This article from Last.fm is Partner Content. Win an award, sell lots of records. That used to be the equation (or certainly the presumption) in the music business. In the […]
Tag: Brit Awards
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TikTok to host public votes for the 2023 Brit Awards
TikTok is heavily involved again, hosting the public vote aspect of the awards for the second year.
Posted inCampaigns
Behind The Campaign :: BRIT Awards 2022
Luke Ferrar, innovation director at Polydor, and Giuseppe De Cristofano, director of digital at the BPI, explain how they pulled together all the digital activations for this year’s awards.
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Brit Awards hails its digital growth after the 2022 awards
The #BritsUnseen campaign using YouTube Shorts generated 11m views in the week following the awards and the official YouTube channel notched up 5m views.
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BPI hails stream success of Rising Star Brit Awards nominees
The BPI has published some figures celebrating the streaming success of nominees for the ‘Rising Star’ gong at the Brit Awards.
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Music NFTs roundup: Julian Lennon, Brit Awards, The Wombats…
Some days there’s an explosion of NFT announcements, which we think makes for a useful snapshot of the pace of activity around music NFTs.
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Fans to vote on Brit Awards’ new genre categories… on TikTok
Fans will be deciding who wins the new genre categories at this year’s Brit Awards, through a vote hosted within TikTok.
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Brit Awards remove gendered categories and add genre gongs
The Brit Awards, like all major music industry awards, have sparked lots of debate in recent years about the diversity of nominees and winners, and the structure of the awards themselves.
Now a change has been made to the Brits’ main solo categories: from 2022 they will not be split into male and female awards, but will simply be Artist of the Year and International Artist of the Year (with separate awards for groups).
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Brit Awards organisers hail growth in digital activity
Last week’s Brit Awards made a digital splash well beyond the UK, according to stats released by the organisers this morning. The event was watched by 1.7 million people on […]
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Amazon Music and TikTok on board for 2021 Brit Awards
This year’s Brit Awards will be taking place on 11 May, a little later in the year than usual due to Covid-19. With the nominations due to be announced tomorrow […]
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BPI / Brit Awards donate £54k to Covid-19 Crew Relief Fund
As Covid-19’s second wave sweeps Europe (and the first wave seemingly never ran out of steam in much of the US) we may soon have to revive our regular ‘positive […]
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The Brit Awards reveal TikTok partnership for 2020 event
The British music industry is gearing up for next week’s Brit Awards in London, and TikTok will be on board as one of the event’s key digital partners. The app […]