Tag: brands

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Brands survey hints at recession silver lining for ad-supported music

There are significant concerns about the impact that economic recessions around the world may have on paid music subscriptions.
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Pepsi follows Coca-Cola with new emerging artists initiative

Launched last year as a pilot program, it’s now essentially an artist incubator being run with distributor UnitedMasters.
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Brands be warned: TikTok’s UGC music licences don’t include you

When social media companies sign music licensing deals covering user-generated content, those users do NOT include brands.
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Mastercard teams up with Beatclub for ‘Priceless’ album

The new brand promo is being released on Spotify (and then other streaming platforms afterwards) for free.
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UMG expands Audiomack deal and debuts UMusic Media Network

Two announcements from Universal Music Group to report on today. First, it has expanded its licensing deal with streaming service Audiomack.
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Head of Brand / Commercial Partnerships – DICE – London

Live shows make us feel good. They’re a time to hang with our friends, discover new artists or lose ourselves on a dance floor. We’re on a mission to bring all of this to more fans, more often – and this is where you...
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Coca-Cola is taking its Coke Studio music initiative global

Coca-Cola has been involved in music for a long time, from the obvious ad syncs to beat-making tools and full-blown branded music services.
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Samsung to bring Charli XCX to Roblox for virtual concert

An enduring theme of Music Ally's coverage of whizzy new technologies: if an artist or label wants to explore them without blowing their entire marketing budget.
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Deezer starts letting brands sponsor its editorial playlists

Deezer has launched its latest feature for brands: the ability to sponsor its curated (editorial) playlists. They can now pay to have their image splashed across any playlist’s header, along with a link to their website...
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Sandbox Issue 263: A brand new experience: creating activations that connect in a non-live world

Lead: Experiential brand activations in a non-live world – Creating effective brand activations has never been easy – but there was one basic starting point: find an event with lots of people, and connect with them....
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BPI inks three-year deal with hi-fi brand Bowers & Wilkins

British music industry body the BPI has a new partner: hi-fi maker Bowers & Wilkins, with a three-year deal for the latter to be involved in events and other campaigns. B&W will be a key backer for the Hyundai Mercury...
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The latest player in the lo-fi hip-hop YouTube game is… Pepsi

Sure, you may like round-the-clock streams of lo-fi hip-hop on YouTube from channels like ChilledCow and Chillhop Music, but wouldn't it be nice if their animated backgrounds were more branded? And in fact, wouldn't the...