Campaigns: Kygo goes Shazam – Samdbox 156
Here comes another piggyback ride. Kygo has been teasing the public with singles and remixes since 2013, building a steady buzz ahead of his debut album, Cloud Nine. Now in the run up to its release on May 13th, he’s...
August 18, 2016
Twitter opening up its Moments feature to all
Twitter launched Moments earlier in the year as a way for the social network to “collect and curate” tweets around certain topics, from big sports and entertainment events to breaking news stories.
August 10, 2016
Brand Aid Part 2 – Sandbox 160
In part two of sandbox’s investigation into bands, brands and digital marketing, we look at the role that labels can play in securing the right partnership deals, as well as looking at some of the best and worst brand marriages.
August 9, 2016
Brand Aid Part 1 – Sandbox 159
Brand partnerships used to be straightforward for musicians. But with the steady march of digital, these deals can include anything from app sponsorship to VR. Over the next two sandboxes, we will examine where brand partnerships...
August 9, 2016
Hit or hype? Inside the Broken Witt Rebels campaign
Jobriath in the 1970s; Sigue Sigue Sputnik in the 1980s; both Fischerspooner and Sandi Thom in the early 2000s. The music industry has occasionally dabbled in monumental hype-building exercises to break a new act by throwing...
July 14, 2016
Media agency MEC trying to make Broken Witt Rebels stars
It started with music marketer Darren Hemmings wondering on Facebook why an unknown band called Broken Witt Rebels were getting “massive billboards” in the UK, with no obvious label backing them. When a reply suggested...
June 14, 2016
Brands and music: ‘We know millennials are logo-averse…’ (#midem)
We've seen plenty of music-industry conference sessions about brands and music, but they're usually focused on deals with individual artists. At the Midem conference today, a session looked at other kinds of partnerships,...
June 5, 2016
Here’s why you shouldn’t use Minecraft to market music
Minecraft may be one of the most popular games in the world right now, but labels planning to use it for marketing purposes should back off. At least, that’s what the game’s creator Mojang says, in a blog post warning...
June 1, 2016
SoundCloud Go launches in UK: ‘less of a spreadsheet and more of a Snapchat’
SoundCloud is launching its SoundCloud Go subscription tier in the UK and Ireland today. They are the second and third countries to get the new premium tier, which launched in the US in March. SoundCloud is also introducing...
May 3, 2016
Universal to launch music service with watchmaker
Universal Music’s latest partnership with a brand has a touch of luxury: it’s Swiss watchmaker Raymond Weil. UMG has created a digital music service for the company, which includes an online radio station streaming...
March 21, 2016
Music strategy and the consumer journey (guest column)
This guest post comes from Eric Sheinkop, founder of Music Dealers: Story, according to Merriam Webster, is an account of incidents or events. According to dictionary.com, this is a narrative, either true or fictitious,...
March 18, 2016