Report claims Team Adele pitched Apple on $30m tour sponsorship
The New York Post carried a pair of intriguing stories about the return of Adele yesterday, including the claim that talent agency WME pitched Apple a $30m tour sponsorship on her behalf. The newspaper also claimed that...
October 30, 2015
A&R app Feels Music launches contest with fashion brand
Feels Music has hit on an interesting way to discover new artists: an A&R app that encourages them to upload their music in order to bag a label, publishing and/or management deal. The company is working with Metropolis...
October 29, 2015
The Weeknd launches virtual reality video on YouTube
The Weeknd’s new video may be “presented by Apple Music” but it’s available on a competing platform: YouTube. In fact, ‘The Hills Remix featuring Eminem’ is a 360-degree virtual reality video designed to be...
October 23, 2015
Apple Music gets first channel from a global brand: Burberry
Fashion brand Burberry is launching a channel on Apple Music, becoming the first global brand to turn curator on the recently-launched music-streaming service. Burberry's channel will focus on "collaborations with emerging...
September 15, 2015
HTC taps Spotify for playlists to match people’s… selfies?
Yeah, selfies. This is In No Way a marketing gimmick for smartphone maker HTC, although full credit to Spotify for taking the opportunity to put its service in front of (potentially) millions of new phone buyers. Those people...
September 11, 2015
Rdio courts brands with Promoted Music Experiences
Native advertising has been all the rage for some time in brandland, from sponsored BuzzFeed listicles to branded Vice videos. The streaming music world has been thinking about how to get brands to pay for ads that don’t...
August 27, 2015
American Express launches standalone Unstaged app
American Express has launched a standalone mobile app for its Unstaged music initiative. Released as a free download for iOS and Android devices, the app provides streams of concerts by the likes of Arcade Fire, Coldplay...
August 18, 2015
Mixcloud talks radio, discovery and live expansion (interview)
What is Mixcloud in 2015? It’s a streaming-audio service with 12m monthly listeners, 1m of whom are uploading DJ sets and radio shows to swell a catalogue that’s already 8m shows strong. It’s a company growing beyond...
August 10, 2015
will.i.am does something with cars for some reason
Leather glove apologist will.i.am is well known for his huge love of both technology and being ridiculous. Beautifully he has married both of these interests together in a great piece of #marketing and #content for the Lexus...
July 31, 2015
Twitter buys ‘Niche’ agency to connect brands and creators
Have you heard of Niche? Twitter certainly has: it’s bought the company for a reported $30m. But what is it? Twitter describes it as “a provider of software, community and monetisation services for the growing creative...
February 12, 2015
This week’s Sandbox Report: Brands, Goldfrapp, FanSparks and more
The lead feature in our Sandbox digital music marketing report this week looks at how brands are working with the likes of Spotify,
February 13, 2014
Music Ally Sandbox 102 – Platform and Function
Lead: As the brands and music world gets more crowded, standing out becomes exponentially harder. This is where digital music platforms are hoping to step in and offer something more engaging than a standard endorsement deal....
February 12, 2014