Chrysler gives its view of the road ahead for music and brands (#midem)
This year’s Midem conference includes a big emphasis on brands, with several big-brand executives showing up to talk about how their companies work with musicians and labels. The first keynote session in that strand...
February 1, 2014
Spotify ‘talking with brands’ about expanded follow feature
Spotify users can follow artists and one another to get updates on new playlists and activity, but what about brands?
August 23, 2013
PRS stats claim brands spent $104.8m on UK music in 2012
PRS for Music has teamed up with branding consultancy Frukt to calculate how much brands spent on music in the UK last year.
July 29, 2013
Bud Light taps Live Nation, Myspace and UMG for Music First initiative
The latest brand making a big push into music, with both live and digital elements, is Budweiser, which is launching an initiative in the US called Bud Light Music First. It's a partnership with Live Nation, Myspace and...
May 1, 2013
Spotify adds branded apps from Intel and McDonald’s
Spotify’s push to have more brands on its apps platform is paying off, with the launch of new apps from Intel and McDonald’s. The former has launched Sifter, an Echo Nest-powered recommendation app that sorts...
June 8, 2012
Shazam gets taggy for Super Bowl Sunday
Shazam is going to have a high-profile TV presence during this Sunday's Super Bowl in the US, with nearly half of the brands who've booked ads during the match making them Shazam-enabled.
February 3, 2012
Coca-Cola keen on potential Spotify partnership
When thinking about potential partnerships for Spotify, ISPs have usually been to the forefront of people's thinking. How about big, fizzy brands though? Here's Coca-Cola's head of global entertainment and sports marketing...
February 1, 2012
Toyota creating personalised rap videos on Facebook
Toyota's latest social media campaign has a musical focus. It's inviting people to answer this question - "What has life thrown at you today?" - between 12 and 14 January via Facebook or Twitter.
January 5, 2012
Tech firms reign supreme in Most Valuable Brands chart
Millward Brown has published its annual Top 100 Most Valuable Brands chart, and its upper reaches are dominated by technology firms...
April 29, 2010
Brands not so hot for Twitter any more
Billboard has a long feature looking at whether Twitter has lost its lustre for brands, with the rather worrying title (for Twitter) of 'Is Twitter The Next Second Life?'. It cites stats showing growth stalling for the micro-blogging...
February 9, 2010
The 50 top brands on Facebook
If you're using Facebook as a marketing channel for artists, you may want to have a look at a new report called The Big Money Facebook 50.
December 1, 2009