Tag: branding

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Spotify / Pandora overtake Apple Music in ‘brand intimacy’ study

What is ‘brand intimacy’ when it’s at home? According to marketing company MBLM, it’s a measure of “brands based on emotions” – tracked via a survey of 6,200 people in the US, Mexico and United Arab Emirates,...
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Music Ally Report 395 – Brand New

Lead: Digital is proving both curse and blessing for music and brands. On the one hand, it allows younger consumers to become invisible. On the other hand, the push for more branded content means smaller acts are getting...
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Deadmau5 gets a Google Cardboard VR app through Absolut

In our primer on music and virtual reality earlier this year, we suggested that one way for musicians to explore VR without blowing their cash was to partner with brands.
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Sandbox 160 – Brand Stand

Lead: In the second part of our special look at music, digital and branding, we speak to the record labels about how their dedicated divisions are adapting to online and mobile by securing the right partnerships deals. We...
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Musical.ly has an App Store hit with Live.ly

Social app Musical.ly launched a spin-off Periscope rival called Live.ly last week, and it’s proving a big hit on Apple’s App Store. Live.ly has been downloaded nearly 500k times in its first four days, with Variety reporting...
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Sandbox 159 – Brand Aid

Lead: In this issue of Sandbox and the following one, we look at the ways in which brand partnerships have evolved in response to digital and how they now straddle everything from app sponsorship to VR. In the opening part,...
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Don’t believe the type (well, actually, do believe the type)

Music Think Tank has run an interesting piece on what your choice of font says about your music brand.
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Deadmau5 and Space Invaders… Together at last!

"Making fun of PR puffery is sort of like shooting fish in a barrel after you've already dropped jumper cables into the water,"
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PRS stats claim brands spent $104.8m on UK music in 2012

PRS for Music has teamed up with branding consultancy Frukt to calculate how much brands spent on music in the UK last year.
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Sandbox issue sixty two: Fizzy rascals: soft drinks get sweet for digital music

Fizzy rascals: soft drinks get sweet for digital music - We examine the ways in which soft drinks brands - particularly Pepsi and Coca Cola - are using social platforms to inject some new fizz into their music strategies.
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Google Music store rebranded under Google Play umbrella

It's all change at Google, which has unveiled a new brand for its entertainment and apps products: Google Play.
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Mariah Carey – the MP3 player

iRiver is clearly doing fairly well from sales of its MP3 players in South Korea - well enough to be able to afford Mariah Carey to co-brand one of them.