Tag: brand partnerships

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Nav promoted his new album in Fortnite stream with Ninja

Tyler ‘Ninja’ Blevins has become one of the go-to influencers in the gaming world in recent times: Electronic Arts reportedly paid him $1m to promote its new game Apex Legends earlier this year for example. Meanwhile,...
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Spotify has a new deal with Samsung… but so does YouTube

Spotify has been Samsung’s ‘go-to’ music-service provider since a deal struck last August. Now the two companies are expanding their partnership. Spotify’s app will now be pre-installed on “millions” of new...
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Chemical Brothers create ‘fastest remix’ for Formula 1

The Chemical Brothers have a new track out today, called ‘We’ve Got To Try’, which is marvellous. But the veteran dance duo also released another track this week called ‘WGTT15000BPM F1 NEEEUM MIX’ that’s more...
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K-Pop star Jung Chan-woo to get his own skin in Fortnite

The crossover between video-game Fortnite and music artists is beginning to pick up pace. We’ve seen Marshmello’s Fortnite concert and Weezer’s in-game island, but now K-Pop star Jung Chan-woo is getting the treatment....
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Apple Music announces Wi-Fi partnership with American Airlines

In January, United Airlines caused a stir with a promotional banner at one of its events, announcing that Apple was its biggest corporate customer, spending $150m a year with the airline – including $35m on flights to Shanghai...
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Spotify opens Discover Weekly playlist up to brand sponsorship

Spotify has a new way for brands to spend money with the company: by sponsoring its Discover Weekly algo-personalised playlist on the streaming service’s free tier. “For the first time, we are unlocking Discover Weekly...
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Universal Music project to identify emerging artists in India

Universal Music India has launched a new project with alcohol brand Allied Blenders & Distillers that aims to “incubate, encourage and promote aspiring singer songwriters to showcase their talent and release their music...
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Fitness firm SoulCycle launches music program with Apple

SoulCycle has become a hit with its indoor-cycling workouts, and earlier this year it signalled its musical ambitions, with the launch of a media division to work on partnerships with music companies and artists. One of those...
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Sandbox Issue 217: Transfer Time. How to move fans from underperforming social channels

Lead: Artists have had to adapt to streaming microroyalties being minuscule – but equally they have had to grapple with organic reach on Facebook now nudging close to 0%. They can, of course, spend their way out of it;...
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Meek Mill teams up with Tidal, Puma and Foot Locker

We’ve seen artists do exclusives with streaming service Tidal before, but US rapper Meek Mill is doing something a bit more interesting with his upcoming ‘Championships’ album. That includes involving a pair of other...
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UnitedMasters signs artist-promotions deal with the NBA

Ever since its famous $70m funding round last year, startup UnitedMasters has generated excitement and scepticism in equal measure, with people in the latter camp questioning whether it’s just a distributor with some...
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Sandbox Issue 210: Bounty Hunters. The Buried Treasure of Affiliate Marketing

Lead: Affiliate marketing in music used to mean taking a few pennies from download sales that you drove on iTunes or CDs that you pushed on Amazon. But with Apple Music offering significant bounties for driving subscriptions...