Tag: brands

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Spotify launches vodka-backed podcast series Ebb & Flow

Spotify’s push into podcasts continues with the launch of Ebb & Flow, a ‘branded original’ podcast focusing on hip-hop and R&B. Hosted by DJ Jasmine Solano, it promises to focus on “the hustlers, dreamers and...
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Kylie Jenner earns *how much* for a sponsored Instagram post?

There have been quite a few fanciful studies in recent times claiming to have estimated the amount celebrities are ‘worth’ on Instagram, based on their number of followers and how much that might be worth *if* they were...
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Snapchat finally wants to connect influencers with brands

Snap, Inc had an arm’s-length policy regarding social stars on Snapchat for a long time, with a strong sense that the company was eager for brands to spend money on its ad units rather than on influencer marketing that...
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Spotify’s Danielle Lee talks brands, audio and diverse recruitment

“Music data, I think, is really unique. We really believe that we can extract unique insights based on how you stream. You can understand habits. You can understand moods, mindsets, tastes. And you can start to predict...
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St. Vincent talks live music: ‘People want transcendence’

This year's Cannes Lions conference has featured a succession of artists talking about their creative processes and the wider culture. After earlier sessions featuring Vic Mensa and Jax Jones, this afternoon's program closed...
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Jax Jones: ‘Creativity is a constant exercise. It’s a muscle that you train’

Universal Music Group's global head of new business Olivier Robert-Murphy was joined by artist Jax Jones at the Cannes Lions conference today, for a session titled 'Re-humanising the Creative Process' focused on how brands...
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Vic Mensa on hip hop and brands: ‘Nobody likes those #ad posts on Instagram!’

Streaming has helped to make hip-hop the most popular recorded-music genre in the US, according to industry-tracker Nielsen. A panel at the Cannes Lions conference today explored what this means for brands, who are mulling...
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Citi CMO Jennifer Breithaupt: ‘We work with over 1,500 artists, and we sell a ton of stuff’

There’s an ignoble history of dodgy ‘brands and music’ sessions at industry conferences: long on ‘it’s not just about a big cheque’ and ‘it’s all about authenticity’ babble, but rather shorter on genuine...
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Spotify and Smirnoff launch ‘unconscious gender bias’ campaign

Like us, you’ve probably been wondering when a prominent vodka brand would weigh in to 2018’s music-industry debates around diversity and inclusion. Congrats if you had ‘early March’ in the sweepstake: Smirnoff...
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Jaguar Land Rover hiring engineers via Gorillaz app

We, like many labels, have often pondered the question of why a music fan would download and use a standalone app – even from their favourite artist. Until today, the answer ‘to get an engineering job at Jaguar Land...
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Esports is exploding: here’s how the music industry can get involved

This guest column comes from Mathieu Lacrouts, co-founder and CEO of esports advertising agency Hurrah: Gamers have always had a competitive spirit. From the very beginning they enjoyed fighting with friends over Pong. The...
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Shazam goes deeper with its augmented reality tech

Shazam is no newcomer to the augmented reality (AR) space: it might not have any Pokémon to catch, but its visual-recognition features launched in 2015. Since then, brands and artists alike have been able to make posters,...