Tag: brand partnerships
Apple Music announces Wi-Fi partnership with American Airlines
In January, United Airlines caused a stir with a promotional banner at one of its events, announcing that Apple was its biggest corporate customer, spending $150m a year with the airline – including $35m on flights to Shanghai...
January 31, 2019
Spotify opens Discover Weekly playlist up to brand sponsorship
Spotify has a new way for brands to spend money with the company: by sponsoring its Discover Weekly algo-personalised playlist on the streaming service’s free tier. “For the first time, we are unlocking Discover Weekly...
January 8, 2019
Universal Music project to identify emerging artists in India
Universal Music India has launched a new project with alcohol brand Allied Blenders & Distillers that aims to “incubate, encourage and promote aspiring singer songwriters to showcase their talent and release their music...
December 21, 2018
Fitness firm SoulCycle launches music program with Apple
SoulCycle has become a hit with its indoor-cycling workouts, and earlier this year it signalled its musical ambitions, with the launch of a media division to work on partnerships with music companies and artists. One of those...
December 21, 2018
Sandbox Issue 217: Transfer Time. How to move fans from underperforming social channels
Lead: Artists have had to adapt to streaming microroyalties being minuscule – but equally they have had to grapple with organic reach on Facebook now nudging close to 0%. They can, of course, spend their way out of it;...
December 3, 2018
Meek Mill teams up with Tidal, Puma and Foot Locker
We’ve seen artists do exclusives with streaming service Tidal before, but US rapper Meek Mill is doing something a bit more interesting with his upcoming ‘Championships’ album. That includes involving a pair of other...
November 21, 2018
UnitedMasters signs artist-promotions deal with the NBA
Ever since its famous $70m funding round last year, startup UnitedMasters has generated excitement and scepticism in equal measure, with people in the latter camp questioning whether it’s just a distributor with some...
November 9, 2018
Sandbox Issue 210: Bounty Hunters. The Buried Treasure of Affiliate Marketing
Lead: Affiliate marketing in music used to mean taking a few pennies from download sales that you drove on iTunes or CDs that you pushed on Amazon. But with Apple Music offering significant bounties for driving subscriptions...
August 13, 2018
Little Dragons and Red Bull launch ‘Nabuma Derby’ rubberband car race
Here’s a fun band/brand partnership with an emphasis on social media. Little Dragon are working with Red Bull on a campaign called ‘Ride the Nabuma Derby to Bonnaroo’. It aims to get fans of the band creating...
July 9, 2014
Sandbox 108 – Tracks & Field
Lead: summers for the music industry have traditionally meant festivals, but this year's "summer of sport" spells out huge opportunities for music to get involved – and all beyond the standard tie-in album or sync licensing...
May 7, 2014