Tag: brands

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Universal to launch music service with watchmaker

Universal Music’s latest partnership with a brand has a touch of luxury: it’s Swiss watchmaker Raymond Weil. UMG has created a digital music service for the company, which includes an online radio station streaming...
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Music strategy and the consumer journey (guest column)

This guest post comes from Eric Sheinkop, founder of Music Dealers: Story, according to Merriam Webster, is an account of incidents or events. According to dictionary.com, this is a narrative, either true or fictitious,...
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Target chuffed with live Gwen Stefani music video

One of the most buzzed-about moments in the Grammy Awards last weekend happened in a commercial break: a four-minute live video from Gwen Stefani for her single ‘Make Me Like You’ – as in filmed and broadcast live –...
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Snapchat tipped to introduce Discover subscriptions

Snapchat hasn’t completely given up on its Discover section, despite recent reports on the booming popularity of a different feature, Snapchat Stories. Recode reported on Friday that Snapchat is planning to add a way...
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Rihanna launches AntiDiary promo site with Samsung

People have been predicting that Rihanna’s new album will be a “surprise” release for so long now, we wonder if it’s actual release will be surprising at all. The Guardian reported yesterday that ‘Anti’ may...
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Report claims Team Adele pitched Apple on $30m tour sponsorship

The New York Post carried a pair of intriguing stories about the return of Adele yesterday, including the claim that talent agency WME pitched Apple a $30m tour sponsorship on her behalf. The newspaper also claimed that...
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A&R app Feels Music launches contest with fashion brand

Feels Music has hit on an interesting way to discover new artists: an A&R app that encourages them to upload their music in order to bag a label, publishing and/or management deal. The company is working with Metropolis...
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The Weeknd launches virtual reality video on YouTube

The Weeknd’s new video may be “presented by Apple Music” but it’s available on a competing platform: YouTube. In fact, ‘The Hills Remix featuring Eminem’ is a 360-degree virtual reality video designed to be...
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Apple Music gets first channel from a global brand: Burberry

Fashion brand Burberry is launching a channel on Apple Music, becoming the first global brand to turn curator on the recently-launched music-streaming service. Burberry's channel will focus on "collaborations with emerging...
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HTC taps Spotify for playlists to match people’s… selfies?

Yeah, selfies. This is In No Way a marketing gimmick for smartphone maker HTC, although full credit to Spotify for taking the opportunity to put its service in front of (potentially) millions of new phone buyers. Those people...
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Rdio courts brands with Promoted Music Experiences

Native advertising has been all the rage for some time in brandland, from sponsored BuzzFeed listicles to branded Vice videos. The streaming music world has been thinking about how to get brands to pay for ads that don’t...
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American Express launches standalone Unstaged app

American Express has launched a standalone mobile app for its Unstaged music initiative. Released as a free download for iOS and Android devices, the app provides streams of concerts by the likes of Arcade Fire, Coldplay...