Tag: brand partnerships
Mabel teams up with Samsung for ‘world’s first vertical gig’
We like Mabel a lot. We’re excited about many of the ways that music fans are sharing their love for music using mobile phones and social apps. But we apologise for raising a weary eyebrow at news that Mabel played “the...
September 5, 2019
X Ambassadors launch video for blind and partially-sighted fans
What does a music video made for blind and partially-sighted people look like? Artist X Ambassadors have worked with Microsoft to find out. The ‘audio-only music video’ is for the band’s track ‘Boom’, and has been...
September 5, 2019
Spotify uses ‘dynamic audio’ tech for Michelob campaign
Boozing and marathon-running go together like… wait, boozing and marathon-running DON’T go together. Unless you need a stiff whisky or seven to get round the London Marathon course dressed in that giant-inflatable-christmas-tree...
August 30, 2019
Major Lazer remix Fortnite music and launch in-game pack
After Marshmello and Weezer, the latest artist to launch a high-profile collaboration with video-game Fortnite is Major Lazer. The Diplo-led group have remixed two of the tracks that players hear in Fortnite’s ‘lobby’...
August 27, 2019
Toro y Moi and Endel launch AI-infused soundscapes project
Music Ally has always argued that one of the most interesting things about AI-generated music is when humans are involved – and, indeed, for many famous ‘AI-made’ songs, there have been some non-algorithmic entities...
August 27, 2019
Sandbox Issue 234: The New Era Of Music Videos
Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may...
August 8, 2019
Chance the Rapper gave new album away via ride-sharing firm Lyft
Chance the Rapper’s new album ‘The Big Day’ came out on Friday, and was available across the usual range of digital services. However, Chance also struck a deal with ride-sharing startup Lyft to give away download...
July 30, 2019
Teespring teams up with Twitch for new merch partnership
We know Teespring well for its work with music companies and artists around merchandise, but it also has a thriving business making merch for ‘creators’ – social and livestreaming-video stars. That’s more the focus...
June 19, 2019
The Night League teams with Apple Music for ‘Sounds of Ibiza 2019’
Apple Music has enlisted its latest brand to be a playlist curator: dance-music company The Night League. It has created a series of playlists that will sit within Apple Music’s ‘Sounds of Ibiza 2019’ hub, including...
May 20, 2019
Nav promoted his new album in Fortnite stream with Ninja
Tyler ‘Ninja’ Blevins has become one of the go-to influencers in the gaming world in recent times: Electronic Arts reportedly paid him $1m to promote its new game Apex Legends earlier this year for example. Meanwhile,...
March 25, 2019
Spotify has a new deal with Samsung… but so does YouTube
Spotify has been Samsung’s ‘go-to’ music-service provider since a deal struck last August. Now the two companies are expanding their partnership. Spotify’s app will now be pre-installed on “millions” of new...
March 11, 2019