She glossed a wall, and she liked it! Katy Perry has been expanding beyond her core business of music with a partnership with paints supplier Behr.
Distributor Believe has rebranded Bollywood label Venus Music, which it acquired in 2019 along with two other Indian companies.
Lead: Experiential brand activations in a non-live world – Creating effective brand activations has never been easy – but there was one basic starting point: find an event with lots of people, and connect with them. With concerts and festivals curtailed for the next six months at least, brands are partnering with musicians online to create […]
What is ‘brand intimacy’ when it’s at home? According to marketing company MBLM, it’s a measure of “brands based on emotions” – tracked via a survey of 6,200 people in the […]
Lead: Digital is proving both curse and blessing for music and brands. On the one hand, it allows younger consumers to become invisible. On the other hand, the push for more branded content means smaller acts are getting a (slightly) fairer crack of the whip while digital music is opening up emerging markets as it […]
In our primer on music and virtual reality earlier this year, we suggested that one way for musicians to explore VR without blowing their cash was to partner with brands.
Lead: In the second part of our special look at music, digital and branding, we speak to the record labels about how their dedicated divisions are adapting to online and mobile by securing the right partnerships deals. We also take a look at some of the best and worst brand marriages. Campaigns: Sigur Rós drive […]
Social app Musical.ly launched a spin-off Periscope rival called Live.ly last week, and it’s proving a big hit on Apple’s App Store. Live.ly has been downloaded nearly 500k times in its first four days, with Variety reporting that one broadcast from digital media firm Young Hollywoood has attracted nearly 600k live views.
Lead: In this issue of Sandbox and the following one, we look at the ways in which brand partnerships have evolved in response to digital and how they now straddle everything from app sponsorship to VR. In the opening part, we speak to the brand experts to find out what they are looking for from labels and musicians and […]
Music Think Tank has run an interesting piece on what your choice of font says about your music brand.
“Making fun of PR puffery is sort of like shooting fish in a barrel after you’ve already dropped jumper cables into the water,”
PRS for Music has teamed up with branding consultancy Frukt to calculate how much brands spent on music in the UK last year.