Deezer starts letting brands sponsor its editorial playlists
Deezer has launched its latest feature for brands: the ability to sponsor its curated (editorial) playlists. They can now pay to have their image splashed across any playlist’s header, along with a link to their website...
January 8, 2021
Sandbox Issue 263: A brand new experience: creating activations that connect in a non-live world
Lead: Experiential brand activations in a non-live world – Creating effective brand activations has never been easy – but there was one basic starting point: find an event with lots of people, and connect with them....
October 28, 2020
BPI inks three-year deal with hi-fi brand Bowers & Wilkins
British music industry body the BPI has a new partner: hi-fi maker Bowers & Wilkins, with a three-year deal for the latter to be involved in events and other campaigns. B&W will be a key backer for the Hyundai Mercury...
September 18, 2020
The latest player in the lo-fi hip-hop YouTube game is… Pepsi
Sure, you may like round-the-clock streams of lo-fi hip-hop on YouTube from channels like ChilledCow and Chillhop Music, but wouldn't it be nice if their animated backgrounds were more branded? And in fact, wouldn't the...
September 18, 2020
Katy Perry’s ‘Smile’ album comes with its own video game
The new Katy Perry album comes out tomorrow (28 August) and 'Smile' will be accompanied by its own promotional game. It's a partnership with computing brand Dell – or rather, with its high-end gaming sub-brand Alienware. The...
August 27, 2020
Fall Guys launches ‘battle of the brands’ for in-game promo
We wrote about the early success of new console and PC game Fall Guys earlier this month: an online multiplayer game where bouncy Minions-like characters bimble their way through obstacle courses and mini-games. It’s...
August 18, 2020
Defected Records and Heineken get ready for a football party
The Covid-elongated European football season isn't over just yet: the next three weeks will see the Champions League and Europa League tournaments play out their remaining rounds. Now one of football body UEFA's key sponsorship...
August 6, 2020
More than 400 brands are boycotting Facebook ads this month
We wrote last month about the launch of a ‘Stop Hate for Profit‘ campaign encouraging brands to pause their advertising on Facebook and Instagram, in protest at Facebook’s policies around hate speech and...
July 2, 2020
Brands resonate most with music video viewers says Vevo
Vevo has (understandably, given its business) spent a lot of time thinking hard about how music videos are watched online – the ‘growth hack the music video’ talk by exec Greg Duffy was one of the highlights...
March 13, 2020
Mixcloud launches Loud, a new in-house brand consultancy
Streaming service Mixcloud has launched its own in-house brand consultancy, Loud. It will be headed up by founding partners Kazim Rashid and Ben Lawrence. Rashid is a visual artist and was previously head of UK marketing...
January 23, 2020
Mastercard is releasing its first single: Merry Go Round
Fans of brandspeak will find much to enjoy in financial firm Mastercard’s latest press release. In a nutshell, the company has commissioned and released its first music single, a track called ‘Merry Go Round’ by Swedish...
January 8, 2020