Tag: brands

British music industry body the BPI has a new partner: hi-fi maker Bowers & Wilkins, with a three-year deal for the latter to be involved in events and other campaigns. B&W will be a key backer for the Hyundai Mercury...

Sure, you may like round-the-clock streams of lo-fi hip-hop on YouTube from channels like ChilledCow and Chillhop Music, but wouldn't it be nice if their animated backgrounds were more branded? And in fact, wouldn't the...

The new Katy Perry album comes out tomorrow (28 August) and 'Smile' will be accompanied by its own promotional game. It's a partnership with computing brand Dell – or rather, with its high-end gaming sub-brand Alienware. The...

We wrote about the early success of new console and PC game Fall Guys earlier this month: an online multiplayer game where bouncy Minions-like characters bimble their way through obstacle courses and mini-games. It’s...

The Covid-elongated European football season isn't over just yet: the next three weeks will see the Champions League and Europa League tournaments play out their remaining rounds. Now one of football body UEFA's key sponsorship...

We wrote last month about the launch of a ‘Stop Hate for Profit‘ campaign encouraging brands to pause their advertising on Facebook and Instagram, in protest at Facebook’s policies around hate speech and...

Vevo has (understandably, given its business) spent a lot of time thinking hard about how music videos are watched online – the ‘growth hack the music video’ talk by exec Greg Duffy was one of the highlights...

Streaming service Mixcloud has launched its own in-house brand consultancy, Loud. It will be headed up by founding partners Kazim Rashid and Ben Lawrence. Rashid is a visual artist and was previously head of UK marketing...

Fans of brandspeak will find much to enjoy in financial firm Mastercard’s latest press release. In a nutshell, the company has commissioned and released its first music single, a track called ‘Merry Go Round’ by Swedish...

“Oh Lord, won’t you buy me a Mercedes Benz?” sang Janis Joplin in 1970. “My friends all drive Porsches, I must make amends.” Half a century on, instead of wishing for luxury automative brands to fall out of...

We have several favourite sentences from the announcement of Spotify’s latest brand partnership, with Tic Tac. “The unique event series employs Spotify's streaming intelligence to target consumers who exemplify the...

British virtual reality startup MelodyVR latest move is using music to push itself deeper into the world of mainstream TV. It has extended its deal with the ABC network in the US and its ‘Good Morning America’...