Tag: brands

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Campaigns: Kygo goes Shazam – Samdbox 156

Here comes another piggyback ride. Kygo has been teasing the public with singles and remixes since 2013, building a steady buzz ahead of his debut album, Cloud Nine. Now in the run up to its release on May 13th, he’s...
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Twitter opening up its Moments feature to all

Twitter launched Moments earlier in the year as a way for the social network to “collect and curate” tweets around certain topics, from big sports and entertainment events to breaking news stories.
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Brand Aid Part 2 – Sandbox 160

In part two of sandbox’s investigation into bands, brands and digital marketing, we look at the role that labels can play in securing the right partnership deals, as well as looking at some of the best and worst brand marriages.
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Brand Aid Part 1 – Sandbox 159

Brand partnerships used to be straightforward for musicians. But with the steady march of digital, these deals can include anything from app sponsorship to VR. Over the next two sandboxes, we will examine where brand partnerships...
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Hit or hype? Inside the Broken Witt Rebels campaign

Jobriath in the 1970s; Sigue Sigue Sputnik in the 1980s; both Fischerspooner and Sandi Thom in the early 2000s. The music industry has occasionally dabbled in monumental hype-building exercises to break a new act by throwing...
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Media agency MEC trying to make Broken Witt Rebels stars

It started with music marketer Darren Hemmings wondering on Facebook why an unknown band called Broken Witt Rebels were getting “massive billboards” in the UK, with no obvious label backing them. When a reply suggested...
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Brands and music: ‘We know millennials are logo-averse…’ (#midem)

We've seen plenty of music-industry conference sessions about brands and music, but they're usually focused on deals with individual artists. At the Midem conference today, a session looked at other kinds of partnerships,...
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Here’s why you shouldn’t use Minecraft to market music

Minecraft may be one of the most popular games in the world right now, but labels planning to use it for marketing purposes should back off. At least, that’s what the game’s creator Mojang says, in a blog post warning...
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SoundCloud Go launches in UK: ‘less of a spreadsheet and more of a Snapchat’

SoundCloud is launching its SoundCloud Go subscription tier in the UK and Ireland today. They are the second and third countries to get the new premium tier, which launched in the US in March. SoundCloud is also introducing...
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Universal to launch music service with watchmaker

Universal Music’s latest partnership with a brand has a touch of luxury: it’s Swiss watchmaker Raymond Weil. UMG has created a digital music service for the company, which includes an online radio station streaming...
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Music strategy and the consumer journey (guest column)

This guest post comes from Eric Sheinkop, founder of Music Dealers: Story, according to Merriam Webster, is an account of incidents or events. According to dictionary.com, this is a narrative, either true or fictitious,...
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Target chuffed with live Gwen Stefani music video

One of the most buzzed-about moments in the Grammy Awards last weekend happened in a commercial break: a four-minute live video from Gwen Stefani for her single ‘Make Me Like You’ – as in filmed and broadcast live –...