Brands resonate most with music video viewers says Vevo
Vevo has (understandably, given its business) spent a lot of time thinking hard about how music videos are watched online – the ‘growth hack the music video’ talk by exec Greg Duffy was one of the highlights...
March 13, 2020
Mixcloud launches Loud, a new in-house brand consultancy
Streaming service Mixcloud has launched its own in-house brand consultancy, Loud. It will be headed up by founding partners Kazim Rashid and Ben Lawrence. Rashid is a visual artist and was previously head of UK marketing...
January 23, 2020
Mastercard is releasing its first single: Merry Go Round
Fans of brandspeak will find much to enjoy in financial firm Mastercard’s latest press release. In a nutshell, the company has commissioned and released its first music single, a track called ‘Merry Go Round’ by Swedish...
January 8, 2020
The Weeknd becomes face and sound of luxury electric car ad
“Oh Lord, won’t you buy me a Mercedes Benz?” sang Janis Joplin in 1970. “My friends all drive Porsches, I must make amends.” Half a century on, instead of wishing for luxury automative brands to fall out of...
December 2, 2019
Tic Tac and Spotify team up for minty-fresh concerts series
We have several favourite sentences from the announcement of Spotify’s latest brand partnership, with Tic Tac. “The unique event series employs Spotify's streaming intelligence to target consumers who exemplify the...
November 22, 2019
MelodyVR doubles down on Good Morning America partnership
British virtual reality startup MelodyVR latest move is using music to push itself deeper into the world of mainstream TV. It has extended its deal with the ABC network in the US and its ‘Good Morning America’...
November 7, 2019
Amazon invites brands to test audio ads in free music service
Amazon launched its ad-supported music-streaming tier in April, initially in the US, but details of its plans for that advertising haven’t been talked about much. Now Advertising Age has bagged a copy of Amazon’s pitch...
July 25, 2019
Chemical Brothers create ‘fastest remix’ for Formula 1
The Chemical Brothers have a new track out today, called ‘We’ve Got To Try’, which is marvellous. But the veteran dance duo also released another track this week called ‘WGTT15000BPM F1 NEEEUM MIX’ that’s more...
March 8, 2019
Pepsi India on board for Now United marketing campaign
Have you been following the latest project from management mogul Simon Fuller? It’s called Now United, and is a 14-strong pop band with members drawn from across the world: India, Brazil, Finland, Senegal and the Philippines...
November 26, 2018
Spotify launches vodka-backed podcast series Ebb & Flow
Spotify’s push into podcasts continues with the launch of Ebb & Flow, a ‘branded original’ podcast focusing on hip-hop and R&B. Hosted by DJ Jasmine Solano, it promises to focus on “the hustlers, dreamers...
August 21, 2018
Kylie Jenner earns *how much* for a sponsored Instagram post?
There have been quite a few fanciful studies in recent times claiming to have estimated the amount celebrities are ‘worth’ on Instagram, based on their number of followers and how much that might be worth *if* they were...
July 31, 2018
Snapchat finally wants to connect influencers with brands
Snap, Inc had an arm’s-length policy regarding social stars on Snapchat for a long time, with a strong sense that the company was eager for brands to spend money on its ad units rather than on influencer marketing that...
July 27, 2018