Amazon invites brands to test audio ads in free music service
Amazon launched its ad-supported music-streaming tier in April, initially in the US, but details of its plans for that advertising haven’t been talked about much. Now Advertising Age has bagged a copy of Amazon’s pitch...
July 25, 2019
Chemical Brothers create ‘fastest remix’ for Formula 1
The Chemical Brothers have a new track out today, called ‘We’ve Got To Try’, which is marvellous. But the veteran dance duo also released another track this week called ‘WGTT15000BPM F1 NEEEUM MIX’ that’s more...
March 8, 2019
Pepsi India on board for Now United marketing campaign
Have you been following the latest project from management mogul Simon Fuller? It’s called Now United, and is a 14-strong pop band with members drawn from across the world: India, Brazil, Finland, Senegal and the Philippines...
November 26, 2018
Spotify launches vodka-backed podcast series Ebb & Flow
Spotify’s push into podcasts continues with the launch of Ebb & Flow, a ‘branded original’ podcast focusing on hip-hop and R&B. Hosted by DJ Jasmine Solano, it promises to focus on “the hustlers, dreamers...
August 21, 2018
Kylie Jenner earns *how much* for a sponsored Instagram post?
There have been quite a few fanciful studies in recent times claiming to have estimated the amount celebrities are ‘worth’ on Instagram, based on their number of followers and how much that might be worth *if* they were...
July 31, 2018
Snapchat finally wants to connect influencers with brands
Snap, Inc had an arm’s-length policy regarding social stars on Snapchat for a long time, with a strong sense that the company was eager for brands to spend money on its ad units rather than on influencer marketing that...
July 27, 2018
Spotify’s Danielle Lee talks brands, audio and diverse recruitment
“Music data, I think, is really unique. We really believe that we can extract unique insights based on how you stream. You can understand habits. You can understand moods, mindsets, tastes. And you can start to predict...
June 27, 2018
St. Vincent talks live music: ‘People want transcendence’
This year's Cannes Lions conference has featured a succession of artists talking about their creative processes and the wider culture. After earlier sessions featuring Vic Mensa and Jax Jones, this afternoon's program closed...
June 21, 2018
Jax Jones: ‘Creativity is a constant exercise. It’s a muscle that you train’
Universal Music Group's global head of new business Olivier Robert-Murphy was joined by artist Jax Jones at the Cannes Lions conference today, for a session titled 'Re-humanising the Creative Process' focused on how brands...
June 21, 2018
Vic Mensa on hip hop and brands: ‘Nobody likes those #ad posts on Instagram!’
Streaming has helped to make hip-hop the most popular recorded-music genre in the US, according to industry-tracker Nielsen. A panel at the Cannes Lions conference today explored what this means for brands, who are mulling...
June 21, 2018
Citi CMO Jennifer Breithaupt: ‘We work with over 1,500 artists, and we sell a ton of stuff’
There’s an ignoble history of dodgy ‘brands and music’ sessions at industry conferences: long on ‘it’s not just about a big cheque’ and ‘it’s all about authenticity’ babble, but rather shorter on genuine...
June 5, 2018
Spotify and Smirnoff launch ‘unconscious gender bias’ campaign
Like us, you’ve probably been wondering when a prominent vodka brand would weigh in to 2018’s music-industry debates around diversity and inclusion. Congrats if you had ‘early March’ in the sweepstake: Smirnoff...
March 6, 2018