Tag: brands

There are significant concerns about the impact that economic recessions around the world may have on paid music subscriptions.

Launched last year as a pilot program, it’s now essentially an artist incubator being run with distributor UnitedMasters.

When social media companies sign music licensing deals covering user-generated content, those users do NOT include brands.

The new brand promo is being released on Spotify (and then other streaming platforms afterwards) for free.

Two announcements from Universal Music Group to report on today. First, it has expanded its licensing deal with streaming service Audiomack.

Live shows make us feel good. They’re a time to hang with our friends, discover new artists or lose ourselves on a dance floor. We’re on a mission to bring all of this to more fans, more often – and this is where you...

Coca-Cola has been involved in music for a long time, from the obvious ad syncs to beat-making tools and full-blown branded music services.

An enduring theme of Music Ally's coverage of whizzy new technologies: if an artist or label wants to explore them without blowing their entire marketing budget.

Deezer has launched its latest feature for brands: the ability to sponsor its curated (editorial) playlists. They can now pay to have their image splashed across any playlist’s header, along with a link to their website...

Lead: Experiential brand activations in a non-live world – Creating effective brand activations has never been easy – but there was one basic starting point: find an event with lots of people, and connect with them....

British music industry body the BPI has a new partner: hi-fi maker Bowers & Wilkins, with a three-year deal for the latter to be involved in events and other campaigns. B&W will be a key backer for the Hyundai Mercury...

Sure, you may like round-the-clock streams of lo-fi hip-hop on YouTube from channels like ChilledCow and Chillhop Music, but wouldn't it be nice if their animated backgrounds were more branded? And in fact, wouldn't the...