BPI inks three-year deal with hi-fi brand Bowers & Wilkins
British music industry body the BPI has a new partner: hi-fi maker Bowers & Wilkins, with a three-year deal for the latter to be involved in events and other campaigns. B&W will be a key backer for the Hyundai Mercury...
September 18, 2020
The latest player in the lo-fi hip-hop YouTube game is… Pepsi
Sure, you may like round-the-clock streams of lo-fi hip-hop on YouTube from channels like ChilledCow and Chillhop Music, but wouldn't it be nice if their animated backgrounds were more branded? And in fact, wouldn't the...
September 18, 2020
Katy Perry’s ‘Smile’ album comes with its own video game
The new Katy Perry album comes out tomorrow (28 August) and 'Smile' will be accompanied by its own promotional game. It's a partnership with computing brand Dell – or rather, with its high-end gaming sub-brand Alienware. The...
August 27, 2020
Fall Guys launches ‘battle of the brands’ for in-game promo
We wrote about the early success of new console and PC game Fall Guys earlier this month: an online multiplayer game where bouncy Minions-like characters bimble their way through obstacle courses and mini-games. It’s...
August 18, 2020
Defected Records and Heineken get ready for a football party
The Covid-elongated European football season isn't over just yet: the next three weeks will see the Champions League and Europa League tournaments play out their remaining rounds. Now one of football body UEFA's key sponsorship...
August 6, 2020
More than 400 brands are boycotting Facebook ads this month
We wrote last month about the launch of a ‘Stop Hate for Profit‘ campaign encouraging brands to pause their advertising on Facebook and Instagram, in protest at Facebook’s policies around hate speech and...
July 2, 2020
Brands resonate most with music video viewers says Vevo
Vevo has (understandably, given its business) spent a lot of time thinking hard about how music videos are watched online – the ‘growth hack the music video’ talk by exec Greg Duffy was one of the highlights...
March 13, 2020
Mixcloud launches Loud, a new in-house brand consultancy
Streaming service Mixcloud has launched its own in-house brand consultancy, Loud. It will be headed up by founding partners Kazim Rashid and Ben Lawrence. Rashid is a visual artist and was previously head of UK marketing...
January 23, 2020
Mastercard is releasing its first single: Merry Go Round
Fans of brandspeak will find much to enjoy in financial firm Mastercard’s latest press release. In a nutshell, the company has commissioned and released its first music single, a track called ‘Merry Go Round’ by Swedish...
January 8, 2020
The Weeknd becomes face and sound of luxury electric car ad
“Oh Lord, won’t you buy me a Mercedes Benz?” sang Janis Joplin in 1970. “My friends all drive Porsches, I must make amends.” Half a century on, instead of wishing for luxury automative brands to fall out of...
December 2, 2019
Tic Tac and Spotify team up for minty-fresh concerts series
We have several favourite sentences from the announcement of Spotify’s latest brand partnership, with Tic Tac. “The unique event series employs Spotify's streaming intelligence to target consumers who exemplify the...
November 22, 2019