Katy Perry’s paint colours get a Spotify-powered spin-off
She glossed a wall, and she liked it! Katy Perry has been expanding beyond her core business of music with a partnership with paints supplier Behr.
September 24, 2021
Believe’s rebranded Ishtar label releases its first track
Distributor Believe has rebranded Bollywood label Venus Music, which it acquired in 2019 along with two other Indian companies.
August 11, 2021
Sandbox Issue 263: A brand new experience: creating activations that connect in a non-live world
Lead: Experiential brand activations in a non-live world – Creating effective brand activations has never been easy – but there was one basic starting point: find an event with lots of people, and connect with them....
October 28, 2020
Spotify / Pandora overtake Apple Music in ‘brand intimacy’ study
What is ‘brand intimacy’ when it’s at home? According to marketing company MBLM, it’s a measure of “brands based on emotions” – tracked via a survey of 6,200 people in the US, Mexico and United Arab Emirates,...
May 2, 2019
Music Ally Report 395 – Brand New
Lead: Digital is proving both curse and blessing for music and brands. On the one hand, it allows younger consumers to become invisible. On the other hand, the push for more branded content means smaller acts are getting...
August 31, 2016
Deadmau5 gets a Google Cardboard VR app through Absolut
In our primer on music and virtual reality earlier this year, we suggested that one way for musicians to explore VR without blowing their cash was to partner with brands.
July 1, 2016
Sandbox 160 – Brand Stand
Lead: In the second part of our special look at music, digital and branding, we speak to the record labels about how their dedicated divisions are adapting to online and mobile by securing the right partnerships deals. We...
June 29, 2016
Musical.ly has an App Store hit with Live.ly
Social app Musical.ly launched a spin-off Periscope rival called Live.ly last week, and it’s proving a big hit on Apple’s App Store. Live.ly has been downloaded nearly 500k times in its first four days, with Variety reporting...
June 29, 2016
Sandbox 159 – Brand Aid
Lead: In this issue of Sandbox and the following one, we look at the ways in which brand partnerships have evolved in response to digital and how they now straddle everything from app sponsorship to VR. In the opening part,...
June 15, 2016
Don’t believe the type (well, actually, do believe the type)
Music Think Tank has run an interesting piece on what your choice of font says about your music brand.
August 28, 2013
Deadmau5 and Space Invaders… Together at last!
"Making fun of PR puffery is sort of like shooting fish in a barrel after you've already dropped jumper cables into the water,"
August 23, 2013