Tag: brand partnerships
High-profile NFT launches continue with SZA and Space Jam drops
Where are we now in the hype cycle for NFTs? The industry zoomed up to the peak of inflated expectations then swooped down into the trough of disillusionment like some kind of crypto rollercoaster. Which either means we’re...
July 13, 2021
Warner Music Asia moves into esports with ESPL deal
We’ve written about the crossover between the music and esports industries, with labels, streaming services and individual artists alike seeking partnerships with professional gaming teams and tournaments. The latest...
April 20, 2021
Fortnite subs now get three months of Spotify Premium
Spotify and Fortnite… together at last! No, the popular game hasn’t added a Daniel Ek skin; a weapon that bores people to death with three-hour Joe Rogan podcasts; or a new mode focusing entirely on destroying...
April 19, 2021
Calm teams with Universal Music for 60-minute sleep remixes
That new Ariana Grande remix put us to sleep! Not an insult… We’ve written about some of mindfulness startup Calm’s partnerships with individual artists to create bespoke music for its service. Now it’s...
March 19, 2021
Poké Malone: Post Malone set for Pokémon livestream concert
It wasn’t such a surprise that Post Malone is a big fan of Nirvana, as showcased in his livestream covers concert last year. It’s perhaps more unexpected that he’s also a fan of Pikachu, Bellsprout, Lickitung...
February 12, 2021
UMG and Lego’s partnership spawns Vidiyo music video-making app
In April 2020, Universal Music Group and Lego announced that they were working together on some new music-focused products for kids, to be released in 2021. Now the first of those products has been unveiled. It’s called...
January 27, 2021
Pepsi and Fat Joe launch hip-hop talent contest on Triller
Triller broadcast a boxing match last weekend, albeit one between two fiftysomethings (admittedly fiftysometings Mike Tyson and Roy Jones Jr.) and its parent company Proxima is working with Snoop Dogg on a fully-fledged...
December 3, 2020
Marshmello works with Adobe on ‘Be Kind’ creative challenge
Marshmello’s new single is called ‘Be Kind’ and he is running a video competition in partnership with Adobe to promote it. Fans are challenged with creating a short video that “shows how they are bringing kindness...
May 19, 2020
Garth Brooks to get his own tile in Words With Friends 2
Well, the partnership is more than just a tile, but given Garth Brooks’ status as an “avid Words With Friends player” we suspect he’s pretty proud of that achievement. The partnership with games firm...
May 7, 2020
Lego and Universal Music team up for kids’ products in 2021
Universal Music Group’s latest partnership is with Lego. Announced this morning, it’ll see the pair teaming up for “the development of a new suite of Lego products launching in 2021, created to encourage...
April 27, 2020
Grimes and WeTransfer want creatives to rework her new video
Artist Grimes has just released the video for her new track ‘You’ll Miss Me When I’m Not Around’, which sees her performing the song against a green-screen background. That design decision was actually part of a...
April 2, 2020
Spotify teams up with MBC’s Shahid for six-month MENA promotion
Spotify is part of a new bundle in the Middle East and North Africa (MENA) region, but rather than a telco contract, this partnership involves a video streaming service. Specifically, it’s a video streaming service called...
March 2, 2020