Jax Jones: ‘Creativity is a constant exercise. It’s a muscle that you train’
Universal Music Group's global head of new business Olivier Robert-Murphy was joined by artist Jax Jones at the Cannes Lions conference today, for a session titled 'Re-humanising the Creative Process' focused on how brands...
June 21, 2018
Vic Mensa on hip hop and brands: ‘Nobody likes those #ad posts on Instagram!’
Streaming has helped to make hip-hop the most popular recorded-music genre in the US, according to industry-tracker Nielsen. A panel at the Cannes Lions conference today explored what this means for brands, who are mulling...
June 21, 2018
Citi CMO Jennifer Breithaupt: ‘We work with over 1,500 artists, and we sell a ton of stuff’
There’s an ignoble history of dodgy ‘brands and music’ sessions at industry conferences: long on ‘it’s not just about a big cheque’ and ‘it’s all about authenticity’ babble, but rather shorter on genuine...
June 5, 2018
Spotify and Smirnoff launch ‘unconscious gender bias’ campaign
Like us, you’ve probably been wondering when a prominent vodka brand would weigh in to 2018’s music-industry debates around diversity and inclusion. Congrats if you had ‘early March’ in the sweepstake: Smirnoff...
March 6, 2018
Jaguar Land Rover hiring engineers via Gorillaz app
We, like many labels, have often pondered the question of why a music fan would download and use a standalone app – even from their favourite artist. Until today, the answer ‘to get an engineering job at Jaguar Land...
June 20, 2017
Esports is exploding: here’s how the music industry can get involved
This guest column comes from Mathieu Lacrouts, co-founder and CEO of esports advertising agency Hurrah: Gamers have always had a competitive spirit. From the very beginning they enjoyed fighting with friends over Pong. The...
June 13, 2017
Shazam goes deeper with its augmented reality tech
Shazam is no newcomer to the augmented reality (AR) space: it might not have any Pokémon to catch, but its visual-recognition features launched in 2015. Since then, brands and artists alike have been able to make posters,...
March 7, 2017
Universal Music talks brands: ‘If you’re listening to the Rolling Stones, you’re drinking Coca-Cola not Pepsi’
In 2017 there is much more to brands and music than lucrative endorsement deals for top-tier artists. In some emerging markets, some labels now make more money from brand partnerships than from sales or streams. How are...
January 24, 2017
Deezer doubles down on football with Manchester United deal
Football has become a new string for Deezer’s bow in the last year, thanks to its addition of live audio commentary and podcasts in some of its key markets. Now the streaming service is expanding that with a high-profile...
December 13, 2016
YouTube buys FameBit to connect creators with brands
Music rightsholders are continuing their efforts to squeeze greater per-stream payouts out of YouTube, but in the wider world of YouTubers, the real money has been in brand partnerships for some time now. From vloggers...
October 12, 2016
LoveLive talks branded content, music and virtual reality
“Sports rights are very easy to deal with: they’re federated. And of course, music rights as we know are a clusterfuck. That has traditionally been offputting for brands.” Richard Cohen, CEO of video agency LoveLive,...
October 7, 2016
Burberry tops rankings in FTSE 100 social-media report
Social media firm Battenhall has published a report ranking the companies on the FTSE 100 index for their social media usage. It claims that fashion brand Burberry is the top firm for the fourth year in a row, but that...
September 12, 2016