Spotify launches vodka-backed podcast series Ebb & Flow
Spotify’s push into podcasts continues with the launch of Ebb & Flow, a ‘branded original’ podcast focusing on hip-hop and R&B. Hosted by DJ Jasmine Solano, it promises to focus on “the hustlers, dreamers and...
August 21, 2018
Kylie Jenner earns *how much* for a sponsored Instagram post?
There have been quite a few fanciful studies in recent times claiming to have estimated the amount celebrities are ‘worth’ on Instagram, based on their number of followers and how much that might be worth *if* they were...
July 31, 2018
Snapchat finally wants to connect influencers with brands
Snap, Inc had an arm’s-length policy regarding social stars on Snapchat for a long time, with a strong sense that the company was eager for brands to spend money on its ad units rather than on influencer marketing that...
July 27, 2018
Spotify’s Danielle Lee talks brands, audio and diverse recruitment
“Music data, I think, is really unique. We really believe that we can extract unique insights based on how you stream. You can understand habits. You can understand moods, mindsets, tastes. And you can start to predict...
June 27, 2018
St. Vincent talks live music: ‘People want transcendence’
This year's Cannes Lions conference has featured a succession of artists talking about their creative processes and the wider culture. After earlier sessions featuring Vic Mensa and Jax Jones, this afternoon's program closed...
June 21, 2018
Jax Jones: ‘Creativity is a constant exercise. It’s a muscle that you train’
Universal Music Group's global head of new business Olivier Robert-Murphy was joined by artist Jax Jones at the Cannes Lions conference today, for a session titled 'Re-humanising the Creative Process' focused on how brands...
June 21, 2018
Vic Mensa on hip hop and brands: ‘Nobody likes those #ad posts on Instagram!’
Streaming has helped to make hip-hop the most popular recorded-music genre in the US, according to industry-tracker Nielsen. A panel at the Cannes Lions conference today explored what this means for brands, who are mulling...
June 21, 2018
Citi CMO Jennifer Breithaupt: ‘We work with over 1,500 artists, and we sell a ton of stuff’
There’s an ignoble history of dodgy ‘brands and music’ sessions at industry conferences: long on ‘it’s not just about a big cheque’ and ‘it’s all about authenticity’ babble, but rather shorter on genuine...
June 5, 2018
Spotify and Smirnoff launch ‘unconscious gender bias’ campaign
Like us, you’ve probably been wondering when a prominent vodka brand would weigh in to 2018’s music-industry debates around diversity and inclusion. Congrats if you had ‘early March’ in the sweepstake: Smirnoff...
March 6, 2018
Jaguar Land Rover hiring engineers via Gorillaz app
We, like many labels, have often pondered the question of why a music fan would download and use a standalone app – even from their favourite artist. Until today, the answer ‘to get an engineering job at Jaguar Land...
June 20, 2017
Esports is exploding: here’s how the music industry can get involved
This guest column comes from Mathieu Lacrouts, co-founder and CEO of esports advertising agency Hurrah: Gamers have always had a competitive spirit. From the very beginning they enjoyed fighting with friends over Pong. The...
June 13, 2017