Tag: brands

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Apple Music gets first channel from a global brand: Burberry

Fashion brand Burberry is launching a channel on Apple Music, becoming the first global brand to turn curator on the recently-launched music-streaming service. Burberry's channel will focus on "collaborations with emerging...
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HTC taps Spotify for playlists to match people’s… selfies?

Yeah, selfies. This is In No Way a marketing gimmick for smartphone maker HTC, although full credit to Spotify for taking the opportunity to put its service in front of (potentially) millions of new phone buyers. Those people...
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Rdio courts brands with Promoted Music Experiences

Native advertising has been all the rage for some time in brandland, from sponsored BuzzFeed listicles to branded Vice videos. The streaming music world has been thinking about how to get brands to pay for ads that don’t...
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American Express launches standalone Unstaged app

American Express has launched a standalone mobile app for its Unstaged music initiative. Released as a free download for iOS and Android devices, the app provides streams of concerts by the likes of Arcade Fire, Coldplay...
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Mixcloud talks radio, discovery and live expansion (interview)

What is Mixcloud in 2015? It’s a streaming-audio service with 12m monthly listeners, 1m of whom are uploading DJ sets and radio shows to swell a catalogue that’s already 8m shows strong. It’s a company growing beyond...
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will.i.am does something with cars for some reason

Leather glove apologist will.i.am is well known for his huge love of both technology and being ridiculous. Beautifully he has married both of these interests together in a great piece of #marketing and #content for the Lexus...
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Twitter buys ‘Niche’ agency to connect brands and creators

Have you heard of Niche? Twitter certainly has: it’s bought the company for a reported $30m. But what is it? Twitter describes it as “a provider of software, community and monetisation services for the growing creative...
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This week’s Sandbox Report: Brands, Goldfrapp, FanSparks and more

The lead feature in our Sandbox digital music marketing report this week looks at how brands are working with the likes of Spotify,
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Music Ally Sandbox 102 – Platform and Function

Lead: As the brands and music world gets more crowded, standing out becomes exponentially harder. This is where digital music platforms are hoping to step in and offer something more engaging than a standard endorsement deal....
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Chrysler gives its view of the road ahead for music and brands (#midem)

This year’s Midem conference includes a big emphasis on brands, with several big-brand executives showing up to talk about how their companies work with musicians and labels. The first keynote session in that strand...
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Spotify ‘talking with brands’ about expanded follow feature

Spotify users can follow artists and one another to get updates on new playlists and activity, but what about brands?
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PRS stats claim brands spent $104.8m on UK music in 2012

PRS for Music has teamed up with branding consultancy Frukt to calculate how much brands spent on music in the UK last year.