Tag: brand partnerships
Amazon Music is official digital partner for 2020 Brit Awards
The UK’s Brit Awards have a new partner from the world of streaming services. Amazon Music will be the ‘digital music partner’ for the event in February. That means Amazon’s music services will get to stream the performances...
December 18, 2019
WWE strikes TikTok deal including wrestler entrance-themes
The latest brand working with TikTok is sports-entertainment organisation WWE, which has created an official account on the social app. However, music is also a key part of the deal, with WWE licensing the entrance themes...
December 16, 2019
Capitol Music Group makes Lyft its ‘official rideshare partner’
It is a truth universally acknowledged, that a single label in possession of a good fortune, must be in want of an official rideshare partner. As Jane Austen didn’t quite put it. Capitol Music Group is the label in this...
December 10, 2019
Jamie Cullum teams with Clos19 for personal song tributes
Anyone who has been to an improv comedy show will know that making up songs on the spot based on audience suggestions is often more admirable than enjoyable. But that’s, in a way, what Jamie Cullum is doing with the release...
December 6, 2019
The Weeknd becomes face and sound of luxury electric car ad
“Oh Lord, won’t you buy me a Mercedes Benz?” sang Janis Joplin in 1970. “My friends all drive Porsches, I must make amends.” Half a century on, instead of wishing for luxury automative brands to fall out of...
December 2, 2019
Anghami offers music-streaming for travellers at Dubai airport
Travellers to Dubai’s international airport (DXB) will now be getting some free music playlists, courtesy of the facility’s partnership with streaming service Anghami. “Customers of DXB will now have uninterrupted free...
December 2, 2019
Spotify and Netflix team up for Christmas-music playlists
The notion of ‘exclusive Christmas playlists’ may seem a bit strange: with a relatively-small pool of tracks to choose from in the grand scheme of things, unless you’re commissioning original tracks Amazon-style, differentiation...
November 19, 2019
Spotify’s new ‘Harmonize’ podcast explores racial bias
Spotify’s pipeline of original podcasts is well and truly rumbling as 2019 draws to a close. The latest show to be announced by the streaming service is called ‘Harmonize’, and it’ll be focusing on “conversations...
November 15, 2019
Spotify’s new algo-personalised playlist has a brand attached
Spotify's family of algo-personalised playlists has a new member, joining the likes of Discover Weekly, Release Radar and Daily Drive. The new playlist is called 'Off The Wall Wednesday', and we'll let you guess which...
November 7, 2019
Mabel teams up with Samsung for ‘world’s first vertical gig’
We like Mabel a lot. We’re excited about many of the ways that music fans are sharing their love for music using mobile phones and social apps. But we apologise for raising a weary eyebrow at news that Mabel played “the...
September 5, 2019
X Ambassadors launch video for blind and partially-sighted fans
What does a music video made for blind and partially-sighted people look like? Artist X Ambassadors have worked with Microsoft to find out. The ‘audio-only music video’ is for the band’s track ‘Boom’, and has been...
September 5, 2019
Spotify uses ‘dynamic audio’ tech for Michelob campaign
Boozing and marathon-running go together like… wait, boozing and marathon-running DON’T go together. Unless you need a stiff whisky or seven to get round the London Marathon course dressed in that giant-inflatable-christmas-tree...
August 30, 2019