Tag: brands

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Mixcloud talks radio, discovery and live expansion (interview)

What is Mixcloud in 2015? It’s a streaming-audio service with 12m monthly listeners, 1m of whom are uploading DJ sets and radio shows to swell a catalogue that’s already 8m shows strong. It’s a company growing beyond...
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will.i.am does something with cars for some reason

Leather glove apologist will.i.am is well known for his huge love of both technology and being ridiculous. Beautifully he has married both of these interests together in a great piece of #marketing and #content for the Lexus...
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Twitter buys ‘Niche’ agency to connect brands and creators

Have you heard of Niche? Twitter certainly has: it’s bought the company for a reported $30m. But what is it? Twitter describes it as “a provider of software, community and monetisation services for the growing creative...
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This week’s Sandbox Report: Brands, Goldfrapp, FanSparks and more

The lead feature in our Sandbox digital music marketing report this week looks at how brands are working with the likes of Spotify,
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Music Ally Sandbox 102 – Platform and Function

Lead: As the brands and music world gets more crowded, standing out becomes exponentially harder. This is where digital music platforms are hoping to step in and offer something more engaging than a standard endorsement deal....
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Chrysler gives its view of the road ahead for music and brands (#midem)

This year’s Midem conference includes a big emphasis on brands, with several big-brand executives showing up to talk about how their companies work with musicians and labels. The first keynote session in that strand...
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Spotify ‘talking with brands’ about expanded follow feature

Spotify users can follow artists and one another to get updates on new playlists and activity, but what about brands?
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PRS stats claim brands spent $104.8m on UK music in 2012

PRS for Music has teamed up with branding consultancy Frukt to calculate how much brands spent on music in the UK last year.
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Bud Light taps Live Nation, Myspace and UMG for Music First initiative

The latest brand making a big push into music, with both live and digital elements, is Budweiser, which is launching an initiative in the US called Bud Light Music First. It's a partnership with Live Nation, Myspace and...
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Spotify adds branded apps from Intel and McDonald’s

Spotify’s push to have more brands on its apps platform is paying off, with the launch of new apps from Intel and McDonald’s. The former has launched Sifter, an Echo Nest-powered recommendation app that sorts...
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Shazam gets taggy for Super Bowl Sunday

Shazam is going to have a high-profile TV presence during this Sunday's Super Bowl in the US, with nearly half of the brands who've booked ads during the match making them Shazam-enabled.
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Coca-Cola keen on potential Spotify partnership

When thinking about potential partnerships for Spotify, ISPs have usually been to the forefront of people's thinking. How about big, fizzy brands though? Here's Coca-Cola's head of global entertainment and sports marketing...