord, won’t you buy me a Mercedes Benz?” sang Janis Joplin in 1970. “My friends all drive Porsches, I must make amends.” Half a century on, instead of wishing for luxury automative brands to fall out of...
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Anghami offers music-streaming for travellers at Dubai airport

Travellers to Dubai’s international airport (DXB) will now be getting some free music playlists, courtesy of the facility’s partnership with streaming service Anghami. “Customers of DXB will now have uninterrupted free...
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Spotify and Netflix team up for Christmas-music playlists

The notion of ‘exclusive Christmas playlists’ may seem a bit strange: with a relatively-small pool of tracks to choose from in the grand scheme of things, unless you’re commissioning original tracks Amazon-style, differentiation...
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Spotify’s new ‘Harmonize’ podcast explores racial bias

Spotify’s pipeline of original podcasts is well and truly rumbling as 2019 draws to a close. The latest show to be announced by the streaming service is called ‘Harmonize’, and it’ll be focusing on “conversations...
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Spotify’s new algo-personalised playlist has a brand attached

Spotify's family of algo-personalised playlists has a new member, joining the likes of Discover Weekly, Release Radar and Daily Drive. The new playlist is called 'Off The Wall Wednesday', and we'll let you guess which...
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Mabel teams up with Samsung for ‘world’s first vertical gig’

We like Mabel a lot. We’re excited about many of the ways that music fans are sharing their love for music using mobile phones and social apps. But we apologise for raising a weary eyebrow at news that Mabel played “the...
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X Ambassadors launch video for blind and partially-sighted fans

What does a music video made for blind and partially-sighted people look like? Artist X Ambassadors have worked with Microsoft to find out. The ‘audio-only music video’ is for the band’s track ‘Boom’, and has been...
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Spotify uses ‘dynamic audio’ tech for Michelob campaign

Boozing and marathon-running go together like… wait, boozing and marathon-running DON’T go together. Unless you need a stiff whisky or seven to get round the London Marathon course dressed in that giant-inflatable-christmas-tree...
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Major Lazer remix Fortnite music and launch in-game pack

After Marshmello and Weezer, the latest artist to launch a high-profile collaboration with video-game Fortnite is Major Lazer. The Diplo-led group have remixed two of the tracks that players hear in Fortnite’s ‘lobby’...
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Toro y Moi and Endel launch AI-infused soundscapes project

Music Ally has always argued that one of the most interesting things about AI-generated music is when humans are involved – and, indeed, for many famous ‘AI-made’ songs, there have been some non-algorithmic entities...