Defected Records and Heineken get ready for a football party
The Covid-elongated European football season isn't over just yet: the next three weeks will see the Champions League and Europa League tournaments play out their remaining rounds. Now one of football body UEFA's key sponsorship...
August 6, 2020
More than 400 brands are boycotting Facebook ads this month
We wrote last month about the launch of a ‘Stop Hate for Profit‘ campaign encouraging brands to pause their advertising on Facebook and Instagram, in protest at Facebook’s policies around hate speech and...
July 2, 2020
Brands resonate most with music video viewers says Vevo
Vevo has (understandably, given its business) spent a lot of time thinking hard about how music videos are watched online – the ‘growth hack the music video’ talk by exec Greg Duffy was one of the highlights...
March 13, 2020
Mixcloud launches Loud, a new in-house brand consultancy
Streaming service Mixcloud has launched its own in-house brand consultancy, Loud. It will be headed up by founding partners Kazim Rashid and Ben Lawrence. Rashid is a visual artist and was previously head of UK marketing...
January 23, 2020
Mastercard is releasing its first single: Merry Go Round
Fans of brandspeak will find much to enjoy in financial firm Mastercard’s latest press release. In a nutshell, the company has commissioned and released its first music single, a track called ‘Merry Go Round’ by Swedish...
January 8, 2020
The Weeknd becomes face and sound of luxury electric car ad
“Oh Lord, won’t you buy me a Mercedes Benz?” sang Janis Joplin in 1970. “My friends all drive Porsches, I must make amends.” Half a century on, instead of wishing for luxury automative brands to fall out of...
December 2, 2019
Tic Tac and Spotify team up for minty-fresh concerts series
We have several favourite sentences from the announcement of Spotify’s latest brand partnership, with Tic Tac. “The unique event series employs Spotify's streaming intelligence to target consumers who exemplify the...
November 22, 2019
MelodyVR doubles down on Good Morning America partnership
British virtual reality startup MelodyVR latest move is using music to push itself deeper into the world of mainstream TV. It has extended its deal with the ABC network in the US and its ‘Good Morning America’...
November 7, 2019
Amazon invites brands to test audio ads in free music service
Amazon launched its ad-supported music-streaming tier in April, initially in the US, but details of its plans for that advertising haven’t been talked about much. Now Advertising Age has bagged a copy of Amazon’s pitch...
July 25, 2019
Chemical Brothers create ‘fastest remix’ for Formula 1
The Chemical Brothers have a new track out today, called ‘We’ve Got To Try’, which is marvellous. But the veteran dance duo also released another track this week called ‘WGTT15000BPM F1 NEEEUM MIX’ that’s more...
March 8, 2019
Pepsi India on board for Now United marketing campaign
Have you been following the latest project from management mogul Simon Fuller? It’s called Now United, and is a 14-strong pop band with members drawn from across the world: India, Brazil, Finland, Senegal and the Philippines...
November 26, 2018