Tag: brands

Read More

Report claims Team Adele pitched Apple on $30m tour sponsorship

The New York Post carried a pair of intriguing stories about the return of Adele yesterday, including the claim that talent agency WME pitched Apple a $30m tour sponsorship on her behalf. The newspaper also claimed that...
Read More

A&R app Feels Music launches contest with fashion brand

Feels Music has hit on an interesting way to discover new artists: an A&R app that encourages them to upload their music in order to bag a label, publishing and/or management deal. The company is working with Metropolis...
Read More

The Weeknd launches virtual reality video on YouTube

The Weeknd’s new video may be “presented by Apple Music” but it’s available on a competing platform: YouTube. In fact, ‘The Hills Remix featuring Eminem’ is a 360-degree virtual reality video designed to be...
Read More

Apple Music gets first channel from a global brand: Burberry

Fashion brand Burberry is launching a channel on Apple Music, becoming the first global brand to turn curator on the recently-launched music-streaming service. Burberry's channel will focus on "collaborations with emerging...
Read More

HTC taps Spotify for playlists to match people’s… selfies?

Yeah, selfies. This is In No Way a marketing gimmick for smartphone maker HTC, although full credit to Spotify for taking the opportunity to put its service in front of (potentially) millions of new phone buyers. Those people...
Read More

Rdio courts brands with Promoted Music Experiences

Native advertising has been all the rage for some time in brandland, from sponsored BuzzFeed listicles to branded Vice videos. The streaming music world has been thinking about how to get brands to pay for ads that don’t...
Read More

American Express launches standalone Unstaged app

American Express has launched a standalone mobile app for its Unstaged music initiative. Released as a free download for iOS and Android devices, the app provides streams of concerts by the likes of Arcade Fire, Coldplay...
Read More

Mixcloud talks radio, discovery and live expansion (interview)

What is Mixcloud in 2015? It’s a streaming-audio service with 12m monthly listeners, 1m of whom are uploading DJ sets and radio shows to swell a catalogue that’s already 8m shows strong. It’s a company growing beyond...
Read More

will.i.am does something with cars for some reason

Leather glove apologist will.i.am is well known for his huge love of both technology and being ridiculous. Beautifully he has married both of these interests together in a great piece of #marketing and #content for the Lexus...
Read More

Twitter buys ‘Niche’ agency to connect brands and creators

Have you heard of Niche? Twitter certainly has: it’s bought the company for a reported $30m. But what is it? Twitter describes it as “a provider of software, community and monetisation services for the growing creative...
Read More

This week’s Sandbox Report: Brands, Goldfrapp, FanSparks and more

The lead feature in our Sandbox digital music marketing report this week looks at how brands are working with the likes of Spotify,
Read More

Music Ally Sandbox 102 – Platform and Function

Lead: As the brands and music world gets more crowded, standing out becomes exponentially harder. This is where digital music platforms are hoping to step in and offer something more engaging than a standard endorsement deal....