Universal to launch music service with watchmaker
Universal Music’s latest partnership with a brand has a touch of luxury: it’s Swiss watchmaker Raymond Weil. UMG has created a digital music service for the company, which includes an online radio station streaming...
March 21, 2016
Music strategy and the consumer journey (guest column)
This guest post comes from Eric Sheinkop, founder of Music Dealers: Story, according to Merriam Webster, is an account of incidents or events. According to dictionary.com, this is a narrative, either true or fictitious,...
March 18, 2016
Target chuffed with live Gwen Stefani music video
One of the most buzzed-about moments in the Grammy Awards last weekend happened in a commercial break: a four-minute live video from Gwen Stefani for her single ‘Make Me Like You’ – as in filmed and broadcast live –...
February 23, 2016
Snapchat tipped to introduce Discover subscriptions
Snapchat hasn’t completely given up on its Discover section, despite recent reports on the booming popularity of a different feature, Snapchat Stories. Recode reported on Friday that Snapchat is planning to add a way...
February 15, 2016
Rihanna launches AntiDiary promo site with Samsung
People have been predicting that Rihanna’s new album will be a “surprise” release for so long now, we wonder if it’s actual release will be surprising at all. The Guardian reported yesterday that ‘Anti’ may...
November 24, 2015
Report claims Team Adele pitched Apple on $30m tour sponsorship
The New York Post carried a pair of intriguing stories about the return of Adele yesterday, including the claim that talent agency WME pitched Apple a $30m tour sponsorship on her behalf. The newspaper also claimed that...
October 30, 2015
A&R app Feels Music launches contest with fashion brand
Feels Music has hit on an interesting way to discover new artists: an A&R app that encourages them to upload their music in order to bag a label, publishing and/or management deal. The company is working with Metropolis...
October 29, 2015
The Weeknd launches virtual reality video on YouTube
The Weeknd’s new video may be “presented by Apple Music” but it’s available on a competing platform: YouTube. In fact, ‘The Hills Remix featuring Eminem’ is a 360-degree virtual reality video designed to be...
October 23, 2015
Apple Music gets first channel from a global brand: Burberry
Fashion brand Burberry is launching a channel on Apple Music, becoming the first global brand to turn curator on the recently-launched music-streaming service. Burberry's channel will focus on "collaborations with emerging...
September 15, 2015
HTC taps Spotify for playlists to match people’s… selfies?
Yeah, selfies. This is In No Way a marketing gimmick for smartphone maker HTC, although full credit to Spotify for taking the opportunity to put its service in front of (potentially) millions of new phone buyers. Those people...
September 11, 2015
Rdio courts brands with Promoted Music Experiences
Native advertising has been all the rage for some time in brandland, from sponsored BuzzFeed listicles to branded Vice videos. The streaming music world has been thinking about how to get brands to pay for ads that don’t...
August 27, 2015